Study: Personalized emails increase transaction rates sixfold

Despite the higher ROI, 70% of brands fail to use personalized emails. 

By Wendy Parish • Feb. 7, 2014

Nielsen releases two new TV viewer metrics

Nielsen Catalina Solutions has introduced two measurements that identify heavy buyers and individual viewing data. 

By Wendy Parish • Feb. 7, 2014

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Amazon partners with FreeWheel to launch video ads

The short form video ads will appear on the e-commerce giant's site. 

By Wendy Parish • Feb. 6, 2014

Google ad SVP Susan Wojcicki to take over YouTube

Sridhar Ramaswamy will be taking Wojcicki's place at Google. 

By Wendy Parish • Feb. 5, 2014

Yahoo Wasting No Time in Renewed Mobile Advertising Efforts

Yahoo has endured its share of ups and downs in recent years, but mobile has illuminated the path to renewed prosperity. This week, Yahoo took its latest efforts to the next level by rolling out the product of its partnership with Mocean Mobile, a mobile technology ad-serving platform. Mocean Mob...

Feb. 5, 2014

Marketing analytics firm TrackMaven raises $6.5M

The platform allows enterprises to see what competitors are doing across all channels. 

By Wendy Parish • Feb. 5, 2014

Appia offers new self-serve tools for mobile ad sellers

The app advertising firm is opening its platform to more publishers. 

By Wendy Parish • Feb. 5, 2014

Google AdWords To Roll Out Flexible Conversion Counting, Says Goodbye To 1 Per-Click, Many-Per-Click

This morning, Google announced in an email to a number of advertisers that upcoming changes will give advertisers more flexibility in how they track conversions in AdWords. With the update comes a semantic change that ushers in new names for the Conversions one per-click and Conversions... Pleas...

Feb. 4, 2014

SearchCap: The Day In Search, February 4, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords To Roll Out Flexible Conversion Counting, Says Goodbye To 1 Per-Click, Many-Per-Click This morning, Google announced in an email to a number of.....

Feb. 4, 2014

Localytics raises $16M to expand internationally

The mobile analytics and marketing firm plans to use funds to expand in Europe and build out its self-service marketing content. 

By Wendy Parish • Feb. 4, 2014

How did Esurance win the Super Bowl ad blitz?

The online insurance company's post-Super Bowl ad drummed up over one billion impressions and over two million tweets. 

By Wendy Parish • Feb. 4, 2014

DC Comics opens covers to cross-marketing

DC ran advertising on its covers for the first time in January. 

By Wendy Parish • Feb. 3, 2014

NBCU exec named CRO of PrecisionDemand

Debbie Reichig plans to help the analytics firm expand. 

By Wendy Parish • Jan. 31, 2014

Salesfusion buys LoopFuse to expand customer base

The acquisition is the latest in an increasing trend of marketing analytics platform. 

By Wendy Parish • Jan. 31, 2014

NBCUniversal launches targeted video ad platform

The new platform, NBCU+ Powered by Comcast, will help advertisers optimize national TV campaigns.

By Wendy Parish • Jan. 31, 2014

IAB finalizes guidelines for avoiding traffic fraud

The bureau places a heavy amount of burden on agencies to prevent fraud. 

By Wendy Parish • Jan. 30, 2014

80% of marketers more optimistic about 2014

Infogroup's Targeting Solutions survey paints a rosy picture for marketers in the coming year. 

By Wendy Parish • Jan. 30, 2014

Now open: New web domains .guru, .bike, .ventures, and more

New domains will open up a whole new world of online real estate. 

By Wendy Parish • Jan. 30, 2014

Visa-sponsored social media center handles real-time info for Super Bowl

A team of 45 will staff a Manhattan office, pushing notifications and monitoring questions and requests on social media. 

By Wendy Parish • Jan. 30, 2014

Marketing-centric startup accelerator Boomtown opens in Colo.

The new accelerator is launching with the help of former CP&B exec Alex Bogusky. 

By Wendy Parish • Jan. 29, 2014

Moz 2014 industry survey: Marketing budgets on the rise

More than half of marketers say they have marketing budgets of $500 or more a month, up from one-third last year. 

By Wendy Parish • Jan. 29, 2014

Federated Media sells content marketing business to LIN Media

The media seller is turning its focus to programmatic. 

By Wendy Parish • Jan. 29, 2014

Demand Media ditches direct sales business to focus on programmatic

The move will eliminate several sales positions within the company. 

By Wendy Parish • Jan. 29, 2014

Yahoo not planning to replace de Castro despite slow ad sales

CEO Marissa Mayer will be taking on a bigger role in that side of the business. 

By Wendy Parish • Jan. 28, 2014

2014 AdWords Wishlist

Enhanced campaigns, image extensions, third party reviews... Fantastic features that have improved performance for search marketers. But we always want more, don't we? What do we hope that 2014 will bring from Google to make us really happy?

Jan. 28, 2014