Data/Analytics: Page 127
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What do Gmail image changes mean for email marketers?
Google announced that all images in Gmail will now be served directly from their servers.
By Wendy Parish • Dec. 13, 2013 -
The secret is out: 3 out of 4 recognize retargeted ads
A survey reveals consumers are quite knowledgeable about how marketers are targeting them.
By Wendy Parish • Dec. 13, 2013 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
What do advertisers really think about Twitter?
Industry execs weigh in on the social network through an AdAge survey.
By Wendy Parish • Dec. 13, 2013 -
Google's 'Active View' sets industry standard for visible ads
The new product will help the company better ensure that it is only charging for ads seen by real people.
By Wendy Parish • Dec. 12, 2013 -
Paywalls actually raise ad rates for publishers, says study
An Online Publishers Association study suggests it's all about the data.
By Wendy Parish • Dec. 12, 2013 -
Study: Pro-designed display ads outperform auto-generated counterparts
Self-serve display platform Dispop ran a test to find out how much display ad design matters.
By Wendy Parish • Dec. 12, 2013 -
90% of marketers plan to invest in big data in 2014
According to a survey from Infogroup Targeting Solutions, 54% of marketers already invest in big data.
By Wendy Parish • Dec. 11, 2013 -
IAB offers insight for building programmatic sales team
Programmatic spending is expected to grow 38.4% in the coming year.
By Wendy Parish • Dec. 11, 2013 -
Facebook's share of visits up 47% after dropping thumbs up
Facebook dropped the "thumbs up" from its like and share buttons last month and has seen an increase in sharing since.
By Wendy Parish • Dec. 11, 2013 -
Deep Dive
10 ways marketers can maximize retweets
A new report from TrackMaven reveals the best day and time to tweet and receive retweets.
By Alex Nowicki • Dec. 11, 2013 -
New York Times to use native ads to spur growth
CEO Mark Thompson says sponsored content will fuel the publication's plan to increase digital ad growth.
By Wendy Parish • Dec. 10, 2013 -
Bazaarvoice hopes to #EndFakeReviews
Bazaarvoice hopes to make their authentic reviews "trustmark" the Verisign of the future.
By Wendy Parish • Dec. 10, 2013 -
It's Apple vs. Google in Bid for Retail Dollars
It’s Apple vs. Google in Bid for Retail Dollars John McDermott | December 10, 2013 With holiday shopping season in full swing, it’s not just shoppers rushing into retail locations. Apple and Google have also taken a keen interest in retail recently with a specific eye toward tra...
Dec. 10, 2013 -
Are comments the next native ad?
Disqus, a commenting tool, is releasing a "sponsored comment" option for brands.
By Wendy Parish • Dec. 10, 2013 -
FCC Chair Delays Wireless Spectrum Auction to 2015
Few are unlikely to fault new Federal Communications Commission chairman Tom Wheeler for deciding to delay the planned auction of wireless spectrum voluntarily relinquished by TV broadcasters until the middle of 2015. Despite the pressing need to get more wireless spectrum into the market to sat...
Dec. 6, 2013 -
LG sees 2.1% click-though with bottom-of-the-page ads
The click-through rate was three times the industry average.
By Wendy Parish • Dec. 6, 2013 -
U.S. Smartphone Ownership Reaches All Time High
On Friday, comScore confirmed that U.S. smartphone ownership reached a new all-time high during the previous quarter ending October 31st. Freshly published data from comScore MobiLens and Mobile Metrix, which reports key trends in the U.S. smartphone industry, confirmed that 149.2 million people ...
Dec. 6, 2013 -
MMW: The Week’s Top Stories
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Massive Social Media Hack Exposes Millions of Passwords Trustwave researchers say that approximately two millions accounts at Facebook, Twitter, Google, and others have been...
Dec. 6, 2013 -
Twitter launches ad retargeting with 'tailored audiences'
The new product has been in testing since July.
By Wendy Parish • Dec. 5, 2013 -
SearchCap: The Day In Search, December 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Test Begins: Do Google Shopping & Other Shopping Search Engines Give You The Best Deals? It sounds pretty damning. Two recent surveys suggest that Goog...
Dec. 5, 2013 -
Twitter's Ad Retargeting Is Just in Time for Holiday Retail Pressure Cooker
Twitter has entered the programmatic realm with an ad retargeting feature called Tailored Audiences today. But with Black Friday and Cyber Monday in the rearview mirror, is it too late for holiday-minded retailers to fully take advantage of the better-aimed Promoted Tweets that are now available?...
Dec. 5, 2013 -
Patent troll bill on track to become law
A bipartisan bill to combat patent trolls easily passed the House.
By Wendy Parish • Dec. 5, 2013 -
Dallas and Chicago Are Top SMS Spam Magnets in the U.S. Today
Dallas and Chicago are locked in a heated battle. And it has nothing to do with the Cowboys or the Bears. Not even the Bulls and the Mavericks. This, in fact, is entirely unrelated to sports. Sadly, it’s all about spam – specifically, SMS spam. Mobile security company AdaptiveMobile r...
Dec. 5, 2013 -
Facebook urges brands to pay for ads to be seen in newsfeed
A sales deck sent to Facebook partners admits that organic distribution of posts is on decline.
By Wendy Parish • Dec. 5, 2013 -
No real conclusions come from FTC native ad workshop
The workshop was meant to give the agency a better understanding of the practice.
By Wendy Parish • Dec. 5, 2013
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