Data/Analytics: Page 127
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Nielsen: Web advertising growing fast, but still only 4.5% of overall spend
A new report from Nielsen reveals that Internet advertising grew by 32.4% in 2013.
By Wendy Parish • Jan. 27, 2014 -
Omnicom appoints WPP's Andy Zonfrillo as head of global trading
Zonfrillo will be expanding Omnicom's programmatic and ad tech.
By Wendy Parish • Jan. 27, 2014 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Win Free Tickets to Social Media Marketing World 2014
Want to win a free ticket to the industry’s largest social media marketing conference of the year? Social Media Examiner has worked hard to bring you our second physical conference. And we’ve come up with a fun way to get you involved. First, what is this event? Social Media Marketing...
Jan. 27, 2014 -
Study: People actually like homepage take-over ads
When comparing display ads, people prefer big, disruptive ads.
By Wendy Parish • Jan. 24, 2014 -
Twitter introduces analytics for Twitter Cards
The social network now offers deeper insight to publishers and brands on how their tweets perform.
By Wendy Parish • Jan. 23, 2014 -
Yahoo's secure search means no more referrer data
Yahoo is now filtering all searches through a secure server.
By Wendy Parish • Jan. 23, 2014 -
Native ad startup Sharethrough secures $17M in funding
The startup wants to be a network for native ads.
By Wendy Parish • Jan. 22, 2014 -
Deep Dive
4 agencies forced to cut staff
Strategy shifts by major clients is a common thread among these efforts to scale back.
By Wendy Parish • Jan. 22, 2014 -
Facebook changes algorithm to downgrade text updates from Pages
The social network claims users don't want to see text updates from brand pages.
By Wendy Parish • Jan. 21, 2014 -
Twitter's VP of product development resigns
Michael Sippy announces his departure with a blog post and Vine video.
By Wendy Parish • Jan. 17, 2014 -
Shape magazine's native ad blurs the line
Shape acted as both publisher and advertiser in an editorial-looking ad for Shape Water Boosters.
By Wendy Parish • Jan. 17, 2014 -
What are the most recognized marketing tech brands?
A survey from Marketing Land reveals which marketing tech brands have the best name recognition.
By Wendy Parish • Jan. 17, 2014 -
Legal marijuana ads slow to take off
Legal marijuana in Colorado and Washington hasn't sparked an ad wave yet.
By Wendy Parish • Jan. 16, 2014 -
43% of B2B advertisers expect to grow mobile in 2014
A new American Business Media report shows big growth in mobile overall.
By Wendy Parish • Jan. 16, 2014 -
What headlines inspire more clicks?
Research from BI Norwegian Business School looks at what headlines are most likely to inspire clicks.
By Wendy Parish • Jan. 15, 2014 -
Twitter adds better targeting functions to Tailored Audiences
The new features can build lists based on user bios, follower counts, verified status and more.
By Wendy Parish • Jan. 14, 2014 -
Publishers increasingly appointing programmatic ad chiefs
The New York Times, Meredith, and The Washington Post have all appointed leaders to oversea their programmatic business.
By Wendy Parish • Jan. 14, 2014 -
Google makes most expensive acquisition yet with Nest
The tech giant paid $3.2 billion for the developer of smart thermostats and smoke detectors.
By Wendy Parish • Jan. 13, 2014 -
'Post ad tech' firm Turn raises $80M in funding
Turn will invest the funding in further developing its data platform.
By Wendy Parish • Jan. 13, 2014 -
Does spending $4M on a Super Bowl ad produce results?
A new study from Communicus reports that 80% of ads during the big game do nothing to help sales.
By Wendy Parish • Jan. 13, 2014 -
Digital media scrambles to keep up with legal marijuana
Last week's legalization of recreational marijuana in Colorado created a whole new industry in digital media.
By Wendy Parish • Jan. 10, 2014 -
2014 State of Marketing Report: 98% of marketers plan to increase budgets in the new year
ExactTarget surveyed 2,500 marketers on a number of marketing themes including challenge and success metrics, email, social media and mobile marketing.
By Wendy Parish • Jan. 9, 2014 -
New app Confide is the Snapchat for business
A former AOL executive developed Confide to help professionals send private or sensitive information without a record.
By Wendy Parish • Jan. 8, 2014 -
6 ways to kill your mobile growth in 2014
Mobile adoption and commerce is entering a new era of growth. Spurred by increased consumer usage of mobile devices for searching, shopping, promotions, marketing, and buying on-device and in-store, its outlook is nothing but positive. Brands now have a wide range of creative technologies and cam...
Jan. 7, 2014 -
Check-In CES: Smartwatch Startups
Wearable technology is presented as a single trend, but it is in fact the convergence of two trends – fitness tracking and smartphone connectivity. The next wave of wrist technologies is trying to bridge this divide with broad-spectrum, multipurpose devices. The problem is that these device...
Jan. 7, 2014
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