Check-In CES: Sony

Jan. 7, 2014

Social media 'click farms' are big business

Paying for Facebook likes, Twitter followers, and YouTube views has become commonplace among businesses, celebrities and even the U.S. State Department. 

By Wendy Parish • Jan. 7, 2014

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Michael Bay Panics at Samsung CES Show

Hollywood director Michael Bay just freaked out at a Samsung presentation in Las Vegas. The “Transformers” director walked off stage after a teleprompter malfunction left him for a loss for words. Samsung is known for hosting scripted events with big star personalities. Last year, su...

Jan. 6, 2014

Why Apps Will Dethrone Content as King of Digital Marketing

The sites with the best tools dominate the web. Facebook, Twitter, Google, YouTube, WordPress, and LinkedIn don't owe their success to content marketing because they are more than content. Here's why apps are the future of digital marketing.

Jan. 6, 2014

Pandora will now offer in-car ads

The streaming radio service has signed in-car ad deals with BP, Ford, State Farm and Taco Bell. 

By Wendy Parish • Jan. 6, 2014

Calif. crop circle the work of Nvidia marketing team

Chip-maker Nvidia pulled the stunt to help promote its latest mobile processor, the Tegra K1. 

By Wendy Parish • Jan. 6, 2014

Startup Tubular claims better YouTube analytics

Can its AudienceGraph technology provide a better picture of web video audiences?

By Wendy Parish • Jan. 6, 2014

Opera Mediaworks expands Latin American team

 The move precedes the 2014 World Cup and 2016 Summer Olympics in Brazil. 

By Wendy Parish • Jan. 2, 2014

Report: Local digital ad spend to grow 14% annually through 2018

A report from BIA/Kelsey predicts digital spending overall will hit $44.5 billion by 2017. 

By Wendy Parish • Jan. 2, 2014

Snapchat's image tarnished by New Year's hack

An exploited security flaw in the messaging app's software exposed the personal information of 4.6 million users. 

By Wendy Parish • Jan. 1, 2014

Pew Research: Americans diversifying social media use

A new report from Pew Research shows 42% of online adults use two or more social networks. 

By Wendy Parish • Dec. 31, 2013

SearchCap: The Day In Search, December 26, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Bid Management And Account Structure Mistakes To Avoid On my one-year anniversary of working as an AdWords practitioner instead of a Googler, Brad Gedde...

Dec. 26, 2013

Don't miss out on learning from the pros. Attend an SMX West workshop!

Sharpen your marketing skill set by attending one of six in-depth workshops offered on March 10. Choose from SEO, Advanced AdWords Training, International Search Marketing, Social Content Distribution for SEO, In-House SEO, or Content Marketing. All Access + Workshop combo and Workshop-only passe...

Dec. 24, 2013

Was native advertising worth the hype in 2013?

Not one piece of native advertising cracked 1 million views this year. 

By Wendy Parish • Dec. 23, 2013

The results are in for the first Instagram ads

The social app has released case studies on its first four completed ad campaigns.

By Wendy Parish • Dec. 20, 2013

Bot battles: These 6 companies are fighting fraudulent traffic

Each company has its own ideas and approach to the growing bot problem.

By Wendy Parish • Dec. 20, 2013

U.S. trails China in mobile ad spend

A study from AppFlood reports China spent 25% more on mobile Android ads in Q3. 

By Wendy Parish • Dec. 19, 2013

The New York Times vows to boldly label native advertising

A Thursday memo outlined the details.

By Wendy Parish • Dec. 19, 2013

Yahoo drops to fourth in online ad share

Google, Facebook and Microsoft hold the top three spots in a new eMarketer report.

By Wendy Parish • Dec. 19, 2013

Twitter conversion tracking now available globally

Twitter's long-awaited conversion tracking helps Promoted Tweet buyers monitor impressions and engagements. 

By Wendy Parish • Dec. 19, 2013

Study: 51% of U.S. web traffic fraudulent

 Solve Media's study shows fraudulent traffic passing the 50% mark for the first time. 

By Wendy Parish • Dec. 19, 2013

Why Beyonce did not prove marketing is dead

Multi-time Grammy-winner Beyonce released a surprise album last week, with zero marketing, that quickly shot to the top of the charts. 

By Wendy Parish • Dec. 18, 2013

Twitter's interactive microsite showcases top trends of 2013

The interactive site allows users to explore trends by month and category. 

By Wendy Parish • Dec. 17, 2013

Yahoo announces new DSP partners in latest programmatic expansion

Yahoo's new partnership includes MediaMath, DoubleClick Bid Manager and The Trade Desk, Inc..

By Wendy Parish • Dec. 17, 2013

Mobile ad spending to hit $9.6B this year

Mobile ad spending seems to finally be catching up with mobile use according to a report from eMarketer. 

By Wendy Parish • Dec. 16, 2013