Data/Analytics: Page 128
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No real conclusions come from FTC native ad workshop
The workshop was meant to give the agency a better understanding of the practice.
By Wendy Parish • Dec. 5, 2013 -
Could ad tech help cure cancer?
Technology built to serve ads faster and with more targeting will likely go on to serve other industries.
By Wendy Parish • Dec. 5, 2013 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
BuzzFeed expects to double its revenue to $120M in 2014
The startup publisher's model of creating branded content rather than running display ads is proving lucrative.
By Wendy Parish • Dec. 4, 2013 -
Deep Dive
5 acquisitions that changed the marketing landscape in 2013
These five deals affected the marketing industry in a real way.
By Wendy Parish • Dec. 4, 2013 -
Marketers say Tumblr ads have a long way to go
Will Yahoo really have them established by 2014?
By Wendy Parish • Dec. 4, 2013 -
Amazon drones: Just a marketing stunt?
Amazon CEO Jeff Bezos announced the plans for drone delivery called Amazon PrimeAir.
By Wendy Parish • Dec. 3, 2013 -
Tumblr opens up mobile trending section to advertisers
Brands can now purchase "Sponsored Trending Blog" placements on the mobile version of Tumblr.
By Wendy Parish • Dec. 2, 2013 -
IAB to release report on native ads coinciding with FTC workshop
The prospectus will be the industry's first attempt to define best practices for native.
By Wendy Parish • Dec. 2, 2013 -
3 trends in media consumption you need to know
Consumers' growing taste for media is the result of three major trends in the media landscape -- three trends that, if done right, are ripe for brand picking and have the ability to help brands better reach and connect with consumers. Original content As a few brands have recently -- and succ...
By Alex Nowicki • Dec. 1, 2013 -
Video ad measurement tools not keeping pace with spending
Spending on video ads has doubled in the past two years to $4 billion, but measurement tools have not kept pace.
By Wendy Parish • Nov. 27, 2013 -
Deep Dive
10 marketing startups to keep an eye on
These young firms are sure to continue making a splash in 2014.
By Wendy Parish • Nov. 27, 2013 -
Industry disagrees on true size of real-time bidding
Estimates of real-time bidding's percentage of total ad spend vary from 15% to 50%.
By Wendy Parish • Nov. 27, 2013 -
Boy band shows brands how to market with messaging apps
One Direction's Kik campaign can serve as a model to other brands.
By Wendy Parish • Nov. 26, 2013 -
Worldwide smartphone shipments to pass 1 billion this year
Price drops are increasing adoption worldwide.
By Wendy Parish • Nov. 26, 2013 -
Social data firm Gnip offers broader view of social conversations
New bundled data packages will include Tumblr, WordPress, Disqus and IntenseDebate.
By Wendy Parish • Nov. 26, 2013 -
Once again, eMarketer raises its programmatic ad spend prediction
The firm now predicts advertisers will spend 75.3% more on programmatic than they did last year.
By Wendy Parish • Nov. 26, 2013 -
Ad-tech firm Vibrant Media lost its executive team in one day
The exodus followed the CEO's departure just weeks before.
By Wendy Parish • Nov. 25, 2013 -
Holiday ad volume down 8.2% this season
Why are marketers seemingly showing some restraint?
By Wendy Parish • Nov. 25, 2013 -
Google Glass to go mainstream by 2018
Business Insider predicts 21 million Google Glass units will be sold in the next 5 years.
By Wendy Parish • Nov. 25, 2013 -
Multichannel secures $3M in funding for fully-automated marketing platform
Is it really "Rocket Fuel on steroids?"
By Wendy Parish • Nov. 25, 2013 -
Datalogix taps MediaVest exec as new CMO
Steven Wolfe Pereira lead Walmart's multicultural efforts.
By Wendy Parish • Nov. 25, 2013 -
Twitter Puts Mobile Front and Center for the Holidays
Holiday shoppers will be more mobile than ever this year and Twitter data shows many of them will rely on Twitter for Black Friday and Cyber Monday. Here's how retailers can make Twitter and mobile work to their advantage this holiday season.
Nov. 22, 2013 -
The Downside of Digital Media’s Scale Fetish
The Downside of Digital Media’s Scale Fetish Jack Marshall | November 22, 2013 There’s an old adage in the business world that says “revenue is vanity, profit is sanity.” In other words, certain metrics can make your business look good, but that doesn’t ne...
Nov. 22, 2013 -
Livefyre acquires Realtidbits to enchance social analytics tool
RealTidBits will be integrated into Livefyre's StreamHub.
By Wendy Parish • Nov. 21, 2013 -
Dreamforce 2013: Benioff and Mayer Talk Mobile
Salesforce chief executive (CEO) Marc Benioff sat down with Marissa Mayer, CEO of Yahoo,to discuss the company's 'mobile first' strategy. Salesforce also rolled out a new platform focusing on mobile.
Nov. 21, 2013
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