Data/Analytics: Page 129
-
Sponsored-content spending beating growth predictions
eMarketer revises its forecast for sponsored-content spending after unprecedented growth in 2013.
By Wendy Parish • Nov. 21, 2013 -
How can your agency retain young talent?
Several agencies told Digiday how they hold on to their star employees.
By Wendy Parish • Nov. 21, 2013 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Poll: CMOs plan to bypass agencies for programmatic ads
Nearly half are considering working directly with a demand side platform.
By Wendy Parish • Nov. 20, 2013 -
Infographic: 5 common marketing technology fails
Learn from others' mistakes before launching that new hi-tech campaign.
By Wendy Parish • Nov. 20, 2013 -
Twitter giving away $1M in free advertising
As part of Small Business Saturday, the social site is giving away free $100 ad credits to SMBs.
By Wendy Parish • Nov. 20, 2013 -
Deep Dive
A world without cookies: 5 alternatives in development
Several alternatives in development could hold the future of targeted advertising.
By Wendy Parish • Nov. 20, 2013 -
Brands turn to tech platforms and away from traditional marketing
Brands like UnderArmour have discovered providing a service is sometimes the best marketing.
By Wendy Parish • Nov. 20, 2013 -
How SMBs are spending marketing budgets
On average, a SMB will spend 46% of marketing budget on digital.
By Wendy Parish • Nov. 19, 2013 -
Startups seek to make native ads scalable
Nativo, Sharethrough and Publish2 are working on ad networks for native ads to help solve the scalability problem.
By Wendy Parish • Nov. 19, 2013 -
Ad server OpenX to double mobile-focused team
The ad-tech firm was built for traditional display ads, but is adapting to meet shifting preferences.
By Wendy Parish • Nov. 18, 2013 -
YouTube comments change makes site safer for brands
Recently, the video site started requiring users to have a Google+ account if they wanted to comment, resulting in less anonymous trolling.
By Wendy Parish • Nov. 17, 2013 -
Are 'Snow Falls' the future of native advertising?
The popularity of The New York Times' long form multimedia piece "Snow Fall" has spawned native advertising that mimics the form.
By Wendy Parish • Nov. 16, 2013 -
Which Feature Will 1 Billion Smartphones Offer by 2016?
According to new projections from ABI, 1 billion smartphones will be equipped with one particular feature by 2016. Wht is it? As smartphones embrace always-on, ubiquitous location, location-based sensor fusion will become a standard feature, ABI Research estimates in its new report, “Locati...
Nov. 15, 2013 -
CDC says e-cigarette marketing works
A rapid growth in e-cigarette use by adolescents suggests that marketing tactics are working.
By Wendy Parish • Nov. 15, 2013 -
Pinterest's new API offers 'Popular Pins' feed for brands' websites
The first brands to try out the embedded pins are Disney, Walmart, Random House and Zappos.
By Wendy Parish • Nov. 15, 2013 -
Deep Dive
How can these 5 colors help your brand pop?
Each color has been known to evoke different emotions and inspire different actions.
By Wendy Parish • Nov. 15, 2013 -
Do Twitter's automatic image previews drive traffic?
Studies show is up, but that isn't necessarily translating to a rise in traffic to marketers' sites.
By Wendy Parish • Nov. 15, 2013 -
Pandora moving beyond cookies
The online music streaming service has found a way to utilize first party data to offer better ad targeting options.
By Wendy Parish • Nov. 14, 2013 -
Apple places last on list of top 100 mobile retail sites
But is the ranking really a huge blow to the tech giant's mobile marketing efforts?
By Wendy Parish • Nov. 14, 2013 -
Mobile ad targeting options expand on Twitter
Targeting can now include specific operating system, device and connection to Wi-Fi
By Wendy Parish • Nov. 14, 2013 -
NYT exec previews how native ad platform will work
The platform will roll out in the next several months.
By Wendy Parish • Nov. 13, 2013 -
Demandbase debuts a new cookie-free retargeting tool
B2B advertisers can now retarget companies that visit their websites.
By Wendy Parish • Nov. 13, 2013 -
MdotLabs' fight against bot traffic grows with $1.25M in funding
The startup plans to expand services, making companies and people aware of ad fraud.
By Wendy Parish • Nov. 13, 2013 -
A new content approach from Written.com secures $1M in funding
The site works to connect marketers with existing content and audiences.
By Wendy Parish • Nov. 12, 2013 -
Former executive admits to buying bot traffic, explains why
A former publisher executive tells all about how he used to knowingly buy bot traffic as part of the publication's business model.
By Wendy Parish • Nov. 12, 2013
Previous
