Native ad startup Sharethrough secures $17M in funding

The startup wants to be a network for native ads. 

By Wendy Parish • Jan. 22, 2014

4 agencies forced to cut staff

Strategy shifts by major clients is a common thread among these efforts to scale back.

By Wendy Parish • Jan. 22, 2014

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Facebook changes algorithm to downgrade text updates from Pages

 The social network claims users don't want to see text updates from brand pages. 

By Wendy Parish • Jan. 21, 2014

Twitter's VP of product development resigns

Michael Sippy announces his departure with a blog post and Vine video. 

By Wendy Parish • Jan. 17, 2014

Shape magazine's native ad blurs the line

Shape acted as both publisher and advertiser in an editorial-looking ad for Shape Water Boosters. 

By Wendy Parish • Jan. 17, 2014

What are the most recognized marketing tech brands?

A survey from Marketing Land reveals which marketing tech brands have the best name recognition. 

By Wendy Parish • Jan. 17, 2014

Legal marijuana ads slow to take off

Legal marijuana in Colorado and Washington hasn't sparked an ad wave yet. 

By Wendy Parish • Jan. 16, 2014

43% of B2B advertisers expect to grow mobile in 2014

A new American Business Media report shows big growth in mobile overall. 

By Wendy Parish • Jan. 16, 2014

What headlines inspire more clicks?

Research from BI Norwegian Business School looks at what headlines are most likely to inspire clicks. 

By Wendy Parish • Jan. 15, 2014

Twitter adds better targeting functions to Tailored Audiences

The new features can build lists based on user bios, follower counts, verified status and more.

By Wendy Parish • Jan. 14, 2014

Publishers increasingly appointing programmatic ad chiefs

The New York Times, Meredith, and The Washington Post have all appointed leaders to oversea their programmatic business. 

By Wendy Parish • Jan. 14, 2014

Google makes most expensive acquisition yet with Nest

The tech giant paid $3.2 billion for the developer of smart thermostats and smoke detectors. 

By Wendy Parish • Jan. 13, 2014

'Post ad tech' firm Turn raises $80M in funding

Turn will invest the funding in further developing its data platform. 

By Wendy Parish • Jan. 13, 2014

Does spending $4M on a Super Bowl ad produce results?

A new study from Communicus reports that 80% of ads during the big game do nothing to help sales.

By Wendy Parish • Jan. 13, 2014

Digital media scrambles to keep up with legal marijuana

Last week's legalization of recreational marijuana in Colorado created a whole new industry in digital media. 

By Wendy Parish • Jan. 10, 2014

2014 State of Marketing Report: 98% of marketers plan to increase budgets in the new year

ExactTarget surveyed 2,500 marketers on a number of marketing themes including challenge and success metrics, email, social media and mobile marketing. 

By Wendy Parish • Jan. 9, 2014

New app Confide is the Snapchat for business

A former AOL executive developed Confide to help professionals send private or sensitive information without a record. 

By Wendy Parish • Jan. 8, 2014

6 ways to kill your mobile growth in 2014

Mobile adoption and commerce is entering a new era of growth. Spurred by increased consumer usage of mobile devices for searching, shopping, promotions, marketing, and buying on-device and in-store, its outlook is nothing but positive. Brands now have a wide range of creative technologies and cam...

Jan. 7, 2014

Check-In CES: Smartwatch Startups

Wearable technology is presented as a single trend, but it is in fact the convergence of two trends – fitness tracking and smartphone connectivity. The next wave of wrist technologies is trying to bridge this divide with broad-spectrum, multipurpose devices. The problem is that these device...

Jan. 7, 2014

Check-In CES: Sony

Jan. 7, 2014

Social media 'click farms' are big business

Paying for Facebook likes, Twitter followers, and YouTube views has become commonplace among businesses, celebrities and even the U.S. State Department. 

By Wendy Parish • Jan. 7, 2014

Michael Bay Panics at Samsung CES Show

Hollywood director Michael Bay just freaked out at a Samsung presentation in Las Vegas. The “Transformers” director walked off stage after a teleprompter malfunction left him for a loss for words. Samsung is known for hosting scripted events with big star personalities. Last year, su...

Jan. 6, 2014

Why Apps Will Dethrone Content as King of Digital Marketing

The sites with the best tools dominate the web. Facebook, Twitter, Google, YouTube, WordPress, and LinkedIn don't owe their success to content marketing because they are more than content. Here's why apps are the future of digital marketing.

Jan. 6, 2014

Pandora will now offer in-car ads

The streaming radio service has signed in-car ad deals with BP, Ford, State Farm and Taco Bell. 

By Wendy Parish • Jan. 6, 2014

Calif. crop circle the work of Nvidia marketing team

Chip-maker Nvidia pulled the stunt to help promote its latest mobile processor, the Tegra K1. 

By Wendy Parish • Jan. 6, 2014