Google joins the robot race to compete with Amazon

Is Google boasting acquisitions like Boston Dynamics to take some of the steam from Amazon's drone video?

By Wendy Parish • Dec. 16, 2013

Online video ads booming with 205% increase in last year

The audience for online video has grown only 4%, and fake impressions are also on the rise.

By Wendy Parish • Dec. 15, 2013

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Advantages and Disadvantages of Solar Energy

Do you want to know what are the advantages and disadvantages of solar energy? alternative energy like solar energy is starting to turn into known as the longer term energy source, and i am satisfied to mention that i am alable harnessing solar energy in my home. With the upward push of electrici...

Dec. 15, 2013

What do Gmail image changes mean for email marketers?

Google announced that all images in Gmail will now be served directly from their servers. 

By Wendy Parish • Dec. 13, 2013

The secret is out: 3 out of 4 recognize retargeted ads

A survey reveals consumers are quite knowledgeable about how marketers are targeting them. 

By Wendy Parish • Dec. 13, 2013

What do advertisers really think about Twitter?

Industry execs weigh in on the social network through an AdAge survey. 

By Wendy Parish • Dec. 13, 2013

Google's 'Active View' sets industry standard for visible ads

The new product will help the company better ensure that it is only charging for ads seen by real people.

By Wendy Parish • Dec. 12, 2013

Paywalls actually raise ad rates for publishers, says study

An Online Publishers Association study suggests it's all about the data.

By Wendy Parish • Dec. 12, 2013

Study: Pro-designed display ads outperform auto-generated counterparts

Self-serve display platform Dispop ran a test to find out how much display ad design matters.     

By Wendy Parish • Dec. 12, 2013

90% of marketers plan to invest in big data in 2014

According to a survey from Infogroup Targeting Solutions, 54% of marketers already invest in big data. 

By Wendy Parish • Dec. 11, 2013

IAB offers insight for building programmatic sales team

Programmatic spending is expected to grow 38.4% in the coming year.

By Wendy Parish • Dec. 11, 2013

Facebook's share of visits up 47% after dropping thumbs up

Facebook dropped the "thumbs up" from its like and share buttons last month and has seen an increase in sharing since. 

By Wendy Parish • Dec. 11, 2013

10 ways marketers can maximize retweets

A new report from TrackMaven reveals the best day and time to tweet and receive retweets. 

By Alex Nowicki • Dec. 11, 2013

New York Times to use native ads to spur growth

CEO Mark Thompson says sponsored content will fuel the publication's plan to increase digital ad growth. 

By Wendy Parish • Dec. 10, 2013

Bazaarvoice hopes to #EndFakeReviews

Bazaarvoice hopes to make their authentic reviews "trustmark" the Verisign of the future. 

By Wendy Parish • Dec. 10, 2013

It's Apple vs. Google in Bid for Retail Dollars

It’s Apple vs. Google in Bid for Retail Dollars John McDermott  | December 10, 2013 With holiday shopping season in full swing, it’s not just shoppers rushing into retail locations. Apple and Google have also taken a keen interest in retail recently with a specific eye toward tra...

Dec. 10, 2013

Are comments the next native ad?

Disqus, a commenting tool, is releasing a "sponsored comment" option for brands. 

By Wendy Parish • Dec. 10, 2013

FCC Chair Delays Wireless Spectrum Auction to 2015

Few are unlikely to fault new Federal Communications Commission chairman Tom Wheeler for deciding to delay the planned auction of wireless spectrum voluntarily relinquished by TV broadcasters until the middle of 2015. Despite the pressing need to get more wireless spectrum into the market to sat...

Dec. 6, 2013

LG sees 2.1% click-though with bottom-of-the-page ads

The click-through rate was three times the industry average.

By Wendy Parish • Dec. 6, 2013

U.S. Smartphone Ownership Reaches All Time High

On Friday, comScore confirmed that U.S. smartphone ownership reached a new all-time high during the previous quarter ending October 31st. Freshly published data from comScore MobiLens and Mobile Metrix, which reports key trends in the U.S. smartphone industry, confirmed that 149.2 million people ...

Dec. 6, 2013

MMW: The Week’s Top Stories

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Massive Social Media Hack Exposes Millions of Passwords Trustwave researchers say that approximately two millions accounts at Facebook, Twitter, Google, and others have been...

Dec. 6, 2013

Twitter launches ad retargeting with 'tailored audiences'

The new product has been in testing since July. 

By Wendy Parish • Dec. 5, 2013

SearchCap: The Day In Search, December 5, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Test Begins: Do Google Shopping & Other Shopping Search Engines Give You The Best Deals? It sounds pretty damning. Two recent surveys suggest that Goog...

Dec. 5, 2013

Twitter's Ad Retargeting Is Just in Time for Holiday Retail Pressure Cooker

Twitter has entered the programmatic realm with an ad retargeting feature called Tailored Audiences today. But with Black Friday and Cyber Monday in the rearview mirror, is it too late for holiday-minded retailers to fully take advantage of the better-aimed Promoted Tweets that are now available?...

Dec. 5, 2013

Patent troll bill on track to become law

A bipartisan bill to combat patent trolls easily passed the House. 

By Wendy Parish • Dec. 5, 2013