- Marketing automation platform Salesfusion has acquired LoopFuse.
- The purchase of the marketing analytics platform will help Salesfusion expand its client roster, and, according to CEO Christian Nahas, the firm plans to double revenue and triple new customer growth in 2014.
- Marketing analytics acquisitions, like Salesforce.com's acquisition of ExactTarget and Oracle's buy of Compendium and Eloqua, have been an increasing trend in the CRM space.
Adding marketing analytics to CRM or marketing automation tools gives clients extra help in finding qualified leads. The analytics allow CRM clients to search for leads similar to those that have resulted in sales before. It's no wonder so many CRM companies are seeking out marketing analytics firms to boost their products.