- The Infogroup Targeting Solutions survey of 370 marketers showed that 80% felt more optimistic about their marketing efforts this year than in 2013.
- The survey focused on data investments and predictions, revealing that 54% have invested in data and 62% plan to expand data budgets.
- In 2014, 73% say data analysis will be their top priority and 66% say data collection will be No. 1.
As ITS president David McRae said, "The survey findings…indicate that marketers are moving from the information-gathering stage to the analytics phase of big data adoption." The high adoption of big data and the plans to increase budgets prove that we are moving into a different era. It's a good sign that marketers are optimistic as they approach big changes.