Dive Brief:

• Despite a 60 Minutes report that bashes ad data collection, most major ad networks adhere to strict privacy guidelines, according to a report from National Advertising Initiative. 
• The report studied 88 major brands — like Microsoft, Yahoo, and Google — to measure how well they complied with the organization's strict self-regulation privacy policies. 
• The ad networks adhered to opt-out policies, and particularly sensitive information, like health data, was opt-in only for sharing. 

Dive Insight: 

While there is plenty to be worried about when it comes to privacy and data collection, the big ad networks that comprise a majority of the tracking are making serious efforts to protect sensitive information. That should be noted alongside any statistics that outlets like 60 Minutes run on the issue. There are bad apples of course, but that is true with any industry.