- The Los Angeles Times launched a new site design on Monday evening.
- Among the most interesting additions are the three "sharelines" at the beginning of each article, offering pre-written tweets or social media posts.
- The lines can be shared to Twitter or Facebook with an automatic link back to the article, making it even easier for readers to share.
Publishers have been using social media share buttons for a long time now, but this innovation could prove an even better marketing tool. For one, publishers know through experience what types of words draw in readers. By providing pre-written posts, the publishers are taking tighter control of social media sharing and hopefully driving more traffic. The top-of-article positioning also takes advantage of the idea that a large group of social media users share something without even reading it. The easier a publication makes it to share articles, the more shares it will get. The Los Angeles Times could be setting a precedent that other publishers will soon follow.