- According to a report from DNN Software, 63% of marketers at medium sized businesses feel they have too many technology vendors to manage effectively.
- Marketing has become more challenging despite technology solutions, according to 70% of marketer respondents.
- Of those surveyed, 59% feel they need an expert, or "mini CIO," to help them manage marketing technology.
This survey reflects what a lot of marketers already feel — overwhelmed by technology. Marketers aren't alone in this of course, as plenty of professionals struggle with adopting technology and juggling tech platforms and vendors. What's interesting is that marketers still feel marketing is more challenging despite tech advances, meaning that technology has yet to make the job any easier. The struggle is that marketers can't go back to solely using other methods when so many things depend on technology now.