- Nielsen rolled out new age and gender demographics in its Twitter TV ratings to over 250 TV networks overnight Sunday.
- The new ratings system identifies those tweeting about TV shows ("TV authors") and those reading the tweets ("TV audience").
- On average, TV audience outnumbered TV authors 50-1, and TV audiences tended to be more gender-balanced than TV authors, as well — meaning tweets about programming are helpful in reaching a broader audience.
The more the TV industry understands the relationship between Twitter and programming, the more marketers will be able to use that platform to their advantage. This data shows that a TV audience on Twitter can become interested in a show they have never even watched by reading tweets about it. It could be an effective way to draw in new viewers.