- Marketers that use events as part of their strategy will now have Facebook Insights to help measure events' engagement.
- The insights provided by Facebook include reach, views and connections.
- Any events created on Facebook after July 24 should have the Insights included.
Facebook Events can be an integral part to a lot of a social marketing campaigns. Now that there are measurements in place, those events can be even more valuable. Marketers will be able to see more clearly what is and isn't working