- Bloomberg Media is restructuring its ad-sales group to create efficiencies and make buying ads a bit easier on the marketer or advertiser.
- As it stands, each media platform has its own sales team, meaning a marketer could have seven different sales contacts at Bloomberg.
- The restructuring creates one big ad team that will sell inventory across all of Bloomberg's platforms, with salespeople representing categories like auto or food.
The more efficient method of selling makes sense for Bloomberg, especially as cross-screen marketing becomes more popular. The downside of the restructuring is Bloomberg will be making some layoffs at the headquarters in New York — something that isn't pleasant to hear. Overall, though, it seems like the move to a single, multi-media sales team is the right idea.