- Veenome, a viewability and video intelligence platform, has launched the YouTube Channel Content Analysis tool.
- The new tool will analyze videos before they are posted that will give advertisers better insight into how ads will perform before they are posted.
- What sets Veenome's tool apart from others is that it analyzes the video's actual content — not just tags, metadata, and comments.
The more information video advertisers have typically the better it is for a campaign. What Veenome is doing is offering another layer by making it possible for advertisers to predict how a video will perform before launching the campaign. By allowing advertisers to be more proactive, rather than waiting to see if a video performs well, could end up saving a lot of money.