- Marketing automation platform Marketo is putting the data and knowledge it has accumulated to use in the educational pursuit, entitled Marketo Institute.
- Jon Miller, co-founder and Marketo Institute vice president, told Venture beat, “marketers aren’t really prepared for that new world [and] classes aren’t teaching marketing in the digital era.”
- The Institute plans to start releasing regular reports for executives, as well as forming partnerships with educational institutions by the first quarter of 2015.
Knowledge is power in the marketing industry, and it can be a struggle for marketers to keep up with a digital-based industry that changes so quickly. Marketo has an advantage of being able to track big data to deliver predictions and that knowledge could be influential in the hands of marketers.