- A survey from GfK MRI Starch Advertising Research sought to find out which print ads from U.S.-based Spanish-language publications stuck with readers the most.
- So far in the U.S. Spanish-language publications that have performed the best have been geared towards women and entertainment.
- According to the survey, beauty and food brands tended to have better recall rates than brands in other industries. An ad from beauty brand Aveeno featuring Jennifer Aniston ranked highest in recall from the survey.
Spanish-speaking populations are growing in the U.S., but marketing and advertising hasn't completely caught up. Finding out more about Spanish-speakers' preferences will help brands looking to make an impact in the Latino market, which will likely becoming increasingly lucrative as the demographic keeps booming.