- Ogilvy & Mather is putting emphasis on big data by forming a new unit dedicated to data-drive decision making.
- The new unit—dubbed "OgilvyAmp"— will focus on data strategy and planning, analytics services, and data management.
- The 300-person unit will be servicing clients like IBM, British Airways, E*Trade, Kimberly Clark, and Nestle.
Big Data is a daunting task, especially for large corporate clients that are swimming in it. But Ogilvy clearly understands the role big data plays—and will continue to play—in marketing strategies and targeting audiences. Now that firms are more willing to embrace big data, we may see similar units to OgilvyAmp soon.