Dive Brief:
- Advertising Age has launched a weekly feature "What It Costs" for the relaunch of its DataCenter premium content.
- "What It Costs" outlines the pricing for ads from the smallest mobile screens to television's biggest events.
- For example, the first installment lists ad prices for a "Brand Story" on Snapchat ($750,000), 1,000 impressions on Hulu ($35), and a 30-second spot during the NCCA basketball tournament ($1.55 million).
Dive Insight:
"What It Costs" could prove to be a valuable resource for ad buyers looking to compare options side-by-side. The listings could help avoid sticker shock and save some time for brands with a tight budget. On the other hand, ad sellers would probably prefer to be able to explain and build value before flashing the sticker price.
