Data/Analytics: Page 84
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Deep Dive
Could surveys be the key to better personalization?
In theory, striking up conversations via surveys with consumers has never been easier.
By Natalia Angulo • Feb. 23, 2016 -
Yelp and Sprinklr team up to bring insights to brands
The data license partnership between social technology company Spinklr and Yelp gives businesses access to full reviews, business insights and sentiment analysis on business reputation.
By David Kirkpatrick • Feb. 19, 2016 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
SimpleReach, Meredith Digital team up to provide content marketing data
Audience Insights, a partnership between SimpleReach and Meredith Digital, offers publishers and content marketers demographic data on readers to help optimize campaigns.
By David Kirkpatrick • Feb. 11, 2016 -
BrightFunnel announces account-based marketing analytics tool
BrightFunnel’s new account-based marketing analytics tool is designed to help B2B marketers and built on BrightFunnel’s multi-touch attribution platform.
By David Kirkpatrick • Feb. 5, 2016 -
Data-driven marketing is growing in value and size: DMA report
The Direct Marketing Association’s “The Value of Data: 2015” report that data-driven marketing added $202 billion into the U.S. economy in 2014.
By David Kirkpatrick • Feb. 3, 2016 -
ComScore and Rentrak completed a $768M merger
In a process that began last fall, comScore acquired Rentrak for $768 million. The deal is expected to provide competition for Nielsen in cross-screen performance measurement.
By David Kirkpatrick • Feb. 2, 2016 -
Programmatic attention to span channels in 2016: IAB report
The IAB’s data outlook report found that programmatic spending emphasis this year will shift from display to video and mobile.
By David Kirkpatrick • Jan. 28, 2016 -
Nielsen revamps TV ratings system, adds social media content
Nielsen’s new “Social Content Rankings” takes into account Facebook and Twitter conversations about TV shows.
By David Kirkpatrick • Jan. 21, 2016 -
Predictive analytics drives almost 3 times B2B revenue growth: Study
Forrester Consulting and EverString teamed up for a report on predictive analytics in B2B marketing and found the tactic improved performance as well as gave marketers more integral roles within their organizations.
By David Kirkpatrick • Jan. 20, 2016 -
Critics, Media Ratings Council at odds over solution to invalid ad traffic
The MRC released guidelines in October that split invalid ad traffic into two categories – general and sophisticated – but some ad tech firms are pushing back on the reporting requirements.
By David Kirkpatrick • Jan. 15, 2016 -
Localytics finds app downloads to be a ‘vanity metric’
Photography community EyeEm used predictive app marketing to uncover user behavior correlated with user churn for a reactivation campaign.
By David Kirkpatrick • Dec. 21, 2015 -
Lithium’s new analytics tools help marketers ‘stay ahead of the game’
Lithium Technologies is boosting the analytics capabilities of its Community Health Index with new benchmarking tools.
By David Kirkpatrick • Dec. 17, 2015 -
IBM’s Watson now providing e-commerce, marketing analytics
The supercomputer now answers plainspoken questions.
By Ian P. Murphy • Dec. 16, 2015 -
Marketers’ perceptions about personalization don’t match reality: Study
A study by Forrester and SAP Hybris found that how marketers view their personalization efforts doesn’t line up with their actual personalization results.
By David Kirkpatrick • Dec. 15, 2015 -
20% of top-performing brands on Instagram mention deals: Study
Curalate research analyzing the top 1% of images by engagement rate found that a majority of the top-performing photos feature products within the context of environmental details.
By David Kirkpatrick • Dec. 1, 2015 -
Twitter has erased share counts from its social sharing buttons
Though Twitter announced dropping share counts from its social sharing buttons earlier this year, some publishers are dismayed it’s actually happened.
By David Kirkpatrick • Nov. 30, 2015 -
Deep Dive
Does values-based marketing really work?
Forming a values-based connection with their target audience can help strengthen customer loyalty, create brand advocates and increase engagement. And: it sells.
By Natalia Angulo • Nov. 18, 2015 -
DMA: Data-driven initiatives deliver
Marketers say revenues grew alongside spending in the second quarter.
By Ian P. Murphy • Nov. 5, 2015 -
Under IBM, The Weather Company aims to build more data tools for marketers
Even though IBM’s purchase has split the The Weather Company assets, advertisers can still buy across TV and digital channels for the foreseeable future.
By David Kirkpatrick • Oct. 30, 2015 -
Oracle Marketing Cloud announces new targeting and cross-channel features
Oracle Marketing Cloud’s OpenWorld conference is going on and used the event to announce three new features for the platform.
By David Kirkpatrick • Oct. 28, 2015 -
Chute announces new visual search tools for social media
Chute, a visual UGC marketing firm, released tech that detects photos on social media, and a photo and video search engine for social content.
By David Kirkpatrick • Oct. 28, 2015 -
Twitter rolls out Brand Hub, a new analytics tool
With Brand Hub, Twitter gives marketers insight into conversations and sentiment about their brand, and investors a glimpse of what’s to come before reporting earnings Tuesday afternoon.
By David Kirkpatrick • Oct. 27, 2015 -
Deep Dive
The past is key: A better way to employ personalized marketing
Thanks to data, retailers can take personalized marketing to all new levels. But is it going in the wrong direction?
By Daphne Howland • Oct. 23, 2015 -
Nielsen’s new total audience measurement will go outside the TV box
Nielsen is set to go beyond tracking TV viewers with its new total audience measurement tool expected to roll out in December.
By David Kirkpatrick • Oct. 22, 2015 -
Mashable’s new tool measures viral content across channels
Mashable’s Knowledge Graph serves as a tool that tracks branded content across multiple channels, including email and texting, for viral sharing.
By David Kirkpatrick • Oct. 21, 2015