Google announces test of local numbers in AdWords location extensions

The imminent update might be a headache for local businesses. 

By David Kirkpatrick • Jan. 10, 2017

IAB Tech Lab assumes governance of open-source in-app measurability tool

Streamlining measurement across multiple partners is the tool's main purpose. 

By David Kirkpatrick • Jan. 9, 2017

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

What 4 of last year's buzziest industry forecasts portend for 2017 and beyond

Analysts predicted that much of 2016’s turmoil will carry over into the new year as channels like digital and mobile continue to accelerate.

By Peter Adams • Jan. 4, 2017

IAB: US digital ad spend hits highest Q3 on record

Advertisers invested $17.6 billion in digital, a 20% increase year-over-year from 2015.

By Peter Adams • Dec. 28, 2016

Report: Facebook discussions with MRC infer step toward accreditation of metrics

The social media giant may recognize a need for help in rebuilding trust with brands following a series of metrics flubs. 

By Chantal Tode • Dec. 23, 2016

Programmatic gets creative

New tools allowing for automatic creative production are ramping up.

By David Kirkpatrick • Dec. 23, 2016

Nielsen, Foursquare team up for in-store measurement

The partnership is designed to help marketers tie digital campaigns to in-store actions based on Foursquare’s geolocation capabilities.

By David Kirkpatrick • Dec. 12, 2016

Facebook admits to flubbing more metrics, outlines potential fixes

Fixing the misallocation of data on Facebook Live could increase post reactions by 500%.

By Peter Adams • Dec. 9, 2016

Amazon beefs up ad technology for publishers

Two free new products aim to help publishers earn more ad income.

By David Kirkpatrick • Dec. 8, 2016

Holiday season starts slow with 9% drop in ad spend

Retailers’ ad budgets are in transition as shopping behaviors change.

By Chantal Tode • Dec. 5, 2016

From Watson to Einstein: The AI tech automating the future of marketing

AI solutions are increasingly essential for any brand's marketing strategy. Insiders at IBM and Salesforce share best uses for their technology now and predictions of where it's going next.  

By David Kirkpatrick • Dec. 1, 2016

Why marketers must make an emotional connection in an era of discontent

As consumers retreat to opposing corners on a variety of topics, striking the right emotional tone in marketing messages may be more critical — and challenging — than ever.

By Chantal Tode • Nov. 28, 2016

Report: Ad targeting on mobile reaches parity with desktop

Gains in engaging specific smartphone audiences could drive higher media spending. 

By Chantal Tode • Nov. 23, 2016

Facebook winds down ad serving on Atlas, will boost measurement focus

The move reduces competition for Google’s DoubleClick. 

By Chantal Tode • Nov. 18, 2016

Facebook issues extensive apology as more metrics mistakes surface

The company is taking a number of steps to fix its growing list of measurement issues. 

By Chantal Tode • Nov. 16, 2016

GroupM reorganizes, putting data at the core of targeting and buying

The new Platform Services practice is intended to help marketers find the right audience. 

By Chantal Tode • Nov. 15, 2016

Microsoft Research taps machine learning to automate website optimization

The platform shows how artificial intelligence could enhance web experiences for marketers.

By David Kirkpatrick • Nov. 14, 2016

How artificial intelligence is transforming marketing

The technology can enhance creativity by taking over marketing's more mundane tasks. But will AI ultimately replace human beings?

By Chantal Tode • Nov. 7, 2016

Forecast: 30% of CMOs will be canned in 2017

A new Forrester report found CMO firings will be driven by a lack of skills required to achieve digital transformation.

By Chantal Tode • Nov. 1, 2016

Harley-Davidson NYC uses AI to automate record-setting digital campaign

The motorcycle maker's franchise credits 40% of sales to the strategy after just six months. 

By David Kirkpatrick • Oct. 21, 2016

Google's DoubleClick connects offline actions to digital ads

Its new Conversions API helps marketers measure the impact of their spend. 

By Chantal Tode • Oct. 14, 2016

Industry groups: FCC's privacy proposal would 'seriously inhibit' data-driven advertising

In a potential shift in privacy policy, opt-in consent would be required for delivering ads based on Web and app use history. 

By Chantal Tode • Oct. 12, 2016

Study: Tapping Twitter for customer service results in up to 20% more consumer spend

The social media site released a report with Applied Marketing Science illustrating the value its customer care provides for businesses.  

By Peter Adams • Oct. 7, 2016

Dunkin' Donuts takes to the cloud for customer loyalty

The quick service restaurant is using insight and personalization via Salesforce Customer Success Platform to foster loyalty.

By David Kirkpatrick • Oct. 7, 2016

Microsoft's new AI group seeks greater accessibility

At Microsoft Ignite, the tech giant announced plans to make artificial intelligence a core element across its product line.

By David Kirkpatrick • Sept. 30, 2016