Microsoft's new AI group seeks greater accessibility

At Microsoft Ignite, the tech giant announced plans to make artificial intelligence a core element across its product line.

By David Kirkpatrick • Sept. 30, 2016

ANA calls for audit of Facebook's metrics after video viewing scandal

The head of the Association of National Advertisers urged the social media giant to step up its game on much-needed transparency. 

By Chantal Tode • Sept. 30, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Google delivers free personalization support, machine learning predictions

The platform wants to help brands be more useful in moments of need and better meet high consumer expectations. 

By David Kirkpatrick • Sept. 29, 2016

Publicis.Sapient, Luminoso Technologies partner for AI solutions

The move marks one of the first major artificial intelligence plays on the agency side, following a trend where AI and machine learning are becoming increasingly important for marketing.

By David Kirkpatrick • Sept. 29, 2016

Visa partners with Oracle for data-driven advertising insights

Visa is leveraging its massive consumer database for cross-device connections using Oracle’s Data Cloud.

By David Kirkpatrick • Sept. 28, 2016

Google adds bad-link fighter Penguin to core search rankings approach

The search giant’s effort to address link schemes is now real-time and more granular.

By Chantal Tode • Sept. 26, 2016

Apple deepens machine learning investment with Tuplejump deal

The tech company has just bought Tuplejump, its third machine learning firm acquisition in the past year. 

By David Kirkpatrick • Sept. 23, 2016

Facebook inflated video ad metrics for last two years

The average time spent watching videos on the platform may have been overestimated by as much as 80%, according to a report. 

By Chantal Tode • Sept. 23, 2016

Snaplytics automates Snapchat influencer tracking via new platform

Measuring the success of influencer campaigns is notoriously tough and Snaplytics’ looks to make the process easier for marketers.

By David Kirkpatrick • Sept. 23, 2016

Facebook enlists big-name partners to measure effectiveness of ads

The social media giant wants to create a clearer picture of ad results for marketers. 

By Chantal Tode • Sept. 22, 2016

Forrester: IoT, intelligent agents, AR, hybrid wireless could change the world

Analytics, data and the ability to make the most use of both top Forrester’s tech outlook.

By David Kirkpatrick • Sept. 21, 2016

Salesforce dives into AI-driven marketing with Einstein

It is described by the tech giant as “artificial intelligence for everyone.”

By David Kirkpatrick • Sept. 20, 2016

Google: 92% who search for products on mobile make purchase within a day

The research found consumers are primarily using mobile for their daily needs.

By David Kirkpatrick • Sept. 13, 2016

LinkedIn rolls out conversion metrics for sponsored content and text ads

Before the announcement, LinkedIn advertisers relied on third parties to provide conversion tracking on the platform. 

By David Kirkpatrick • Sept. 9, 2016

How to create content that gets linked and shared

There are many goals to track with content marketing, but a new report suggests the most valuable is the impact of content throughout the buying cycle. 

By David Kirkpatrick • Aug. 30, 2016

Study: Analytics is the most-used marketing technology

Marketing technology is so universal that only 1% of the survey respondents said they aren't using any martech at all.

By David Kirkpatrick • Aug. 25, 2016

Study: Analytics help B2B marketers increase sales

In a business landscape where data has become more important than ever, analytics can help marketers make the most of the information available to them. 

By David Kirkpatrick • Aug. 23, 2016

Facebook rolls out new video metrics

The new metrics provide marketers and publishers with deeper insight into video engagement on Facebook.

By David Kirkpatrick • Aug. 15, 2016

Twitter upgrades measurement tools in Ads Manager

As data management becomes increasingly important for marketers, Twitter hopes to make marketers' lives easier by bringing greater flexibility and customization to its campaign reports.

By David Kirkpatrick • Aug. 2, 2016

Pandora partners with Moat to measure ad 'audibility'

As digital advertising shifts from an impression-based to a viewability-based billing model, Pandora wants to bring that to a new medium: audio.

By David Kirkpatrick • July 29, 2016

Study: Only 4% of digital ads are viewed for more than 2 seconds

Research from Lumen using eye-tracking technology found that digital ads suffer from serious attention span problems. 

By David Kirkpatrick • July 28, 2016

Study: Understanding martech is critically important to marketing success

The influx of data that's come with the growth of digital advertising can lead to actionable customer insights, but marketers often struggle to take advantage of such data.

By David Kirkpatrick • July 25, 2016

Study: 70% of marketers say personalization is their top data goal

The more third and first party data that marketers collect on prospects and customers alike, the more segmentation and personalization they can impose on databases.

By David Kirkpatrick • July 25, 2016

How to tap into data with predictive analytics

Software company New Relic used predictive analytics to boost its top lead conversion rate by almost 10x.

By David Kirkpatrick • July 22, 2016

Twitter's data platform unlocks Audience API for all brands

The move makes it easier for marketers to obtain interest and demographic data on users who view their tweets or visit their website.  

By David Kirkpatrick • July 13, 2016