Facebook focuses on reach, attribution with new measurement tools

Offering the metrics through Facebook Business Manager instead of Atlas could bring advanced measurement to more marketers.  

By David Kirkpatrick • March 8, 2017

Gartner: Connected homes don't excite beyond early adopters

Three-quarters of surveyed consumers are still more than happy to adjust things like temperature and lighting themselves. 

By David Kirkpatrick • March 7, 2017

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

How Wildlife Conservation Society tapped digital to grow '5 million strong'

Shifting strategy from one-off campaigns to sustained investment proved a major boon to the nonprofit brand.

By Peter Adams • March 6, 2017

Olay taps AI for skin analysis, product recommendations platform

The global web-based beauty advisor purports to be the first to leverage deep learning. 

By Chantal Tode • Feb. 28, 2017

Know what to say to your customer next with predictive analytics

With predictive analytics solutions, organizations can better assess and predict purchase intent, purchase experience and purchase satisfaction.

Feb. 28, 2017

ComScore says digital ad measurement tool disappoints

Following the recent delisting of its stock, the company is doing some soul searching. 

By David Kirkpatrick • Feb. 27, 2017

Study: Marketers' confidence erodes in ability to understand ROI, invest wisely

While the overall mood is positive, leadership shouldn’t overlook several key areas where teams may be struggling. 

By Chantal Tode • Feb. 24, 2017

Pandora, A Million Ads team for dynamic creative audio advertising

A purported first for an audio publisher, the goal is to improve real-time personalization and sequential messaging for marketers. 

By David Kirkpatrick • Feb. 24, 2017

4 must-have skills for marketers as AI's role grows

With artificial intelligence's influence showing few signs of lessening, marketers will be required to build expertise in areas like systems architecture and creative insight.  

By David Kirkpatrick • Feb. 23, 2017

Is Snapchat 'just a fad'? Nearly half of surveyed US adults think so

Despite Snap heading into what is expected to be one of the largest tech IPOs in recent memory, new research shows many users believe something "better" will come along soon.

By Peter Adams • Feb. 23, 2017

Study: Marketers invest with focus on data, not platforms

Companies are taking a closer look at data quality when considering which marketing platforms to invest in.

By David Kirkpatrick • Feb. 13, 2017

Facebook bows to pressure, commits to MRC verification

P&G recently made verification a condition of getting its business and now Facebook is falling in line.  

By Chantal Tode • Feb. 10, 2017

Study: Super Bowl ads produced brand lift but little purchase consideration

While marketing around the big game boosted buzz, a new survey suggests those numbers didn’t necessarily translate to more customers.

By Peter Adams • Feb. 10, 2017

Amazon releases (some) Alexa data

The personal digital assistant is collecting reams of first-party data on users but the e-commerce giant remains stingy with what it shares.

By David Kirkpatrick • Feb. 8, 2017

Study: Ads showcasing diversity connect more with young consumers

Mixing marketing and politics might be less risky when it comes to Gen Z and millennials.

By Peter Adams • Feb. 8, 2017

Rubicon Project, Integral Ad Science team up for granular viewability scores

Marketers can see measurements of viewability at the individual ad placement level from within the auction bid request.

By David Kirkpatrick • Feb. 7, 2017

Facebook greatly expands third-party measurement partnerships

Cross-channel comparability and third-party verification are a new focus of the platform's marketing transparency initiative. 

By Peter Adams • Jan. 31, 2017

P&G's Pritchard challenges ad vendors: Clean up media supply chain or we'll invest elsewhere

If marketing partners don't comply with new transparency requirements, the company will find others who do.   

By Chantal Tode • Jan. 31, 2017

For Facebook and Google, local search marketing is no competition

Despite Facebook's recent inroads, experts insist the platforms' offerings serve distinctly different purposes and can actually complement each other when leveraged well.

By David Kirkpatrick • Jan. 30, 2017

Facebook boosts longer videos in algorithm change

The previous ranking system punished longer videos. 

By David Kirkpatrick • Jan. 27, 2017

Toyota taps IBM Watson for personalized Rav4 campaign

The automaker is using artificial intelligence to tailor ads based on the interests and activities of viewers.

By David Kirkpatrick • Jan. 27, 2017

With President Trump, brands, agencies report mixed feelings

Surveys point to a gap in how marketers and agency executives perceive their professions improving under the new administration, while overall caution in approaching Trump-related media remains high.

By Peter Adams • Jan. 23, 2017

LinkedIn teams with DataSift for user analytics

Marketers gain access to aggregated insights about users' interests and how they are engaging with content on the platform. 

By David Kirkpatrick • Jan. 19, 2017

Google buys Twitter's mobile app developer platform, other tech properties

Fabric, the centerpiece of the deal, works with apps reportedly reaching 2.5 billion people.

By David Kirkpatrick • Jan. 19, 2017

Moat, Emogi partner for metrics around emoji, stickers and GIFs

The deal will help marketers understand the contextual use of visual elements in messaging apps.

By David Kirkpatrick • Jan. 13, 2017