Data/Analytics: Page 81
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Moat, Emogi partner for metrics around emoji, stickers and GIFs
The deal will help marketers understand the contextual use of visual elements in messaging apps.
By David Kirkpatrick • Jan. 13, 2017 -
Google announces test of local numbers in AdWords location extensions
The imminent update might be a headache for local businesses.
By David Kirkpatrick • Jan. 10, 2017 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
IAB Tech Lab assumes governance of open-source in-app measurability tool
Streamlining measurement across multiple partners is the tool's main purpose.
By David Kirkpatrick • Jan. 9, 2017 -
Deep Dive
What 4 of last year's buzziest industry forecasts portend for 2017 and beyond
Analysts predicted that much of 2016’s turmoil will carry over into the new year as channels like digital and mobile continue to accelerate.
By Peter Adams • Jan. 4, 2017 -
IAB: US digital ad spend hits highest Q3 on record
Advertisers invested $17.6 billion in digital, a 20% increase year-over-year from 2015.
By Peter Adams • Dec. 28, 2016 -
Report: Facebook discussions with MRC infer step toward accreditation of metrics
The social media giant may recognize a need for help in rebuilding trust with brands following a series of metrics flubs.
By Chantal Tode • Dec. 23, 2016 -
Programmatic gets creative
New tools allowing for automatic creative production are ramping up.
By David Kirkpatrick • Dec. 23, 2016 -
Nielsen, Foursquare team up for in-store measurement
The partnership is designed to help marketers tie digital campaigns to in-store actions based on Foursquare’s geolocation capabilities.
By David Kirkpatrick • Dec. 12, 2016 -
Facebook admits to flubbing more metrics, outlines potential fixes
Fixing the misallocation of data on Facebook Live could increase post reactions by 500%.
By Peter Adams • Dec. 9, 2016 -
Amazon beefs up ad technology for publishers
Two free new products aim to help publishers earn more ad income.
By David Kirkpatrick • Dec. 8, 2016 -
Holiday season starts slow with 9% drop in ad spend
Retailers’ ad budgets are in transition as shopping behaviors change.
By Chantal Tode • Dec. 5, 2016 -
Deep Dive
From Watson to Einstein: The AI tech automating the future of marketing
AI solutions are increasingly essential for any brand's marketing strategy. Insiders at IBM and Salesforce share best uses for their technology now and predictions of where it's going next.
By David Kirkpatrick • Dec. 1, 2016 -
Deep Dive
Why marketers must make an emotional connection in an era of discontent
As consumers retreat to opposing corners on a variety of topics, striking the right emotional tone in marketing messages may be more critical — and challenging — than ever.
By Chantal Tode • Nov. 28, 2016 -
Report: Ad targeting on mobile reaches parity with desktop
Gains in engaging specific smartphone audiences could drive higher media spending.
By Chantal Tode • Nov. 23, 2016 -
Facebook winds down ad serving on Atlas, will boost measurement focus
The move reduces competition for Google’s DoubleClick.
By Chantal Tode • Nov. 18, 2016 -
Facebook issues extensive apology as more metrics mistakes surface
The company is taking a number of steps to fix its growing list of measurement issues.
By Chantal Tode • Nov. 16, 2016 -
GroupM reorganizes, putting data at the core of targeting and buying
The new Platform Services practice is intended to help marketers find the right audience.
By Chantal Tode • Nov. 15, 2016 -
Microsoft Research taps machine learning to automate website optimization
The platform shows how artificial intelligence could enhance web experiences for marketers.
By David Kirkpatrick • Nov. 14, 2016 -
Deep Dive
How artificial intelligence is transforming marketing
The technology can enhance creativity by taking over marketing's more mundane tasks. But will AI ultimately replace human beings?
By Chantal Tode • Nov. 7, 2016 -
Forecast: 30% of CMOs will be canned in 2017
A new Forrester report found CMO firings will be driven by a lack of skills required to achieve digital transformation.
By Chantal Tode • Nov. 1, 2016 -
Harley-Davidson NYC uses AI to automate record-setting digital campaign
The motorcycle maker's franchise credits 40% of sales to the strategy after just six months.
By David Kirkpatrick • Oct. 21, 2016 -
Google's DoubleClick connects offline actions to digital ads
Its new Conversions API helps marketers measure the impact of their spend.
By Chantal Tode • Oct. 14, 2016 -
Industry groups: FCC's privacy proposal would 'seriously inhibit' data-driven advertising
In a potential shift in privacy policy, opt-in consent would be required for delivering ads based on Web and app use history.
By Chantal Tode • Oct. 12, 2016 -
Study: Tapping Twitter for customer service results in up to 20% more consumer spend
The social media site released a report with Applied Marketing Science illustrating the value its customer care provides for businesses.
By Peter Adams • Oct. 7, 2016 -
Dunkin' Donuts takes to the cloud for customer loyalty
The quick service restaurant is using insight and personalization via Salesforce Customer Success Platform to foster loyalty.
By David Kirkpatrick • Oct. 7, 2016
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