Snapchat adds Moat as measurement partner

The messaging app’s internal data indicates two-thirds of the videos its users watch, including video ads, are viewed with the sound on.

By David Kirkpatrick • June 10, 2016

Pinterest taps Oracle Data Cloud to help track offline sales

The partnership between Pinterest and Oracle is designed to track how Promoted Pins impact offline sales.

By David Kirkpatrick • June 8, 2016

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

3 tactics to improve B2B data-driven marketing

Data is a powerful aspect of marketing, and it is a challenge that today’s B2B marketer has to meet and solve. 

By David Kirkpatrick • June 7, 2016

IBM rolls out Watson-driven interactive audio ads

The Weather Company’s digital properties will be the first outlet for AI-powered ads that allow users to ask Watson questions and get answers all via audio.

By David Kirkpatrick • June 3, 2016

Survata's new surveys product reaches third-party data segments

Survata’s Segment Surveys specifically target people who have been tracked by a cookie or mobile ID to be a relevant audience for the survey.

By David Kirkpatrick • May 31, 2016

Study: Most Facebook users aren't clicking on the 'Reactions' buttons

The social giant earlier this year rolled out its expansion of the "like" button with five more emotion-based icons called "reactions," but new researsh shows 97% of users still just click on the iconic thumbs up.

By David Kirkpatrick • May 27, 2016

Appboy: Less than 25% of users return to app on day two

Research from Appboy found that app retention is a challenge, but there isn’t a clear trend that fits any vertical as each app sees unique user retention trends.

By David Kirkpatrick • May 25, 2016

The Weather Company and Watson join forces for personalized marketing

IBM bought The Weather Company’s digital and data assets last fall and is now combining it with Watson to drive personalized marketing on its cloud service.

By David Kirkpatrick • May 20, 2016

Viacom, AmEx partner on new consumer intent program

The two companies are teaming up for the launch of Vantage Intent, a Viacom product powered by AmEx data that will allow marketers to use purchase intent to find audiences across digital, social and TV.

By David Kirkpatrick • May 19, 2016

Marketers, meet Lucy – an IBM Watson-powered data tool

Lucy, Equals 3's new cloud-based cognitive companion, is designed to address marketing challenges around research, segmentation and media planning.

By David Kirkpatrick • May 19, 2016

Why marketers should be A/B testing mobile apps

Mobile apps are such a new tactic that marketers are still figuring out how to best handle the advertising asset. One new dating app has turned to mobile in-app testing to find the answer.

By David Kirkpatrick • May 16, 2016

Mobile SEO tips: What marketers can do to optimize their websites for mobile

Conde Nast's VP of SEO has three pieces of advice for mobile search marketers.

By Natalia Angulo • May 12, 2016

Study: 71% of marketers list CRO as 'very' important to success

The latest research from Ascend2 on conversion rate optimization found that although a large majority of marketers see it as key to success, 61% cite lack of an effective strategy as a barrier to that success.

By David Kirkpatrick • May 12, 2016

Moat, AerServ team up to help brands track video attention metrics

AerServ, a mobile-first video mediation platform, announced a partnership with Moat to measure attention and viewability across digital advertising programs.

By David Kirkpatrick • May 10, 2016

Why marketing executives need to take the lead with data

Marketers are increasingly in control of technology purchases, and that control over those tools comes with a responsibility for turning raw data into usable information.

By David Kirkpatrick • May 9, 2016

Brands are sharing data to compete with Google, Facebook and Amazon

Data is the lifeblood of digital marketing and brands are finding value in sharing data with each other in an effort to offset the data advantage held by Google, Facebook and Amazon.

By David Kirkpatrick • May 3, 2016

Qubit looks to tackle the marketing, e-commerce tech divide

Qubit, a startup founded by ex-Googlers, launched a tool called Adaptive Targeting that taps marketing and e-commerce technology for segmentation.

By David Kirkpatrick • April 29, 2016

Study: Predictive analytics improves demand generation in B2B

Research from Radius found predictive analytics improved meeting demand generation objectives 55% of the time, compared to 30% of respondents who do not apply analytics.

By David Kirkpatrick • April 29, 2016

TruConversion is offering its CRO tools at no cost

TruConversion is allowing marketers to sign up for free access to its conversion rate optimization tools that include funnel analysis, micro-surveys and data analytics.

By David Kirkpatrick • April 28, 2016

Tubular Labs looks to be the measurement standard for branded video

Tubular Labs wants to let brands know how branded and influencer videos perform in contrast with average comparable videos.

By David Kirkpatrick • April 28, 2016

Social TV tool Canvs scores content for social emotional reactions

Canvs uses Nielsen Social and Twitter TV Ratings data along with internal analysis for its emotional reaction scoring of content for media partners.

By David Kirkpatrick • April 27, 2016

In-store video ads attract shoppers' eyeballs—and loyalty: Study

Watching digital displays helped time in checkout lines pass more quickly for 84% of consumers surveyed, according to the findings of a new study.

By Kelsey Lindsey • April 21, 2016

How American Apparel is boosting marketing creativity with data

Data has gotten flack in marketing for being tough to parse and for curtailing creativity. But for American Apparel, data allows them to humanize and personalize their marketing.

By Natalia Angulo • April 18, 2016

Campaign targeting is best use of marketing data: Study

The latest research from Ascend2 on marketing data management found ROI measurability was the main data goal as cited by 68% of respondents.

By David Kirkpatrick • April 14, 2016

SurveyMonkey launches comparative mobile analytics product

The company is offering users incentives to share all their mobile data, with an aim toward gaining greater insight into the modern consumer's mobile habits. 

By David Kirkpatrick • April 12, 2016