Data/Analytics: Page 80
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Apple deepens machine learning investment with Tuplejump deal
The tech company has just bought Tuplejump, its third machine learning firm acquisition in the past year.
By David Kirkpatrick • Sept. 23, 2016 -
Facebook inflated video ad metrics for last two years
The average time spent watching videos on the platform may have been overestimated by as much as 80%, according to a report.
By Chantal Tode • Sept. 23, 2016 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Snaplytics automates Snapchat influencer tracking via new platform
Measuring the success of influencer campaigns is notoriously tough and Snaplytics’ looks to make the process easier for marketers.
By David Kirkpatrick • Sept. 23, 2016 -
Facebook enlists big-name partners to measure effectiveness of ads
The social media giant wants to create a clearer picture of ad results for marketers.
By Chantal Tode • Sept. 22, 2016 -
Forrester: IoT, intelligent agents, AR, hybrid wireless could change the world
Analytics, data and the ability to make the most use of both top Forrester’s tech outlook.
By David Kirkpatrick • Sept. 21, 2016 -
Salesforce dives into AI-driven marketing with Einstein
It is described by the tech giant as “artificial intelligence for everyone.”
By David Kirkpatrick • Sept. 20, 2016 -
Google: 92% who search for products on mobile make purchase within a day
The research found consumers are primarily using mobile for their daily needs.
By David Kirkpatrick • Sept. 13, 2016 -
LinkedIn rolls out conversion metrics for sponsored content and text ads
Before the announcement, LinkedIn advertisers relied on third parties to provide conversion tracking on the platform.
By David Kirkpatrick • Sept. 9, 2016 -
Deep Dive
How to create content that gets linked and shared
There are many goals to track with content marketing, but a new report suggests the most valuable is the impact of content throughout the buying cycle.
By David Kirkpatrick • Aug. 30, 2016 -
Study: Analytics is the most-used marketing technology
Marketing technology is so universal that only 1% of the survey respondents said they aren't using any martech at all.
By David Kirkpatrick • Aug. 25, 2016 -
Study: Analytics help B2B marketers increase sales
In a business landscape where data has become more important than ever, analytics can help marketers make the most of the information available to them.
By David Kirkpatrick • Aug. 23, 2016 -
Facebook rolls out new video metrics
The new metrics provide marketers and publishers with deeper insight into video engagement on Facebook.
By David Kirkpatrick • Aug. 15, 2016 -
Twitter upgrades measurement tools in Ads Manager
As data management becomes increasingly important for marketers, Twitter hopes to make marketers' lives easier by bringing greater flexibility and customization to its campaign reports.
By David Kirkpatrick • Aug. 2, 2016 -
Pandora partners with Moat to measure ad 'audibility'
As digital advertising shifts from an impression-based to a viewability-based billing model, Pandora wants to bring that to a new medium: audio.
By David Kirkpatrick • July 29, 2016 -
Study: Only 4% of digital ads are viewed for more than 2 seconds
Research from Lumen using eye-tracking technology found that digital ads suffer from serious attention span problems.
By David Kirkpatrick • July 28, 2016 -
Study: Understanding martech is critically important to marketing success
The influx of data that's come with the growth of digital advertising can lead to actionable customer insights, but marketers often struggle to take advantage of such data.
By David Kirkpatrick • July 25, 2016 -
Study: 70% of marketers say personalization is their top data goal
The more third and first party data that marketers collect on prospects and customers alike, the more segmentation and personalization they can impose on databases.
By David Kirkpatrick • July 25, 2016 -
Deep Dive
How to tap into data with predictive analytics
Software company New Relic used predictive analytics to boost its top lead conversion rate by almost 10x.
By David Kirkpatrick • July 22, 2016 -
Twitter's data platform unlocks Audience API for all brands
The move makes it easier for marketers to obtain interest and demographic data on users who view their tweets or visit their website.
By David Kirkpatrick • July 13, 2016 -
Social media marketers' biggest challenge? Measuring ROI
When it comes to social media, marketers have found it notoriously difficult to truly understand the bang they get for their buck.
By David Kirkpatrick • July 13, 2016 -
Report: Publishers see strong video performance on Facebook
As the social media platform's new algorithm takes hold, video may be the light at the end of the tunnel for publishers losing Facebook reach.
By Davide Savenije • July 5, 2016 -
Yelp launches 'Knowledge' program to provide deeper analytics and insights
The program will allow brands and franchises to go beyond reviews to get a more holistic sense of location performance and customer sentiment, something Yelp considers to be more social analytics than reputation management.
By David Kirkpatrick • June 29, 2016 -
comScore, xAd partner to connect mobile ads to store visits
As retailers struggle to track customers across devices and into stores, ad tech players are developing tools to help bridge the omnichannel gap.
By David Kirkpatrick • June 23, 2016 -
Twitter bets on machine learning with Magic Pony acquisition
An investor in the machine learning company says the acquisition is primarily driven by Twitter's video strategy, but also hints at the platform's ambitions in virtual reality and augmented reality.
By David Kirkpatrick • June 21, 2016 -
Study: 82% of mobile sharing is through 'dark social'
Dark social is considered email, messaging and texting and was given the moniker because it is social sharing, but the medium isn’t trackable for social marketing campaign purposes.
By David Kirkpatrick • June 10, 2016
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