Hilton CMO departs as hospitality giant cuts 22% of corporate workforce

Previously from Uber, Kellyn Smith Kenny is credited with helping grow Hilton's loyalty program to 100 million members.

By Peter Adams • June 18, 2020

Buffalo Wild Wings CMO who led creative revival departs after less than 2 years

Seth Freeman spearheaded innovative creative concepts, including rebranding Bone Thugs-N-Harmony, that supported a turnaround for the brand.

By Peter Adams • June 17, 2020

Pernod Ricard names Pam Forbus as CMO for North America

The appointment comes as Pernod has canceled some of its advertising spend during the last quarter to cut costs after the pandemic impacted sales.

By Robert Williams • June 16, 2020

McDonald's names global CMO after 11-month vacancy

Alistair Macrow, a 15-year veteran of the chain, will work to accelerate its pandemic recovery and build customer trust as dining areas begin to reopen.

By Dianna Christie • June 10, 2020

Forrester: CMOs must adjust as agencies shed more than 50K jobs

The cuts are expected over the next two years, sapping a source of expertise and accelerating trends like in-house agencies and gig economy options.

By Robert Williams • June 3, 2020

1-800-Flowers CMO on how to fertilize connections as consumer needs change

Bringing people together around flowers and digital content is a blooming opportunity, says the e-commerce retailer's Amit Shah.

By Dianna Christie • June 2, 2020

CMOs face pay cuts as economy slows during pandemic

Despite the challenging outlook, last year female CMOs out-earned their male counterparts as big advertisers expanded their diversity efforts.

By Robert Williams • June 1, 2020

CMOs became a more diverse group in 2019, study says

Gains made by women and minorities last year are noteworthy given the continued focus on the marketing industry's lack of diversity. 

By Dianna Christie • May 28, 2020

Walmart taps Target exec for chief marketer

William White is stepping in as CMO to replace Barbara Messing, who resigned last August after less than a year in the role. 

By Ben Unglesbee • April 23, 2020

Gartner: CMOs must shift strategies amid coronavirus threat

The uncertain and rapidly evolving situation brings greater risks, but also creates opportunities to build customer loyalty.

By Robert Williams • March 19, 2020

Starbucks names new CMO focused on bridging physical, digital experience

In his prior roles at the company, 18-year veteran Brady Brewer helped guide areas like delivery and mobile app offerings.

By Peter Adams • Feb. 14, 2020

Ex-Taco Bell brand chief Marisa Thalberg lands at Lowe's

In a statement, the retailer's CEO Marvin Ellison called out Thalberg's expertise in building "culturally resonant brands."

By Peter Adams • Jan. 8, 2020

Coke reinstates global CMO role in bid to unify marketing, operations

The role was scrapped just two years ago, with duties shifting to Chief Growth Officer Francisco Crespo, who will retire next year.

By Peter Adams • Dec. 16, 2019

CMOs are in a 'desperate fight for survival,' Forrester says

Ultimately, one designated executive will be responsible for everything related to the customer, though there is no guarantee that this will be a CMO.

By Barry Levine • Oct. 29, 2019