Hotels.com taps Lisa Frank for pop-up penthouse appealing to '90s kids

The promotion behind the Los Angeles flat uses two tactics — nostalgia and branded hotel experiences — to attract millennials.

By Dianna Christe • Oct. 10, 2019

The 'Joker' movement is no joke for brands

Inspired by the hit film, StrawberryFrog's Scott Goodson explains how to crystallize and spark a brand movement.

By Scott Goodson • Oct. 10, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

StubHub kicks off 'Sportober Challenge' with Dude Perfect deal

Fans can win tickets and cash for posting sports mashup photos on Twitter or competing in social media challenges this month.

By Robert Williams • Oct. 9, 2019

Verizon's Visible scores with free massage stunt

The digital phone service saw an opportunity to deliver on its promise of transparency with a "typo" that turned "messages" into "massages."

By Dianna Christe • Oct. 9, 2019

IPG launches martech platform Kinesso to marry Acxiom data with ad campaigns

The move could help IPG agencies better integrate technology and data-driven insights with media and creative.

By Robert Williams • Oct. 8, 2019

Skittles' 1st Halloween ad in years flips the witch's role

"Annoy the Rainbow" will run online on YouTube, Hulu, Amazon, IGN and Meredith properties.

By Barry Levine • Oct. 8, 2019

LG and BuzzFeed's Tasty bake up cookie subscription boxes

Featured recipes supposedly bake best in LG ranges and ovens, which have been designated the "Official Oven of the Tasty Kitchen."

By Barry Levine • Oct. 8, 2019

Nike dominated culturally impactful video ads in Q3

Half of the ads on Ace Metrix's ranking tied in an athletic narrative, even when the brand was not endemic to sports.

By Peter Adams • Oct. 7, 2019

DoorDash orders multichannel campaign with scannable OOH ads

Wendy's, McDonald’s, Chipotle and Chili's are among the restaurants featured in the delivery service's TV spots.

By Dianna Christe • Oct. 7, 2019

Comic Dive: It's In The Game

Major brands including Coke, Bud Light and Red Bull are rushing into esports marketing — before over saturation spells game over. 

By John Hazard • Oct. 4, 2019

Nivea wants to inspire kindness by urging consumers to 'Rethink Soft'

A positivity-focused creative effort follow reports that the brand's longtime agency cut ties over an executive's insensitive remarks.

By Barry Levine • Oct. 4, 2019

PepsiCo's 12% increase in ad spending fuels sales growth

The food and beverage giant said net sales rose 4.3% to $17.2 billion in Q3 while its profit narrowed.

By Robert Williams • Oct. 4, 2019

Wendy's role-playing game features a realm threatened by frozen beef

Debuting at New York Comic Con, "Beef's Keep" is a "Dungeons & Dragons"-like tabletop game.

By Barry Levine • Oct. 4, 2019

Reese's scares up interactive Halloween experience with Facebook and Neil Patrick Harris

The Hershey candy brand is asking Facebook and Instagram users to participate in its livestreamed haunted house.

By Robert Williams • Oct. 3, 2019

Porsche, McDonald's among big brands boarding 'Rise of Skywalker' promo train

With a seamless integration in mind, filmmakers and Lucasfilm's Industrial Light & Magic visual effects studio were part of the ad development process.

By Barry Levine • Oct. 3, 2019

Samsung highlights diversity to celebrate Galaxy's 10th anniversary

A multichannel campaign includes tie-ins with Fox and ESPN, "Fortnite" and a digital exhibition about Latinx artists.

By Barry Levine • Oct. 3, 2019

Do people 'f---ing hate' ads? Marketers look to embed brands in culture as aversion grows

Pointed comments kicked off Advertising Week and lingered over a conference that touted promising new sponsorship models on channels like esports and TikTok.

By Peter Adams • Oct. 2, 2019

Burger King milkshake tweet took things too far, UK ad watchdog rules

The now-banned message, intended to be tongue-in-cheek, came amid political figures being pelted with milkshakes.

By Peter Adams • Oct. 2, 2019

Volvo keys into 'Badass Women' for new video series sponsorship

First a column and then a radio show, the series features figures like soccer champion Megan Rapinoe and comedian Phoebe Robinson.

By Dianna Christe • Oct. 2, 2019

Turning back time: How brands tap into nostalgia to build their future

From Hostess Brands' Twinkies to B&G Foods' Green Giant vegetables, CPG companies are getting sentimental in an effort to cut marketing expenses and urge customers to open their wallets.

By Anastassia Gliadkovskaya • Oct. 2, 2019

Chocolatier Russell Stover sings its way to 1st campaign in 2 decades

The 86-year-old brand hopes to update its image with a new generation of chocolate lovers by partnering with a musical influencer.

By Dianna Christe • Oct. 1, 2019

Coca-Cola partners with Diesel on recycled clothing collection

Scanning any recycling logo worldwide opens a hidden shopping page on Diesel.com where the merchandise is available.

By Dianna Christe • Oct. 1, 2019

Virtual ambassadors cloud already murky legal picture for influencer marketing

Whether or not CGI avatars have staying power, they're raising questions around the increasingly blurred lines between content and ads in digital media.

By Natalie Black (Koltun) • Oct. 1, 2019

Acura targets performance-minded young drivers on Amazon, Bustle and Thrillist

"Less Talk, More Drive" features partnerships with publishers like Donut Media, a YouTube channel with 2.57 million subscribers.

By Robert Williams • Sept. 30, 2019

Squarespace showcases small business clients in 'Make It Real' campaign

The e-commerce provider gets in on the OOH renaissance with billboards in New York, Chicago, Toronto and London.

By Dianna Christe • Sept. 30, 2019