Creative: Page 109
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Gillette's transgender ad stirs mostly positive social media buzz
The P&G razor brand was mentioned about 108,000 times in the week since the ad appeared, with nearly 600,000 engagements.
By Robert Williams • May 31, 2019 -
Report: NFL lets alcohol brands use players' likenesses in ads
The new policy covers AB InBev's Bud Light, the official beer of the NFL, as well as other brands that have or want to have sponsorship deals with individual teams.
By Barry Levine • May 31, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Birchbox grows assortment at Walgreens, rebrands grooming line
BirchboxMan will now be Birchbox Grooming, a move geared toward encouraging inclusivity in the beauty space.
By Cara Salpini • May 30, 2019 -
Old Spice salutes 'Godzilla' to promote Walmart exclusives
Tapping YouTube star DangMattSmith for its latest internet-friendly video effort comes as Old Spice's parent Procter & Gamble looks to revamp the digital media supply chain.
By Barry Levine • May 30, 2019 -
Opinion
Why New Coke is back
Coca-Cola plans to feature its decades-old beverage flop in "Stranger Things." But the reason behind the move isn't nostalgia alone, writes Ericho Communications' founder Eric Yaverbaum.
By Eric Yaverbaum • May 30, 2019 -
Baskin-Robbins teams with Netflix for 'Stranger Things'-inspired ice cream truck
Inspired by the show's Scoops Ahoy Ice Cream parlor, the activation is the latest brand partnership to bring the hit show to life.
By Dianna Christe • May 29, 2019 -
Sweetgreen unveils Pride-focused marketing campaign
The chain is also kicking off its first national marketing effort this summer, with plans to donate $1 from every bowl sold on June 2 to a program for homeless LGBTQ+ youth.
By Lauren Manning • May 29, 2019 -
Chipotle integrates Twitter with SMS to dole out free burritos to basketball fans
Every time announcers say the word "free" on-air during official NBA game coverage, attentive followers have a chance to score a meal.
By Peter Adams • May 28, 2019 -
Gillette extends #MyBestSelf push with video of transgender teen's first shave
With its latest campaign, the P&G razor brand again tackled gender issues to demonstrate its commitment to diversity and inclusivity.
By Barry Levine • May 28, 2019 -
Kylie Jenner's OOH campaign programmatically pushes ads to over 5.5K signs
To launch the new skincare line Kylie Skin, which is available online, ads are appearing on digital billboards and mall video screens across the country.
By Barry Levine • May 28, 2019 -
MillerCoors wins partial victory in lawsuit involving AB InBev corn syrup ad
A judge postponed a decision on whether Bud Light packaging, which claims the beer does not have the sweetener, will have to be removed from stores.
By Christopher Doering • May 28, 2019 -
Budweiser plans moment of silence for Memorial Day
The AB InBev brand will honor fallen members of the U.S. military with a campaign that runs across TV, radio, print and social media.
By Barry Levine • May 24, 2019 -
YouGov: Brands mostly see small boosts from 'Game of Thrones' partnerships
One clear winner is Oreo, which saw significant jumps in sentiment and buzz during the hit show's final season.
By Barry Levine • May 24, 2019 -
Burger King hosts 'Whopper Loans' contest to drive app orders
Customers who order food from the BK mobile app could win up to $100,000 to pay down their student debt.
By Robert Williams • May 24, 2019 -
Column
Campaign Trail: Vita Coco dares the internet's harshest critics to hate its new drink
By featuring several haters in its latest ads, the coconut water brand drove major social chatter in the "Impossible to Hate" campaign's first week.
By Natalie Black (Koltun) • May 24, 2019 -
Nike's new product drop has 'Fortnite' characters sporting signature kicks
Limited-edition skins for the massively popular online game wear digital variants of Jordan Brand's Air Force 1s.
By Peter Adams • May 23, 2019 -
Lime's fresh brand anthem shows how scooter rentals can 'unlock life'
Three short films and future podcasts aim to deepen the brand story and position Lime as a top-of-mind service in the crowded micromobility space.
By Robert Williams • May 23, 2019 -
Mercedes-Benz and Mattel give toy cars to girls to combat gender stereotypes
With agency R/GA, the car brand's campaign video showcases how exposure to positive examples can reduce gender biases in young girls.
By Barry Levine • May 23, 2019 -
Corn Nuts is driving sales — and winning millennials — with 'out of the box' Twitter marketing
The Kraft Heinz brand has put no paid media behind a social strategy that's boosted repeat millennial purchases by 12%. Marketing Dive spoke to the two recent college grads behind the wheel.
By Peter Adams • May 22, 2019 -
Coke resurrects notorious New Coke flop for Netflix's 'Stranger Things'
The reformulated beverage introduced in 1985 and shelved a mere 79 days later will appear in the hit series and be sold in limited quantities.
By Peter Adams • May 21, 2019 -
Busch offers to marry a lucky couple and pay the bill
A new social media contest from the AB InBev brand features a tie-in with wedding-friendly Pinterest.
By Barry Levine • May 21, 2019 -
Pepsi kicks off summer with Instagram AR filters, 6-story inflatable flamingo
The breadth of the effort shows how savvy marketers can leverage Instagram's popularity and visual focus to integrate experiences across several channels.
By Chantal Tode , Barry Levine • May 21, 2019 -
DoorDash emulates restaurant pop-up trend in new integrated campaign
The multichannel effort launching today showcases national merchant partners like The Cheesecake Factory, Wendy's and Chipotle.
By Peter Adams • May 20, 2019 -
AB InBev quietly builds in-house creative agency
In less than a year, Draftline has grown to include 50 employees working across 42 brands on packaging, digital video, out-of-home and other projects.
By Dianna Christe • May 20, 2019 -
Macy's summer campaign heads outside with Pinterest Pincodes
Visitors to gathering places like the Santa Monica Pier will be able to use their phones to scan a Pincode and shop fashions curated for that location.
By Dianna Christe • May 20, 2019
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