5 marketing misfires from 2019 that show brand vulnerability is growing

Higher consumer expectations and a news cycle mentality mean brands must reconsider how they think about the term "backlash" in the months ahead.

By Peter Adams • Nov. 12, 2019

Leveraging nostalgia: How retailers can build on the warmth of holiday shopping

Tapping into a strong sense of community can build a bond with shoppers — and set retailers apart from the competition.

By Kaarin Moore • Nov. 11, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Mobility brand Lime spotlights LA culture with influencer-led events, print zine

"See You There" is the scooter rental company's first U.S. campaign and is supported by OOH and digital ads.

By Robert Williams • Nov. 11, 2019

P&G, Walmart, Google top list of multicultural ads driving purchase intent

The first analysis to apply a new ​ad metric that looks at the impact of cultural insights in marketing reveals the highest ranking ads generated a 50% higher purchase intent.

By Dianna Christe • Nov. 11, 2019

Aéropostale's 'Oneness' campaign celebrates unity with real people

Brand ambassadors were found on TikTok and Instagram as well as via referrals from store associates and customers.

By Barry Levine • Nov. 8, 2019

P&G, Reese Witherspoon's media brand develop content around bestseller 'Fair Play'

New podcast and video series for the book that gives tips on rebalancing domestic work feature P&G's Tide, Downy, Charmin and Bounty brands.

By Barry Levine • Nov. 8, 2019

Campaign Trail: Is clear a color? Why Xerox is igniting the debate

Playing off the "color of the year" trend, the printing company aims to reenergize its legacy of innovation with a video series centered on color.

By Natalie Black (Koltun) • Nov. 8, 2019

Chili's dishes out custom merch to showcase free delivery promotion

Rewards members could win a #ChilisMyHouse starter pack that includes a custom doormat, baby back ribs-scented candle and more.

By Barry Levine • Nov. 7, 2019

Papa John's replaces recently appointed CMO amid restructuring

The chain's CEO said during a conference call this week that a marketing campaign featuring Shaquille O'Neal is helping the brand repair its image.

By Barry Levine • Nov. 7, 2019

Pepsi shakes up holiday gift-giving with mobile spin on paying it forward

The effort includes QR codes for sharing cash rewards via channels like Facebook Messenger and a reinterpretation of the Jumbotron kiss cam.

By Peter Adams • Nov. 6, 2019

Kroger looks to transform with 'Fresh for Everyone' campaign

The grocer's rebrand features a fresh logo, inclusive messaging and ads on TV, billboards, social media and audio streaming platforms.

By Jessica Dumont • Nov. 6, 2019

Johnnie Walker adds 'sensorial dynamism' to visual identity

The update to the brand's "Keep Walking" campaign includes a Cocktail Grocer display at cultural festivals where attendees can sample popular local fare.

By Barry Levine • Nov. 5, 2019

Axe debuts gaming-themed campaign for 'League of Legends' showdown

"What's Your Move?" includes a 30-second spot of a talking can, AR dance cam and RFID scavenger hunt at the championship events in Madrid and Paris.

By Barry Levine • Nov. 5, 2019

UK retailer Selfridges breaks holiday marketing tradition with edgy short film

"Future Fantasy" aims to contrast with typically sweet seasonal efforts and features ambassadors like the Cambridge Analytica whistleblower.

By Peter Adams • Nov. 4, 2019

Natural Light jabs rival with beer giveaway for Miller Lite 'unfollowers'

The trolling comes amid an acrimonious year of battling ad claims and follows Miller Lite's recent move to go dark on social media.

By Robert Williams • Nov. 4, 2019

Espolòn Tequila slings print magazine at pop-up newsstand

To celebrate Day of the Dead, the Campari America brand also ran a satirical obituary for "fake news" in The New York Times.

By Dianna Christe • Nov. 4, 2019

Alaska Airlines rides ocean-powered wave data for 'Swell Deals'

Data from sites that monitor wave conditions around the Hawaiian Islands by the minute will be used to determine the size of flight discounts.

By Dianna Christe • Nov. 4, 2019

Chick-fil-A gaffe gives Popeyes easy marketing fodder amid chicken sandwich's return

A botched email communication around a Sunday holiday — when Chick-fil-A is closed — led to snarky social posts by Popeyes.

By Peter Adams • Nov. 1, 2019

Comic Dive: Halloween Hangover

Halloween isn't just for candy brands, as Budweiser, Burger King and Jägermeister get in on the fun. Now, marketers everywhere must pivot and ready their holiday campaigns.

By John Hazard • Nov. 1, 2019

PepsiCo makes lifestyle brand push with e-commerce fashion hub

House of PepsiCo features apparel and accessories from the company's collaborations with fashion labels from around the world.

By Barry Levine • Nov. 1, 2019

Trustpilot's first consumer campaign features drag performer Honey Davenport

The effort leans into the divisiveness in American culture and shows how people are united by the desire to review the businesses they interact with.

By Barry Levine • Nov. 1, 2019

Land Rover launches US music festival to reintroduce Defender SUV

The brand is leveraging experiential marketing on a grand scale to target luxury adventure travelers with two days of music, off-road driving and more in Coachella Valley. 

By Barry Levine • Oct. 31, 2019

How marketers can connect with Gen Z around social causes

Moving social causes out of the CSR silo and into marketing was a hot topic at a 3BL Media event on Wednesday.

By Chris Kelly • Oct. 31, 2019

Ben & Jerry's CEO on how to get cause marketing right

At a 3BL Media event on brand purpose, Matthew McCarthy criticized a lack of action from leadership and urged sinking more investments into purpose over core product.

By Peter Adams • Oct. 30, 2019

Ketel One sponsors season 2 of Adam Rippon's YouTube series

During each episode of "Break the Ice," the Olympic skater and his guest will take a break from the rink to drink Ketel One martinis.

By Dianna Christe • Oct. 30, 2019