Creative: Page 110
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Macy's summer campaign heads outside with Pinterest Pincodes
Visitors to gathering places like the Santa Monica Pier will be able to use their phones to scan a Pincode and shop fashions curated for that location.
By Dianna Christe • May 20, 2019 -
Should grocers open pop-up shops?
While the concept may be trendy, experts say the temporary outlets could also help to boost private label sales and gauge interest in new markets.
By Lauren Manning • May 20, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Wingstop lets fans 'video bomb' its TV ad
Event attendees were filmed using a custom video app and transposed into 15-second ads, which appeared on a Times Square billboard and social media.
By Robert Williams • May 17, 2019 -
Waze zooms in on local pain points with first TV ads for Carpool
Two TV spots debuted this week in Washington, D.C., as part of a commuter-focused effort that kicked off in April with bus wraps, highway billboards and ads in Metro stations.
By Natalie Black (Koltun) • May 17, 2019 -
Reese goes all-in on ASMR with feature-length film starring 5 creators
The brand's Canadian arm uncovered trendlines that show interest in ASMR YouTube videos grew almost ten-fold locally over the past five years.
By Barry Levine • May 17, 2019 -
Miller Lite sponsors Dallas Cowboys-affiliated esports organization
The partnership includes influencer-backed original content, in-person events and co-branded merchandise.
By Barry Levine • May 17, 2019 -
Canada's No Frills gives gaming a try
Along with a video game that lets players earn loyalty points for redemption in stores, the discount grocer dropped a TV ad and arcade activation.
By Lauren Manning • May 16, 2019 -
Taco Bell is opening a hotel in brand's biggest lifestyle play yet
The "tacoasis" in Palm Springs, California, included a pool, on-site salon and gift shop offering exclusive merchandise.
By Peter Adams • May 16, 2019 -
Carsharing platform Getaround rides with Jonathan Van Ness in first global ad campaign
Developed with creative agency Eleven, Inc., the campaign includes audience-targeted TV, out-of-home, radio, social and digital ads.
By Barry Levine • May 16, 2019 -
Hershey's embraces emoji for summer packaging play focused on sharing
The brand's signature milk chocolate bars will feature 25 of the most popular emoji — including the poop variant — marking the first change to the candy's look in 125 years.
By Peter Adams • May 15, 2019 -
Google's new ad formats leverage machine learning to sharpen privacy focus
At an annual marketing event on Tuesday, Google pointed to a strategy for retaining user trust while still attracting ad dollars.
By Peter Adams • May 14, 2019 -
Trader Joe's debuts YouTube channel
The videos give shoppers a behind-the-scenes look at the cult favorite's recipe ideas and "how it's made" episodes.
By Lauren Manning • May 14, 2019 -
Behr to pay 'Color Explorer' $10K to travel, name new paint colors
An essay contest winner will travel across North America to find inspiration for the brand's new paint colors.
By Barry Levine • May 14, 2019 -
KFC's Spotify playlist curates hip-hop songs that mention the brand
Underscoring the brand's role in pop culture, the playlist is being promoted via street-based marketing in Paris.
By Barry Levine • May 14, 2019 -
Natural Light taps humorous YouTube video to find an intern
The Anheuser-Busch brand is using its latest marketing campaign to find a brand-appropriate summer intern.
By Dianna Christe • May 13, 2019 -
La-Z-Boy spins Kristen Bell's social spat into sponsorship
The furniture retailer taps the "Veronica Mars" and "The Good Place" actress to pitch items beyond its iconic recliner.
By Barry Levine • May 10, 2019 -
WeTransfer campaign urges creative workers to limit screen time
"Please Leave" marks the software company's 10-year anniversary by highlighting how creativity flourishes in the analog world.
By Robert Williams • May 10, 2019 -
Column
Campaign Trail: Coca-Cola brings new meaning to audio marketing with refreshing print ads
A series of static photos captures uniquely audio moments — the crack of a soda can or the fizzing of bubbles — by leveraging the brand's 126-year legacy.
By Natalie Black (Koltun) • May 10, 2019 -
Deep Dive
Turf war: Can digital heavyweights fend off linear TV's online land grab?
Companies like YouTube and Hulu took up arms against TV at a recent event for advertisers while simultaneously adopting more tactics popularized by traditional broadcast media.
By Peter Adams • May 10, 2019 -
Brands' cause marketing efforts fail to break through with Gen Z, report says
Just 12% of younger consumers readily associate familiar brands with the causes they support.
By Barry Levine • May 9, 2019 -
Tropicana hotline rescues kids with tips for making Mother's Day brunch
Meanwhile, Reed's Ginger Beer shoots down moms' advice for upset stomachs in its first fully integrated campaign.
By Barry Levine • May 9, 2019 -
Bud Light kicks up live soccer experience with VR activation
The beer brand procured four seats from a stadium in Mexico City for fans in Las Vegas to sit in while they watch a live, immersive match tonight.
By Robert Williams • May 9, 2019 -
'Detective Pikachu' star Ryan Reynolds trolls fans with link to movie 'leak' on YouTube
The actor, who voices the titular Pokémon, called attention to a video purporting to contain the full film that's since gone viral.
By Peter Adams • May 8, 2019 -
Cheez-It hides stockpile of new snack for scavenger hunt
To promote the new Snap'd cracker, the Kellogg brand will tease the location of a secret bunker on Twitter.
By Dianna Christe • May 8, 2019 -
How Kraft Heinz plans to give moms a break for Mother's Day
Campaigns for the Kraft and Maxwell House brands foot the bill for babysitters and spotlight "invisible" parental labor, respectively.
By Peter Adams • May 7, 2019
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