Chili's takes Detroit families out to dinner in a decked out school bus

After picking up kids from school, the branded bus picked up several busy families and brought them to a Chili's to enjoy a meal together.

By Dianna Christe • Sept. 30, 2019

General Mills CMO predicts 'amorphous' agencies in the future

Ivan Pollard, who received flak in May for General Mills' RFP process, offered predictions around the gig economy and automation.

By Peter Adams • Sept. 27, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Bud Light brings 'Overwatch' to life at esports league finals

Beer will not be served at Philadelphia's Wells Fargo Center for the Overwatch League Finals until 100 fans participate in a real-life version of a game move.

By Barry Levine • Sept. 27, 2019

Mattel challenges norms with customizable, gender-inclusive doll line

Kids don't want their toys dictated by gender norms, according to the toymaker's research.

By Barry Levine • Sept. 27, 2019

Fritos goes digital-only in 1st creative campaign since 1971

The PepsiCo-owned snack's "Here's to the Moment" campaign was inspired by the parents of a Frito-Lay executive.

By Robert Williams • Sept. 27, 2019

Twitch pushes Grubhub beyond Instagram's 'digital mood board of food porn'

"When I think about gaming, I think it's like the new 'Netflix and chill' for us. Grubhub and gaming go hand in hand," VP of Brand Marketing and Creative Jessica Burns said.

By Natalie Black (Koltun) • Sept. 27, 2019

Everlast re-ups its 'Be First' campaign with inclusivity focus

Featured athletes include the first male professional boxer who is transgender and the first above-knee amputee fighter to defeat a "fully bodied" boxer.

By Barry Levine • Sept. 26, 2019

How uncool Mastercard cracked the esports code with 'League of Legends'

Loot boxes and immersive experiences helped the financial services marketer win over notoriously prickly gaming fans.

By Peter Adams • Sept. 26, 2019

Kantar: Award-winning ads are becoming less effective at brand building

Ads that won recognition at Cannes Lions this year were found to be only half as effective at long-term brand building than winners from five years ago.

By Barry Levine • Sept. 26, 2019

Banana Republic drafts NFL star Jared Goff for fall meme campaign

The brand is trying to push its media mix in ways that are most relevant for Goff's fans while being disruptive in the fashion category.

By Dianna Christe • Sept. 25, 2019

How Chipotle saved its brand by embracing a centralized digital marketing strategy

CMO Chris Brandt spoke about ignoring conventional turnaround wisdom to achieve a $1.2 billion revenue increase in three months.

By Peter Adams • Sept. 25, 2019

Behind the rebrand: Marriott and Dunkin' on pinpointing essence

Stripping away extraneous visuals and tactics while honoring a brand's heritage is key to not alienating loyal customers amid a refresh, executives said.

By Natalie Black (Koltun) • Sept. 25, 2019

Louis Vuitton designs for 'League of Legends'

The luxury fashion brand joins the esports marketing rush with a real-world trophy case and in-game digital assets.

By Barry Levine • Sept. 24, 2019

Mastercard adds taste to brand's positioning with custom macarons

This sweet new campaign is part of the company's initiative to turn itself into a multi-sensory brand known for making quality experiences possible.

By Barry Levine • Sept. 24, 2019

Forrester: Agencies' data platforms capture significant ad spend but face challenges

To meet CMOs' need for data-driven performance, agency holding groups have invested more than $12 billion in technology and databases since 2014.

By Robert Williams • Sept. 24, 2019

'Avengers' memes and cheese bunkers: Inside 1 of Kellogg's most successful launches

CMO of North America Gail Horwood dished on the premarket research and real-time response that turned Cheez-It Snap'd into a fan favorite.

By Peter Adams • Sept. 24, 2019

Lego tunes in Mark Ronson for 1st global brand campaign in 30 years

Centered on a whimsical animated video, the campaign also includes OOH elements that encourage kids to challenge gender stereotypes.

By Dianna Christe • Sept. 23, 2019

Honda taps customers' stories to highlight safety features on social media

Generation Z car buyers tend to be more aware of the latest automotive technologies, including safety features.

By Robert Williams • Sept. 23, 2019

Marketing with memes: The ins and outs of sharing viral social content

Witty, relatable content is ripe for social sharing, but success takes more than simply repurposing what's buzzy online to snag brand attention.

By Shane Schick • Sept. 23, 2019

How Folgers has ushered in almost 170 years of happy mornings

"I don't care whether you're talking about TV advertising or digital advertising, ... they have stayed true to their target audience," says Gary Stibel, CEO of New England Consulting Group.

By Megan Poinski • Sept. 23, 2019

CTV startup Innovid acquires display ad firm Herolens

Beyond giving Innovid more cross-channel flexibility, the deal aims to shore up strength against the ad-serving "duopoly" of Google and Amazon.

By Peter Adams • Sept. 20, 2019

Ketel One refreshes Emmy-linked campaign with animated ads

"Drink Marvelously​" updates the Diageo vodka brand's cocktail-based campaign from last year's Emmy Awards.

By Barry Levine • Sept. 20, 2019

E!, Vans​ boosted results with Facebook's new interactive ad formats

Bobbi Brown Cosmetics, Uber India and Warner Bros. also saw positive results with the mobile platform's new playable, AR and poll ads.

By Robert Williams • Sept. 20, 2019

McDonald's promotes Uber Eats delivery with loungewear giveaway

The burger chain celebrated "McDelivery Night In" on Thursday with branded swag for mobile orders in the U.S.

By Robert Williams • Sept. 20, 2019

How CPGs like MillerCoors, PepsiCo use Pinterest to energize product launches

Oracle Data Cloud research shows that 75% of Pinterest users are "very interested" in trying new products.

By Peter Adams • Sept. 19, 2019