Molson Coors sunsets MillerCoors name amid massive restructuring

Michelle St. Jacques, who joined the U.S. unit earlier this year, will stay on as CMO of a newly formed entity that looks to extend the company's focus beyond beer. 

By Christopher Doering • Updated Oct. 30, 2019

CMOs are in a 'desperate fight for survival,' Forrester says

Ultimately, one designated executive will be responsible for everything related to the customer, though there is no guarantee that this will be a CMO.

By Barry Levine • Oct. 29, 2019

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Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Tazo tea and RZA bring overnight camp experience to Staten Island

The Unilever beverage brand is rebooting its immersive series with a focus on mindfulness.

By Barry Levine • Oct. 29, 2019

Popeyes dings Chick-fil-A with Sunday return of sold-out chicken sandwich

New ads indicate the offering — a success driven largely by viral organic marketing — will be a permanent menu fixture moving forward.

By Peter Adams • Oct. 28, 2019

Budweiser helps women's soccer league score future sponsors

A short film for the campaign aired on ESPN on Sunday and has raked in more than 1.4 million views on YouTube.

By Dianna Christe • Oct. 28, 2019

Gap adopts sentimental tone for digital-focused holiday campaign

The effort is notable for being a clear departure from the recent past, when the brand focused heavily on TV and music in Q4. 

By Dianna Christe • Oct. 28, 2019

Solving OOH's attribution problem takes on new urgency amid a renaissance

OOH spending is again on the rise, hitting pre-recession levels, but figuring out measurement is now table stakes versus a nice-to-have feature.

By Dianna Christe • Oct. 28, 2019

Brita, Kohl's deliver greenest ads by inspiring action on climate change, study says

The ads show how the brands are being more sustainable while suggesting ways for consumers to be more environmentally friendly. 

By Dianna Christe • Oct. 25, 2019

Spotify's Halloween pop-up helps costume fans of Madonna, Britney Spears

Along with handing out accessories inspired by musicians' iconic looks, the "Stay Scary" campaign includes short films and OOH elements.

By Dianna Christe • Oct. 25, 2019

Campaign Trail: Samsung's space selfie contest launches UGC to new heights

Weather conditions cut short the influencer-led effort after the device landed on a Michigan property last weekend.

By Natalie Black (Koltun) • Updated Oct. 29, 2019

Budweiser reimagines Halloween mugshots for 'Drink Wiser' campaign

To encourage responsible drinking, the AB InBev brand is also giving out $5 Lyft gift cards to people who buy the beer on Drizly.

By Dianna Christe • Oct. 24, 2019

In fifth year of #OptOutside, REI urges members to 'opt to act'

"It's our biggest megaphone," Chief Customer Officer Ben Steele said of the event, which this year includes nationwide cleanup sites.

By Cara Salpini • Oct. 23, 2019

P&G nixes Venus symbol from Always in latest inclusivity bid

The change recognizes transgender and nonbinary individuals, though it's unclear when it will go into effect. 

By Peter Adams • Oct. 23, 2019

Miller Lite asks to be unfollowed on social media in 'Miller Time' revamp

The brand is "going dark" on social media and giving away free beer to up to 118,000 people — the number of the brand's Instagram followers.

By Dianna Christe • Oct. 23, 2019

9 recent CMO departures that point to the radical transformation of marketing

Dunkin's Tony Weisman announcing plans to exit capped off a remarkable few months that also saw leadership changes at McDonald's, Taco Bell and Johnson & Johnson.

By Peter Adams • Oct. 23, 2019

Burger King lets spirits taste test new Ghost Whopper at seance

In a creative stunt, a medium invited spirits to inhabit his body and try the brand's new Halloween burger.

By Barry Levine • Oct. 22, 2019

How retro candy brands are hitting the nostalgia sweet spot

Just in time for Halloween, Russell Stover and others are rethinking their marketing and positioning. Will consumers bite?

By Shane Schick • Oct. 22, 2019

Natural Light Seltzer kicks off ad blitz amid reported White Claw pullback

A recent Kantar analysis indicated that category leader White Claw cut media spending 30% due to product shortages.

By Peter Adams • Oct. 21, 2019

Barbie's Malibu Dreamhouse listed on Airbnb for doll's 60th birthday

The mid-century modern house can be booked for a one-time, two-night stay for up to four guests.

By Dianna Christe • Oct. 21, 2019

Chili's new CMO dishes on brand DNA and marketing's role within the organization

Ellie Doty details how Chili's integrates tech into marketing and shares lessons she learned after more than a decade at Yum Brands.

By Chris Kelly • Oct. 21, 2019

Hyundai taps agency exec as CMO following Dean Evans' departure

Angela Zepeda was SVP and managing director at Innocean, the automaker's agency of record, and is known for her expertise in marketing to women.

By Robert Williams • Updated Oct. 21, 2019

AB InBev claims MillerCoors stole secret beer recipes

A counterclaim in the lawsuit about a Super Bowl ad said MillerCoors' C-suite asked a former Bud Light employee about the ingredients, processes and alcohol volumes of the beverage.

By Cathy Siegner • Oct. 21, 2019

Amazon agency specialist breaks down the platform's opportunities and challenges

At 4A's StratFest, Podean CEO Mark Power said it's important to get the foundations right when working with Amazon, something that's resource-intensive but could be worth the effort.

By Peter Adams • Oct. 18, 2019

KFC's chicken-scented 'seasoned tickets' sold out on StubHub in 2 hours

Buyers will receive the $75 tickets in the mail, entitling them to order 48 wings every week for 10 weeks through Jan. 15.

By Barry Levine • Oct. 18, 2019

Brands can boost sales by depicting women of all ages in ads, per AARP

Most Gen X and baby boomer women feel ignored by the beauty and personal grooming products industry, leaving an opening for savvy brands.

By Barry Levine • Oct. 17, 2019