Simplify to deliver more content with less work

How to win in the race to produce engaging, motivating multichannel content: Do less.

By Peter Deubler, Executive Director of Business Process Strategy, Quad • June 25, 2019

Uniqlo launches TikTok's 1st multimarket brand campaign

People that post videos of themselves wearing Uniqlo clothing could appear on store screens and on social media.

By Robert Williams • June 24, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

REI sunsets catalog, introduces print magazine

As part of the effort, the retailer plans to invest $100,000 in 10 local news organizations this year.

By Dianna Christe • June 24, 2019

Moxy Hotels teams with celebrity tattoo artist Megan Massacre in bid to capture millennials

As interest in custom tattoo designs grows, Marriott's Moxy is hoping to build its reputation as an artistic brand.

By Dianna Christe • June 24, 2019

Keith Weed, who retired from Unilever in May, again ranked most influential CMO

Forbes' latest Most Influential CMOs list reinforces how the executive's departure is a loss for marketing thought leadership.

By Peter Adams • June 21, 2019

Sprite highlights hip-hop culture with 'Thirst for Yours' campaign

The Coca-Cola brand evolves its long-running "Obey Your Thirst" campaign for a fresh cohort of young fans.

By Barry Levine • June 21, 2019

Positive portrayal of women in ads sparks sales lift, study finds

Amid consumer calls for gender equality, some companies are examining depiction of women in their ads.

By Kira Barrett • June 21, 2019

Campaign Trail: Why Uber built a virtual city to promote a product that doesn't exist yet

Set in a computer-generated San Francisco, an integrated campaign aims to seed viewers' minds for Uber Elevate's transit vision four years before launch.

By Natalie Black (Koltun) • June 21, 2019

Dunkin' debuts 'human charger' pop-up for summer solstice

On the longest day of the year, coffee fans can visit the activation to snag a free drink, a reusable straw and a tongue-in-cheek user guide.

By Natalie Black (Koltun) , Barry Levine • June 21, 2019

Havas acquires majority stake in streaming, gaming specialist shop Battery

With clients including Netflix and Activision Blizzard, the Los Angeles-based agency will be integrated into Havas' global Annex network.

By Peter Adams • June 20, 2019

Doritos, Audi stick with tie-ins for upcoming 'Spider-Man' movie

Ahead of the "Spider-Man: Far From Home" debut, the PepsiCo brand slings exclusive merchandise, while Audi flaunts product placement in a new video.

By Chris Kelly , Barry Levine • June 20, 2019

Pantene updates 'Don't Hate Me Because I'm Beautiful' to feature LGBTQ+ community

The revamp of an iconic 1986 ad defines a modern meaning of beautiful as P&G continues to ramp up more inclusive messaging.

By Dianna Christe • June 19, 2019

Why personalized packaging works for CPG companies

Benefits include greater engagement and brand awareness, increased sales and consumer loyalty, a report from PreScouter found.

By Cathy Siegner • June 19, 2019

Unilever CEO: 'Woke-washing' is infecting the ad industry

The comments from Cannes Lions arrive as an Edelman study finds that 53% of consumers think brands "trustwash" their social responsibility claims.

By Dianna Christe • June 19, 2019

Forrester: CMOs face creative rut while overspending on technology

If brands were to shift $19 billion earmarked for digital technologies to more creative efforts, they could see $10 billion more in ROI over the next six years.

By Robert Williams • June 18, 2019

P&G cozies up to creators as it looks to 'reinvent advertising'

The company is building relationships with John Legend, Arianna Huffington's Thrive Global and others as it seeks to tell new stories around equality and inclusiveness.

By Chantal Tode , Barry Levine • June 18, 2019

Bud Light revives '90s ad series and brews music-infused beer on Twitch

The AB InBev brand mines nostalgia on two fronts while tapping into a historic Stanley Cup win.

By Barry Levine • June 18, 2019

JetBlue celebrates Pride Month with 'RuPaul's Drag Race' makeover

To promote a plane inspired by RuPaul's "shantay you stay" catchphrase, the New York-based airline tapped Bob the Drag Queen and Trixie Mattel to parody inflight announcements.

By Dianna Christe • June 17, 2019

Samsung, 3M test Spotify's podcast audience targeting

As podcast listenership surges 250%, the streaming service touts its ability to reach specific audiences.

By Robert Williams • June 17, 2019

How Unilever used DNA analysis to reduce stereotypical thinking among marketers

In a continuation of a three-year-old Unstereotype initiative, the CPG giant worked with academics on a 23andMe-like experiment that also bolstered creative thinking.

By Peter Adams • June 17, 2019

Welcome to Good Burger: Nickelodeon pops up restaurant to promote 'All That' return

To promote the revival of the millennial favorite, the kids' network teamed with the makers of the popular "Saved by the Bell" pop-up.

By Chris Kelly , Barry Levine • June 14, 2019

Kraft wants parents to lie to kids with 'Salad Frosting'

A humorous spot targeting millennial parents with limited-edition salad "frosting" — aka classic ranch dressing in a frosting tube — has courted backlash. 

By Kira Barrett • June 14, 2019

Comic Dive: Haters Gonna Hate

Brands like IHOP and Vita Coco are driving social chatter by engaging with online negativity instead of running away from it.

By John Hazard • June 14, 2019

Michelob Ultra turns Father's Day tributes on Instagram into real cards

The cards will include a Drizly code that can be used to order the beer for delivery.

By Robert Williams • June 13, 2019

Burger King flips Whoppers upside down for 'Stranger Things' tie-in

In advance of the hit Netflix series' third season, Burger King is partnering with Coca-Cola and DoorDash for giveaways and exclusive content.

By Barry Levine • June 13, 2019