Lay's goes 'Insta-worthy' in packaging refresh to attract younger consumers

The PepsiCo brand will support its first new package design in a dozen years with TV, digital and OOH ads.

By Barry Levine • Sept. 19, 2019

53% of consumers say brands are more political, down from 64%, survey finds

About one-third of Gen Z and 27% of millennials think brands should try to impact political and cultural issues, but only 16% of Gen X and 13% of Boomers agree.

By Barry Levine • Sept. 19, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

ANA debuts measurement for cultural impact of advertising

A metric developed with NBCUniversal and member companies aims to pinpoint how cultural insights in ads affect brand, purchase intent and loyalty.

By Robert Williams • Sept. 18, 2019

LG taps Vanilla Ice, Ice-T for experiential cocktail competition

To promote a refrigerator that makes cocktail-ready ice, the electronics company is hosting a pop-up bar in New York City this week.

By Dianna Christe • Sept. 18, 2019

Pepsi heralds return of 'Sunday Night Football' to Cleveland with limited-edition soda

Orange-hued "Believeland" Pepsi will be doled out at a free tailgate for Browns fans ahead of the broadcast on Sept. 22.

By Peter Adams • Sept. 17, 2019

Philadelphia Cream Cheese's new tool turns anything into a 'bagel'

The Kraft Heinz brand is selling the novelty "Bagel That" device on Amazon.

By Barry Levine • Sept. 17, 2019

Bud Light debuts alien cans despite 'Storm Area 51' event cancellation

While the viral Facebook event was called off, AB InBev's flagship brew is doubling down with limited-edition merch and experiential efforts.

By Dianna Christe • Sept. 16, 2019

For retail brands, there's never been a better time to mine millennial FOMO

Taking full advantage of the experience economy requires more than the occasional loyalty perk, trunk show or Instagrammable moment, writes Aptos' Dave Bruno.

By Dave Bruno • Sept. 16, 2019

Godiva taps digital for global branding campaign focused on founder

In an attempt to grow its business five times over six years, the brand is focused on "creating wonder and delight."

By Dianna Christe • Sept. 16, 2019

Budweiser's 'Serve Our Heroes' tops ranking of purpose-driven ads

Ace Metrix measured the cultural impact of ads by scoring them on "most empowering" messaging with the least chance of negative reaction.

By Barry Levine • Sept. 13, 2019

Bacardi turns the sounds of bartending into ASMR-inspired video

Soundtracked by musician Swizz Beatz, "Sound of Rum" features top bartenders from around the world and builds on the brand's music marketing.

By Barry Levine • Sept. 13, 2019

Campaign Trail: Bombay Sapphire brings new meaning to UGC with crowdsourced creative

Nearly 7,000 people contributed to a tech-powered installation the Bacardi gin brand hosted to awaken the artistic capacity within everyone.

By Natalie Black (Koltun) • Sept. 13, 2019

NFL kicks off weekly show exclusively on YouTube

Following partnerships with TikTok and Reddit, the league continues its efforts to appeal to younger, digitally native sports fans.

By Barry Levine • Sept. 12, 2019

Popeyes asks customers to BYO bun after chicken sandwich sellout

The humorous campaign follows a shortage of the chain's new chicken sandwich after just two weeks.

By Barry Levine • Sept. 12, 2019

Coke's e-commerce site offers Overwatch League team bottles

The Overwatch League in February named Coca-Cola as its official beverage sponsor going into its 2019 season.

By Robert Williams • Sept. 12, 2019

Hasbro wades into gender pay discussion with female-focused Ms. Monopoly

The toymaker has reworked its classic board game to pay women more, but the rollout has drawn criticism. 

By Peter Adams • Sept. 11, 2019

Mtn Dew, Doritos to host esports tournament for 'Call of Duty'

The competition will team gamers with two NBA stars and an actress. Fans who can't attend in person can view a livestream on Twitch, Facebook and Twitter.

By Robert Williams • Sept. 11, 2019

KFC cooks up dating simulator game for Colonel Sanders

The anime-style "I Love You, Colonel Sanders! A Finger Lickin' Good Dating Simulator" was revealed on Steam and will feature "cute miniature food."

By Dianna Christe • Sept. 11, 2019

Natural Light lands helicopter at wine event as seltzer sales fizz over

With hard seltzer sales booming and White Claw, in particular, surging, Anheuser-Busch recently entered the battle of the bubbles.

By Barry Levine • Sept. 10, 2019

Diet Coke adorns fresh campaign with popular phrases like 'it's lit'

Snapchat users in the U.K. can choose a lens showing an expression from the campaign such as "can't even" or "yaasss."

By Barry Levine • Sept. 10, 2019

Illy brews digital, OOH campaign starring opera singer Andrea Bocelli

The push comes amid a lift in specialty coffee sales as foodies look beyond Starbucks for their caffeine fix.

By Dianna Christe • Sept. 9, 2019

Wrangler rides for 'cowboy spirit' in 1st global multichannel campaign

"Wear With Abandon" promotes a modern country look and will run across print, digital, radio, broadcast and video.

By Dianna Christe • Sept. 9, 2019

Hilton doubles down on successful celebrity campaign

New creative featuring actress Anna Kendrick debuted for the "Expect Better. Expect Hilton" campaign, which the brand reports is resonating with younger consumers.

By Barry Levine • Sept. 6, 2019

Comic Dive: Brands Open the Football Playbook

As the football season kicks off, major players like Pepsi and Bud Light are trying various tactics to engage sports fans.

By John Hazard • Sept. 6, 2019

P&G-backed docuseries on poverty, inequality and sustainability premieres on Nat Geo

"Activate: The Global Citizen Movement" shows how brands Charmin, Tide, Always and Head & Shoulders are addressing these issues.

By Barry Levine • Sept. 6, 2019