Forrester: Whole Foods' customer experience gets boost from Amazon

Customers are having better experiences now that the natural foods chain has been integrated with Amazon's leading digital offerings. 

By Barry Levine • June 13, 2019

Pandora debuts in-house audio consultancy as marketers tune up sound strategies

Ashley HomeStore is among the first clients working with Studio Resonate, which focuses on the development of sonic logos, creative, media and more.

By Robert Williams • June 13, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Kind campaign bites into Clif Bar over nutritional claims

The snack brand's latest 30-second TV spot dramatizes how much sugar is in its competitor's products.

By Robert Williams • June 12, 2019

Birchbox campaign positions brand for inclusive self-care push

With company research supporting the need for consumers to take time for themselves, the brand launched a cross-channel campaign called "You" that includes TV.

By Dianna Christe • June 12, 2019

Always open: Create on-brand, on-time content for today's demanding consumers

Meeting consumer expectations – the secret to on-time, on-brand content creation.

By Pete Deubler, Executive Director of Business Process Strategy, Quad • June 12, 2019

KFC's exclusive Mtn Dew flavor aspires to cult success of Baja Blast

The fried chicken purveyor takes a page from Taco Bell's playbook with the debut of the peach and honey-tinged Sweet Lightning.

By Peter Adams • June 11, 2019

Challenging the definition of brand safety

While the industry settles on what brand safety means, companies are finding fresh ways to define the idea based on their individual values, writes Sovrn's Jeff Meglio.

By Jeff Meglio • June 11, 2019

Study: Many see Pride-themed marketing as a ploy

Findings include that 24% are more likely to purchase if a company is LGBTQ-friendly, 18% are less likely and 44% say it doesn't matter.

By Barry Levine • June 11, 2019

Miller Lite's new Bluetooth-enabled can doubles as a game controller

For its latest gaming push, the MillerCoors flagship teamed with comedian Eric Andre and unveiled plans to launch a Twitch channel.

By Barry Levine • June 11, 2019

Hyatt offers last-minute Pride packages via experience-focused Find platform

The hotel chain is creating loyalty member exclusives to capitalize on this month's NYC Pride celebrations, which are expected to draw millions of attendees. 

By Peter Adams • June 10, 2019

Corona lets beer drinkers pay with plastic waste for World Oceans Day

Swapping trash for a new brew lets Corona connect with consumers who share eco-friendly values.

By Dianna Christe • June 10, 2019

Study: Hershey's leads the pack for most effective TV advertising among CPGs

Most of the top ads across the sector feature themes of sharing versus solo consumption, reflecting how brands are adjusting to changing consumer demands.

By Dianna Christe • June 10, 2019

Can Monster, a dot-com brand built on Super Bowl ads, find its footing again with targeted TV?

The job hunting board is working with Simulmedia on a data-driven playbook that looks to win back market share with the younger users it has lost. 

By Peter Adams • June 10, 2019

Tony Hawk reconnects with Bagel Bites to engage 'Rad Dads'

The legendary skateboarder teamed with the snack brand for the first time since 2002 in a nostalgic push targeting millennial dads.

By Barry Levine • June 7, 2019

Campaign Trail: How Bloomingdale's spun an Instagram-minded pop-up into a Pride tribute

The legacy retailer aims to encapsulate the meaning behind the monthlong celebration of the LGBTQ+ community — while spurring UGC.

By Natalie Black (Koltun) • June 7, 2019

Smirnoff mixes influencers, experiential and content marketing for extensive Pride campaign

The Diageo brand is deploying Laverne Cox, Jonathan Van Ness and Alyssa Edwards for a number of activations running around a historic NYC Pride.

By Peter Adams • June 6, 2019

Taco Bell unwraps fresh song, fake movie trailer for Nacho Fries' return

The chain's original songs and sheet music follow a flurry of recent campaigns around musical branding.

By Barry Levine • June 6, 2019

Cadillac's 3-step Oscars campaign drove a 47% spike in dealership site traffic

Purpose-led "Keep Rising," which included custom Twitter emoji and celebrities Spike Lee and Constance Wu, spurred a similar jump in online searches.

By Peter Adams • June 6, 2019

Cheetos-themed apparel arrives at Forever 21

The brand is a leading example of how some food companies are looking to turn fan enthusiasm into a lifestyle statement.

By Barry Levine • June 6, 2019

Coca-Cola offers $10K for consumers to create best new drink concoction

The soda giant's "Make Your Mix" contest will reward the most creative flavor made from two or three beverages at a Freestyle machine.

By Cathy Siegner • June 5, 2019

Belvedere Vodka duets with Janelle Monáe for UGC, diversity push

The "Beautiful Future" messages are in line with the advertising industry's push for greater diversity and inclusion.

By Tatiana Walk-Morris • June 5, 2019

Mtn Dew localizes national campaign with state-specific bottles, 50 unique digital ads

The brand's summer push recognizes the variety of activities Americans engage in and celebrates those differences.

By Tatiana Walk-Morris • June 5, 2019

Got to be real: the dos and don'ts of musical branding campaigns

Major brands like Oreo and Lay's have tapped mainstream musicians to craft original songs, but not all the efforts are chart toppers.

By Chris Kelly • June 5, 2019

IHOP resurrects controversial 'IHOb' name change, targets burger promo's haters

The chain becomes the latest marketer to incorporate online negativity into its marketing as opposed to letting customer service handle it. 

By Barry Levine • June 4, 2019

Pernod Ricard links with new Gen Z-focused agency on global music festival

Planned across three continents, the events are the first to be co-sponsored by Pernod Ricard brands, including Beefeater, Jameson, Ballantine's and Absolut.

By Barry Levine • June 4, 2019