Creative: Page 112
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Netflix plots New York production hub, hiring spree around marketing, content
The company is establishing a larger office footprint and 127 new, high-paying executive jobs over the next few years as the streaming wars heat up.
By Peter Adams • April 23, 2019 -
Deep Dive
What Keith Weed's departure means for Unilever — and CMOs generally
Reports that the company could retire the chief marketer mantle with the loss of one of its most high-profile champions would be neither entirely surprising nor the alarm bell some industry watchers might think it is, according to analysts.
By Peter Adams • April 23, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Column
Comic Dive: Cashing In On 'Game of Thrones'
Could efforts from kid-friendly brands like Oreo and Mtn Dew backfire as they make their final "Thrones" tie-ins?
By John Hazard • April 22, 2019 -
Adidas, Donald Glover drop short films for new shoe deal
Glover also used Apple's AirDrop feature to give away pairs of the new sneakers to Coachella attendees.
By Robert Williams • April 22, 2019 -
Samsung's '/make' series on YouTube wins over Gen Z
Nearly 80% of viewers said they want more episodes that show how influencers create videos.
By Robert Williams • April 22, 2019 -
Taco Bell pens open letter pushing fans to take down Taco Tuesday
The "Taco reBELLion" campaign appears to parody the recent spate of cause-driven, politically charged marketing from other brands.
By Peter Adams • April 18, 2019 -
Axe takes another swing at breaking masculine stereotypes with 'bathsculinity' campaign
Comedian-actor Lil Rel Howery appears in a series of YouTube ads as part of the Unilever brand's latest push to redefine masculinity.
By Laura Klepacki • April 18, 2019 -
Grey Goose distills relatable luxury into first major campaign in a decade
Kicking off at bars in London and New York, the effort featured comedians Colin Jost and Jamie Foxx, who posed as bartenders, served drinks and performed stand-up comedy.
By Laura Klepacki • April 18, 2019 -
Dietz & Watson sells Dietz Nuts boxers, merch at Philly pop-up
The Delishop will sell branded gear and feature an appearance by Flyers mascot Gritty this summer.
By Laura Klepacki • April 17, 2019 -
Land Rover steers toward women with urban-focused campaign
"Live for the City" stands out in an industry with a long history of marketing to men, although this is starting to change.
By Natalie Black (Koltun) • April 17, 2019 -
The North Face campaign petitions to turn Earth Day into national holiday
Taking a page out of REI's playbook, the retailer is giving employees time off to explore and will host a series of events to get customers outside.
By Cara Salpini • April 16, 2019 -
PepsiCo scraps plans for 'orbital billboard'
A spokesperson explained that the marketer had conducted an "exploratory test" with StartRocket, but that the pilot was "a one-time event."
By Peter Adams • Updated April 17, 2019 -
Silk rallies support to make sustainability-focused 'plogging' an Olympic sport
The Danone brand is pushing the combination of jogging and picking up litter to burnish its B Corp credentials.
By Laura Klepacki • April 16, 2019 -
Variety: 'Cobra Kai,' Enterprise partner in first brand deal for a YouTube scripted original
A co-marketing partnership inked for the show's second season features ads with the series' stars, digital media buys and in-show integrations.
By Laura Klepacki • April 16, 2019 -
YSL journeys to Coachella with 'beauty station' pop-up
Along a highway near the festival, the activation includes virtual product sampling, lipstick customization, makeup tutorials and influencer content.
By Laura Klepacki • April 15, 2019 -
US Polo Assn. lifts brand recall 95% with influencer campaign
The clothing brand partnered with influencers Tommy DiDario, Elly Brown, Brittany Fullwood and Saul Rasco on a push to raise awareness.
By Robert Williams • April 12, 2019 -
NHL teams with MassMutual, Great Clips to honor hockey hair and moms
Two promotions timed around the start of the playoffs and Mother's Day look to engage fans on social, including by voting on players' unique hairstyles.
By Dianna Christe • April 12, 2019 -
Column
Campaign Trail: How Mike's Hard Lemonade squeezes out 'brighter times' for millennial men
The creative challenge behind the brand's latest campaign centers on acknowledging a negative message — our polarizing society — while combating it through smile-inducing content and tech.
By Natalie Black (Koltun) • April 12, 2019 -
P&G's Pritchard calls for digital media's reinvention as 'dark side' worsens
Announced at the ANA Media Conference, the plan for a wholly new supply chain centers on five principles, including elevating quality, simplifying privacy and taking back control.
By Peter Adams • April 11, 2019 -
KFC parodies influencers with CGI hipster Colonel Sanders
The chain handed its Instagram account over to the "Virtual Influencer Colonel" and partnered with Dr. Pepper, TurboTax and Old Spice for the campaign.
By Robert Williams • April 11, 2019 -
Dentsu Aegis introduces consultancy to help brands leverage Amazon
Offering new insights and services for marketing through Amazon could help Dentsu Aegis Network position itself as more agile and attract CPG clients.
By Dianna Christe • April 11, 2019 -
Patagonia sues AB InBev over new brew bearing 'Patagonia' name
The outdoor apparel maker alleges the beer's branding is "strikingly similar" to its own, and that the marketing behind it was meant to mislead consumers.
By Peter Adams • April 10, 2019 -
Adidas, Oreo, Mtn Dew overlook female fans in 'Game of Thrones'-themed ads, study says
While most brands primarily target men in campaigns tied to the hit HBO show, 52% of all social media mentions around the show were from women.
By Dianna Christe • April 10, 2019 -
Brands shift control over digital experience to dedicated teams, study says
Control over the digital customer experience is shifting away from marketing and digital departments, where it typically resided in the past.
By Dianna Christe • April 10, 2019 -
Bloomberg: YouTube forms unit to develop choose-your-own-adventure programming
The Google-owned video platform looks to interactive programs after scaling back on scripted ones.
By Chris Kelly • April 10, 2019