Got to be real: the dos and don'ts of musical branding campaigns

Major brands like Oreo and Lay's have tapped mainstream musicians to craft original songs, but not all the efforts are chart toppers.

By Chris Kelly • June 5, 2019

IHOP resurrects controversial 'IHOb' name change, targets burger promo's haters

The chain becomes the latest marketer to incorporate online negativity into its marketing as opposed to letting customer service handle it. 

By Barry Levine • June 4, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Pernod Ricard links with new Gen Z-focused agency on global music festival

Planned across three continents, the events are the first to be co-sponsored by Pernod Ricard brands, including Beefeater, Jameson, Ballantine's and Absolut.

By Barry Levine • June 4, 2019

OpenTable showcases LGBTQ+ restaurants for Pride Month

The reservation platform joins a growing mix of restaurant brands including Starbucks, sweetgreen and fresh&co that are showing support for the LGBTQ+ community.

By Alicia Kelso • June 4, 2019

Lyft parts ways with CMO after 8 months, shakes up marketing department

Amid a rocky first stretch trading on the public markets, the ride-hailing company is dividing up its chief marketing duties.

By Peter Adams • May 31, 2019

Comic Dive: Run For The Border, Get A Room

In its biggest lifestyle play yet, Taco Bell doubles down on millennial marketing with a branded hotel that scratches several tactical itches.

By John Hazard • May 31, 2019

Gillette's transgender ad stirs mostly positive social media buzz

The P&G razor brand was mentioned about 108,000 times in the week since the ad appeared, with nearly 600,000 engagements.

By Robert Williams • May 31, 2019

Report: NFL lets alcohol brands use players' likenesses in ads

The new policy covers AB InBev's Bud Light, the official beer of the NFL, as well as other brands that have or want to have sponsorship deals with individual teams.

By Barry Levine • May 31, 2019

Birchbox grows assortment at Walgreens, rebrands grooming line

BirchboxMan will now be Birchbox Grooming, a move geared toward encouraging inclusivity in the beauty space.

By Cara Salpini • May 30, 2019

Old Spice salutes 'Godzilla' to promote Walmart exclusives

Tapping YouTube star DangMattSmith for its latest internet-friendly video effort comes as Old Spice's parent Procter & Gamble looks to revamp the digital media supply chain.

By Barry Levine • May 30, 2019

Why New Coke is back

​Coca-Cola plans to feature its decades-old beverage flop in "Stranger Things." But the reason behind the move isn't nostalgia alone, writes Ericho Communications' founder Eric Yaverbaum.

By Eric Yaverbaum • May 30, 2019

Baskin-Robbins teams with Netflix for 'Stranger Things'-inspired ice cream truck

Inspired by the show's Scoops Ahoy Ice Cream parlor, the activation is the latest brand partnership to bring the hit show to life.

By Dianna Christe • May 29, 2019

Sweetgreen unveils Pride-focused marketing campaign

The chain is also kicking off its first national marketing effort this summer, with plans to donate $1 from every bowl sold on June 2 to a program for homeless LGBTQ+ youth.

By Lauren Manning • May 29, 2019

Chipotle integrates Twitter with SMS to dole out free burritos to basketball fans

Every time announcers say the word "free" on-air during official NBA game coverage, attentive followers have a chance to score a meal.

By Peter Adams • May 28, 2019

Gillette extends #MyBestSelf push with video of transgender teen's first shave

With its latest campaign, the P&G razor brand again tackled gender issues to demonstrate its commitment to diversity and inclusivity.

By Barry Levine • May 28, 2019

Kylie Jenner's OOH campaign programmatically pushes ads to over 5.5K signs

To launch the new skincare line Kylie Skin, which is available online, ads are appearing on digital billboards and mall video screens across the country.

By Barry Levine • May 28, 2019

MillerCoors wins partial victory in lawsuit involving AB InBev corn syrup ad

A judge postponed a decision on whether Bud Light packaging, which claims the beer does not have the sweetener, will have to be removed from stores.

By Christopher Doering • May 28, 2019

Budweiser plans moment of silence for Memorial Day

The AB InBev brand will honor fallen members of the U.S. military with a campaign that runs across TV, radio, print and social media.

By Barry Levine • May 24, 2019

YouGov: Brands mostly see small boosts from 'Game of Thrones' partnerships

One clear winner is Oreo, which saw significant jumps in sentiment and buzz during the hit show's final season.

By Barry Levine • May 24, 2019

Burger King hosts 'Whopper Loans' contest to drive app orders

Customers who order food from the BK mobile app could win up to $100,000 to pay down their student debt.

By Robert Williams • May 24, 2019

Campaign Trail: Vita Coco dares the internet's harshest critics to hate its new drink

By featuring several haters in its latest ads, the coconut water brand drove major social chatter in the "Impossible to Hate" campaign's first week.

By Natalie Black (Koltun) • May 24, 2019

Nike's new product drop has 'Fortnite' characters sporting signature kicks

Limited-edition skins for the massively popular online game wear digital variants of Jordan Brand's Air Force 1s.  

By Peter Adams • May 23, 2019

Lime's fresh brand anthem shows how scooter rentals can 'unlock life'

Three short films and future podcasts aim to deepen the brand story and position Lime as a top-of-mind service in the crowded micromobility space.

By Robert Williams • May 23, 2019

Mercedes-Benz and Mattel give toy cars to girls to combat gender stereotypes

With agency R/GA, the car brand's campaign video showcases how exposure to positive examples can reduce gender biases in young girls.

By Barry Levine • May 23, 2019

Corn Nuts is driving sales — and winning millennials — with 'out of the box' Twitter marketing

The Kraft Heinz brand has put no paid media behind a social strategy that's boosted repeat millennial purchases by 12%. Marketing Dive spoke to the two recent college grads behind the wheel.

By Peter Adams • May 22, 2019