Coke resurrects notorious New Coke flop for Netflix's 'Stranger Things'

The reformulated beverage introduced in 1985 and shelved a mere 79 days later will appear in the hit series and be sold in limited quantities. 

By Peter Adams • May 21, 2019

Busch offers to marry a lucky couple and pay the bill

A new social media contest from the AB InBev brand features a tie-in with wedding-friendly Pinterest.

By Barry Levine • May 21, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Pepsi kicks off summer with Instagram AR filters, 6-story inflatable flamingo

The breadth of the effort shows how savvy marketers can leverage Instagram's popularity and visual focus to integrate experiences across several channels.

By Chantal Tode , Barry Levine • May 21, 2019

DoorDash emulates restaurant pop-up trend in new integrated campaign

The multichannel effort launching today showcases national merchant partners like The Cheesecake Factory, Wendy's and Chipotle.  

By Peter Adams • May 20, 2019

AB InBev quietly builds in-house creative agency

In less than a year, Draftline has grown to include 50 employees working across 42 brands on packaging, digital video, out-of-home and other projects.

By Dianna Christe • May 20, 2019

Macy's summer campaign heads outside with Pinterest Pincodes

Visitors to gathering places like the Santa Monica Pier will be able to use their phones to scan a Pincode and shop fashions curated for that location.

By Dianna Christe • May 20, 2019

Should grocers open pop-up shops?

While the concept may be trendy, experts say the temporary outlets could also help to boost private label sales and gauge interest in new markets.

By Lauren Manning • May 20, 2019

Wingstop lets fans 'video bomb' its TV ad

Event attendees were filmed using a custom video app and transposed into 15-second ads, which appeared on a Times Square billboard and social media. 

By Robert Williams • May 17, 2019

Waze zooms in on local pain points with first TV ads for Carpool

Two TV spots debuted this week in Washington, D.C., as part of a commuter-focused effort that kicked off in April with bus wraps, highway billboards and ads in Metro stations.

By Natalie Black (Koltun) • May 17, 2019

Reese goes all-in on ASMR with feature-length film starring 5 creators

The brand's Canadian arm uncovered trendlines that show interest in ASMR YouTube videos grew almost ten-fold locally over the past five years.

By Barry Levine • May 17, 2019

Miller Lite sponsors Dallas Cowboys-affiliated esports organization

The partnership includes influencer-backed original content, in-person events and co-branded merchandise.

By Barry Levine • May 17, 2019

Canada's No Frills gives gaming a try

Along with a video game that lets players earn loyalty points for redemption in stores, the discount grocer dropped a TV ad and arcade activation.

By Lauren Manning • May 16, 2019

Taco Bell is opening a hotel in brand's biggest lifestyle play yet

The "tacoasis" in Palm Springs, California, included a pool, on-site salon and gift shop offering exclusive merchandise.

By Peter Adams • May 16, 2019

Carsharing platform Getaround rides with Jonathan Van Ness in first global ad campaign

Developed with creative agency Eleven, Inc., the campaign includes audience-targeted TV, out-of-home, radio, social and digital ads.

By Barry Levine • May 16, 2019

Hershey's embraces emoji for summer packaging play focused on sharing

The brand's signature milk chocolate bars will feature 25 of the most popular emoji — including the poop variant — marking the first change to the candy's look in 125 years.

By Peter Adams • May 15, 2019

Google's new ad formats leverage machine learning to sharpen privacy focus

At an annual marketing event on Tuesday, Google pointed to a strategy for retaining user trust while still attracting ad dollars.

By Peter Adams • May 14, 2019

Trader Joe's debuts YouTube channel

The videos give shoppers a behind-the-scenes look at the cult favorite's recipe ideas and "how it's made" episodes.

By Lauren Manning • May 14, 2019

Behr to pay 'Color Explorer' $10K to travel, name new paint colors

An essay contest winner will travel across North America to find inspiration for the brand's new paint colors.

By Barry Levine • May 14, 2019

KFC's Spotify playlist curates hip-hop songs that mention the brand

Underscoring the brand's role in pop culture, the playlist is being promoted via street-based marketing in Paris.

By Barry Levine • May 14, 2019

Natural Light taps humorous YouTube video to find an intern

The Anheuser-Busch brand is using its latest marketing campaign to find a brand-appropriate summer intern.

By Dianna Christe • May 13, 2019

La-Z-Boy spins Kristen Bell's social spat into sponsorship

The furniture retailer taps the "Veronica Mars" and "The Good Place" actress to pitch items beyond its iconic recliner.

By Barry Levine • May 10, 2019

WeTransfer campaign urges creative workers to limit screen time

"Please Leave" marks the software company's 10-year anniversary by highlighting how creativity flourishes in the analog world.

By Robert Williams • May 10, 2019

Campaign Trail: Coca-Cola brings new meaning to audio marketing with refreshing print ads

A series of static photos captures uniquely audio moments — the crack of a soda can or the fizzing of bubbles — by leveraging the brand's 126-year legacy.

By Natalie Black (Koltun) • May 10, 2019

Turf war: Can digital heavyweights fend off linear TV's online land grab?

Companies like YouTube and Hulu took up arms against TV at a recent event for advertisers while simultaneously adopting more tactics popularized by traditional broadcast media.

By Peter Adams • May 10, 2019

Brands' cause marketing efforts fail to break through with Gen Z, report says

Just 12% of younger consumers readily associate familiar brands with the causes they support.

By Barry Levine • May 9, 2019