Tropicana hotline rescues kids with tips for making Mother's Day brunch

Meanwhile, Reed's Ginger Beer shoots down moms' advice for upset stomachs in its first fully integrated campaign.

By Barry Levine • May 9, 2019

Bud Light kicks up live soccer experience with VR activation

The beer brand procured four seats from a stadium in Mexico City for fans in Las Vegas to sit in while they watch a live, immersive match tonight.

By Robert Williams • May 9, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

'Detective Pikachu' star Ryan Reynolds trolls fans with link to movie 'leak' on YouTube

The actor, who voices the titular Pokémon, called attention to a video purporting to contain the full film that's since gone viral.

By Peter Adams • May 8, 2019

Cheez-It hides stockpile of new snack for scavenger hunt

To promote the new Snap'd cracker, the Kellogg brand will tease the location of a secret bunker on Twitter.

By Dianna Christe • May 8, 2019

How Kraft Heinz plans to give moms a break for Mother's Day

Campaigns for the Kraft and Maxwell House brands foot the bill for babysitters and spotlight "invisible" parental labor, respectively.

By Peter Adams • May 7, 2019

Kraft Heinz loses marketing chief amid ongoing turmoil

Eduardo Luz oversaw more than 200 brands globally and spearheaded marketing for Heinz, Kraft and Planters in the U.S.

By Peter Adams • May 6, 2019

Liberty Mutual tests car-scented ads to sell insurance

Because smells help memory formation, the expectation is that car shoppers will be reminded of Liberty during test drives.

By Dianna Christe • May 6, 2019

NBCUniversal tunes into commerce with ShoppableTV

Viewers can scan televised QR codes to be directed to a brand's website to make a purchase.

By Robert Williams • May 6, 2019

J&J shares YouTube successes after growing spend on the platform by 250%

Alison Lewis, CMO of the company's consumer brands division, spoke at YouTube's NewFronts presentation about using the platform for informing new product development.

By Peter Adams • May 3, 2019

Comic Dive: The Right Brew

While some brands tie efforts to current TV shows or nostalgic classics, Heineken is banking on the enduring buzz for a streaming favorite to push a new beer.

By John Hazard • May 3, 2019

Inside Hulu's pitch to drive half of revenue from 'nondisruptive and nontraditional' ads

At the NewFronts, the platform detailed "viewer-first" product innovations like a format catered to binge watching and Easter Egg-like deals hidden among streaming content.

By Peter Adams • May 2, 2019

Denny's promotes brand revamp in multicultural push

In addition to its tech-focused overhaul geared toward millennials, a new multimedia campaign will target African-American and Hispanic diners.

By Lauren Manning • May 2, 2019

Burger King's moody campaign jabs at McDonald's Happy Meals

The chain's Real Meals come in different "moods" such as Blue and DGAF and encourages diners to fight pressures to appear happy.

By Alicia Kelso • May 2, 2019

Foot Locker, Champion team up for esports apparel, in-store competition and streaming

Five esports teams will compete in a tournament on May 18 that will be streamed on Twitch.

By Barry Levine • May 2, 2019

25% of companies use AI in their personalization efforts, study finds

Overall, 59% of respondents said serious efforts on personalization are still a year away.

By Laura Klepacki • May 1, 2019

P&G's Pantene wants to eliminate gender bias from search results

S.H.E. is a Chrome extension that seeks to counteract stereotypes in search engine algorithms by better representing women.

By Laura Klepacki • May 1, 2019

How Studio 71 is prepping for influencer marketing's data-driven, cross-platform future

At the IAB's Digital Content NewFronts, Marketing Dive sat down with CEO Reza Izad to discuss the network's new ad products and how it's differentiating in areas like brand safety.

By Peter Adams • May 1, 2019

P&G releases female-focused docs on Hulu

The CPG giant continues its efforts to reshape the ad industry by premiering ad-free films on a closed platform with few brand safety concerns.

By Barry Levine • April 30, 2019

IAB: Brands will boost spending on video content by 25% in 2019

About half of this year's video spend will be devoted to original content.

By Barry Levine • April 30, 2019

Hardee's celebrates meat-only sandwich by planting 10M vegetables

The QSR brought back a popular roast beef sandwich with its tongue-in-cheek "Save the Veggies" campaign.

By Chris Kelly • April 30, 2019

Sargento delivers 'world's slowest pizza' to unveil aged cheese line

To spotlight the launch and highlight the aging process, the cheese brand will deliver free pizzas in four to 18 months.

By Laura Klepacki • April 29, 2019

Tostitos, Avocados From Mexico team for experiential Cinco de Mayo promotion

Street teams will rove around New York City with table-side guacamole carts to distribute brunch-inspired snacks.

By Dianna Christe • April 26, 2019

KFC drops sexy Mother's Day video

Dessert biscuits from Cinnabon and a Colonel Sanders-inspired Chippendales dancer are part of the push for one of the chain's busiest days of the year.

By Dianna Christe • April 26, 2019

Campaign Trail: Adobe's influencer parody raises the bar for nonbranded creative work

How can a brand effectively make a marketing video without branding? For the tech company, that meant letting its creative partners loose.

By Natalie Black (Koltun) • April 26, 2019

Heineken taps 'The Office' stars to push new non-alcoholic beer

The partnership underscores the enduring appeal of a TV show whose final episode aired six years ago yet remains a top offering on Netflix.

By Dianna Christe • April 25, 2019