Coors Light puts agency roster in review, ramps up digital spend

The switch-up follows the appointment of new MillerCoors marketing leadership in Michelle St. Jacques and comes amid an ugly spat with rival AB InBev.

By Peter Adams • March 6, 2019

ModCloth debuts celeb-studded campaign for International Women's Day

The biggest campaign to date for the Walmart-owned brand includes a TV ad buy, out-of-home takeovers and mini documentaries.

By Erica Sweeney • March 6, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

T.J. Maxx gamifies pop-up experiences via Instagram contest

Consumers can guess the total cost of the products on display in several installations curated by influencers for a chance to win prizes.

By Erica Sweeney • March 6, 2019

Post pairs with Hostess for influencer campaign showcasing 'tiny bakery'

For National Cereal Day, new Hostess-inspired cereals will be promoted via social media, while Kellogg's continues to leverage its NYC Café.

By Erica Sweeney • March 5, 2019

KFC's crowdfunding campaign gauges interest in half-baked ideas

Contributors to the Indiegogo site could win branded swag for supporting potential products like a Kentucky Fried Hot Tub or location-tracking necktie.

By Erica Sweeney • March 5, 2019

The shift to community-driven marketing

Retailers at 2019's Shoptalk conference discussed new marketing tactics which focus less on the transaction amount and more on building a brand community.

By Cara Salpini • March 5, 2019

Ikea showcases furniture in 'Kama Sutra' guide to 'bedroom satisfaction'

The shoppable content offers design and furniture layout ideas and is part of the retailer's efforts to mail out fewer paper catalogs.

By Erica Sweeney • March 5, 2019

Tic Tac taps Instagram Stories, 6-second bumpers for campaign around sharing

The effort is the first created and produced for the brand by Laundry Service, which Tic Tac named its creative agency of record in August.

By Erica Sweeney • March 4, 2019

Netflix pledges to 'Make Room' for more diverse talent in new ad

The spot features "Orange is the New Black" star Uzo Aduba and highlights the streaming giant's efforts to bring more women and minorities on board.

By Erica Sweeney • March 4, 2019

United Airlines contest turns aircraft into canvases for women artists

"Her Art Here" raises awareness about the underrepresentation of women in the art world, and includes an open gallery show for the winners. 

By Erica Sweeney • March 4, 2019

Fender spotlights new generation of diverse artists at SXSW kickoff

The guitar maker is teaming up with 50 artists from around the world to share their stories across ads, social media, mini films and other creative content.

By Erica Sweeney • March 1, 2019

Campaign Trail: Farmers' Dr. Seuss tie-in; Natural Light preps for summer; 'Sesame Street' gets designer digs

The AB InBev brand gets animated for a product launch, while an insurance company aims for whimsy and iconic stars of a children's show get fresh looks.

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • March 1, 2019

Southwest promotes civility with Netflix's 'The Kindness Diaries'

The airline hosted a "kindness-based" sweepstakes as part of the campaign and is offering special content integrations for the show.

By Erica Sweeney • March 1, 2019

Kraft Heinz deepens UFC partnership around Oscar Mayer P3, Devour brands

Oscar Mayer P3 will debut original content at the UFC Performance Institute in Las Vegas, while Devour will integrate into a YouTube series. 

By Erica Sweeney • March 1, 2019

Jameson joins with Anderson .Paak to support local bars ahead of St. Patrick's Day

As part of the "#LoveThyBar" campaign, the Pernod Ricard brand is dishing out drink rebates to consumers via Facebook Messenger.

By Erica Sweeney • March 1, 2019

Oreo unwraps cookie-powered DJ mixer, teases 'Game of Thrones' tie-up

The Mondelez cookie brand returns with more musical merch, and says its HBO collaboration could be its biggest ever.

By Erica Sweeney • Feb. 28, 2019

Lay's ties exclusive Bebe Rexha song downloads to chip packaging

After purchasing one of three limited-edition flavors, fans can apply a code online to download the track and enter to win prizes.

By Erica Sweeney • Feb. 28, 2019

Measuring brand activations in the digital age with 'return on experience'

While ROE may not provide all the hard data marketers crave, it can shed light on experience conversion rates, writes Set Creative's Stefan Tauber.

By Stefan Tauber • Feb. 28, 2019

Papa John's eyes sports stars, social influencers as brand rehabilitation efforts continue

The strategy, which follows a campaign around franchisees, was announced amid a reported 8.1% slide in same-store sales in North America for Q4.

By Erica Sweeney • Feb. 28, 2019

Marketers ill-prepared to leverage data, experiences to improve brand engagement, study finds

"Small data" may be a way to bring a human touch back to marketing, but 36% of executives see it as the biggest challenge facing their business.

By Erica Sweeney • Feb. 27, 2019

Suave taps diverse influencers for fresh natural hair care line

Three creators showcase the new Unilever products in real-life situations, like strolling on a windy day, dancing and spending time at the beach.

By Erica Sweeney • Feb. 27, 2019

Nike's 'Dream Crazier' spot with Serena Williams celebrates female athletes

Debuting during the Oscars, the 90-second video has already notched nearly 6 million views on YouTube and 28.5 million on Twitter.

By Erica Sweeney • Feb. 26, 2019

BMW sponsors 6-episode podcast series for foodies

Restaurant reviewer The Infatuation and The New York Times' branded content studio will help to highlight cities' cultures and promote a new car model.

By Robert Williams • Feb. 26, 2019

MedMen details US cannabis history in short film directed by Spike Jonze

The campaign includes what MedMen claims is the first-ever TV commercial for a marijuana dispensary, along with connected TV and podcast integrations.

By Erica Sweeney • Feb. 26, 2019

Pringles snacks on 6.4% engagement jump with Super Bowl connected TV push

Shoppable, interactive experiences with personalized content and QR codes scored big for the Kellogg's chip brand.

By Erica Sweeney • Feb. 25, 2019