Marriott tests new pod format around Oscars to drive interest in Bonvoy

The streamlined rewards program, which follows a massive cyberattack on the hotel chain's Starwood reservation system, has reportedly caused some confusion among consumers to date. 

By Erica Sweeney • Feb. 22, 2019

Burger King, KFC revamp brand mascots as chicken rivalry heats up

Burger King has debuted the "K.F.G.," or King of Flame Grilling — which mocks Colonel Sanders — while KFC rolls out a RoboCop iteration of its mascot.

By Erica Sweeney • Feb. 22, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Comic Dive: Jolly Green Dating

Green Giant is the latest brand to team up with a dating site, but it remains to be seen whether millennials will swipe right on the integrations.

By John Hazard and Lisa Burdige • Feb. 20, 2019

Subaru extends new ads with tie-ins for popular TV shows

The push behind the Forester includes an integration on CBS' "Life in Pieces" and a content series with talent from the TBS and TNT show "Miracle Workers."

By Erica Sweeney • Feb. 19, 2019

Zillow, Attn: debut docu-series spotlighting America's housing crises

The six-part effort will stream on Facebook Watch and Instagram, covering topics from LGBTQ housing discrimination to veterans' issues.  

By Erica Sweeney • Feb. 19, 2019

Norwegian Air lands 170% lower cost-per-booking with machine learning

The tech targeted users in select U.S. flight locations who were determined to be most likely to engage with an ad and book a flight.

By Erica Sweeney • Feb. 19, 2019

Visa addresses Hollywood's pay gap as part of push around Oscars

A spot directed by Gia Coppola​ spotlights women designers, directors and producers ​who have overcome issues regarding equal pay. 

By Erica Sweeney • Feb. 19, 2019

Walmart taps VR to showcase 'How to Train Your Dragon' products

Shoppers will be guided into a gift shop after participating in the immersive experience, which will be offered in several of the retailer's parking lots.

By Erica Sweeney • Feb. 15, 2019

Nickelodeon signs star YouTube kid influencer for series targeting preschoolers

The entertainment brand is looking to capture some of the success of the Ryan ToysReview channel, which averages more than 1 billion views per month.

By Erica Sweeney • Feb. 15, 2019

Secret asks women to share 'no sweat' stories on Instagram

The P&G brand will select stories of personal strength from as many as 10 women that will run in a multichannel campaign throughout the year.

By Robert Williams • Feb. 14, 2019

Mountain Dew expands NBA All-Star activation with more celebs, capsule collection

The Courtside Studios pop-up will feature performances from Migos, whose latest track is featured in a new commercial, and a line of collaborative swag. 

By Erica Sweeney • Feb. 14, 2019

Bojangles' debuts 'flour-tossing' billboard for NBA All-Star weekend

For the sporting event taking place in its hometown of Charlotte, North Carolina, the chain is also holding a social media contest tied to the interactive billboard. 

By Erica Sweeney • Feb. 14, 2019

Amazon Lockers to debut at Coachella

The e-commerce giant's temporary lockers could be a game-changer for thousands of thirsty, under nourished, flower-hungry festival goers.

By Daphne Howland • Feb. 13, 2019

Mr. Peanut, Dr. Ruth answer Twitter fans' burning Valentine's Day questions

The brand mascot and iconic sex therapist made a humorous social video that's racked up more than 620,000 views as of press time.

By Erica Sweeney • Feb. 13, 2019

Wonderful Halos taps influencers for funny music video about 'snack duty'

The brand teamed up with the Holderness Family, known for their annual "Christmas Jammies" viral music videos, as part of a multimillion dollar integrated campaign. 

By Erica Sweeney • Feb. 13, 2019

Jolly Green Giant matches with dating site to help farmers find love

For Valentine's Day, a dating profile was created for the iconic mascot, who is seeking a mate who will "love him as much as much as he loves his greens."

By Erica Sweeney • Feb. 12, 2019

Comic Dive: This American Brand

More marketers, including Nike and Intersport, are rushing to grab a bigger part of a podcast market that is projected to reach $659 million in revenue by 2020.

By John Hazard and Lisa Burdige • Feb. 12, 2019

Chipotle offers behind-the-scenes look at its kitchens in new campaign

As part of "Behind the Foil," the chain broadcast its food prep live on Facebook from a restaurant location in California. 

By Erica Sweeney • Feb. 12, 2019

Pepsi, TurboTax, Avocados from Mexico score biggest returns from Super Bowl, analysis finds

YouGov's report provides a longer view on some ads, like TurboTax's, that initially appeared to stoke negative reactions from viewers. 

By Erica Sweeney • Feb. 12, 2019

How Cars.com intercepted Super Bowl conversations to increase traffic 42%

The digital auto marketplace convened a game day "war room," driving traffic and engagement by inserting itself into the big day's conversations — all without any TV time.

By Chris Kelly • Feb. 11, 2019

P&G, Nat Geo link on docu-series raising awareness around extreme poverty

The partnership includes custom digital articles and social content for the CPG giant's brands, including Tide, Always, Charmin and Head & Shoulders.

By Erica Sweeney • Feb. 11, 2019

Mastercard tunes in 'sonic brand identity' as audio marketing continues to rise

The "comprehensive sound architecture" touches across ads to in-store shopping actions and debuts with a multichannel Grammys campaign.

By Peter Adams • Feb. 8, 2019

Mtn Dew, Dale Earnhardt Jr. support military nonprofit with camo campaign

Fans who donate can earn rewards and exclusive gear, as well as the chance to win a race-day experience with the NASCAR driver.

By Erica Sweeney • Feb. 8, 2019

KFC readies Valentine's Day contest on Reddit with Colonel-inspired rug

Customers can post KFC-themed art on Reddit to win a date-night package including the rug, fried chicken pajamas, gift cards and a subscription to an online streaming service.

By Erica Sweeney • Feb. 8, 2019

Hennessy celebrates Black History Month with 'We Are' video series

The four-part series showcases notable figures in art, fashion, music and technology.

By Erica Sweeney • Feb. 7, 2019