Smirnoff contest solicits pitches to bring Fourth of July parties to life

Videos of fans explaining how they'll serve Smirnoff Red, White & Berry vodka will be shared on the Diageo brand's YouTube channel.

By Erica Sweeney • March 19, 2019

Campbell unveils new campaigns, ramps up media spend for 4 core snack brands

The CPG's snack division will increase its media spend by 25% for the second half of 2019 with a focus on TV, according to Ad Age.

By Erica Sweeney • March 19, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Jordan Peele's 'Us' releases first-ever takeover of Spotify's movies hub

The nearly two-hour listening experience includes songs recommended by star Winston Duke and features discussions with writer-director Peele.

By Erica Sweeney • March 19, 2019

Microinfluencers outshine celebrities by capturing 40% of brands' spend, study finds

While many consumers have been inspired to purchase by an influencer, most expect brands to be transparent about their partner relationships.

By Erica Sweeney • March 18, 2019

Surprising don'ts for cause-related marketing

A new study suggests that seemingly intuitive approaches, such as emotionally intense messages, actually make consumers more skeptical of a company's goals.

By Peter Adams • March 18, 2019

Snickers and Skittles expand partnership with WWE

Snickers will once again be a presenting sponsor of WrestleMania and is releasing a limited-edition, WWE-themed line of Hunger Bars. 

By Erica Sweeney • March 18, 2019

Buffalo Wild Wings debuts 'Jewel Stool' supporting vasectomy patients for March Madness

Part of a larger campaign, the customized barstool recognizes the uptick in surgeries that occur around the college basketball tournament. 

By Erica Sweeney • March 18, 2019

Burger King takes on Starbucks with app-based coffee subscription service

BK Café Coffee lets users pay $5 per month — or, "the price of a large cappuccino from Starbucks"— for a daily brew. 

By Peter Adams • March 15, 2019

Campaign Trail: NFL celebrates 100 years; Del Taco's fry soap; Dua Lipa does 'shoppertainment'

The football league attempts to attract generations of fans, while a taco chain taps the quirky product trend and an Asian e-commerce platform melds online shopping and livestreamed concerts.

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • March 15, 2019

Olay turns its musical videos into a Broadway show

Fans can share a video clip of themselves performing one of the tunes on Instagram to win a free trip to NYC to see "Olay Live: The Road to Glow."

By Erica Sweeney • March 14, 2019

Mars, Sheraton unveil new logos and brand identities

The brand refreshes underscore how legacy marketers are revamping their strategies from the ground up to engage a new generation of consumers.

By Erica Sweeney • March 13, 2019

Coors Light's 'smart' tap dispenses free beer when Bud Light goes negative

The activation in bars around the country is a response to Bud Light's Super Bowl commercial, which called out Coors Light and Miller Lite for their use of corn syrup.

By Erica Sweeney • March 13, 2019

Go ahead, obsess over efficiency – these brands did, and look what happened

Here's how three marketers improved efficiency to boost campaign results in the "do more with less" era.

By Paul Nowak, Director of Strategy & Development, Quad • March 12, 2019

Hanes debuts limited-edition trading cards to celebrate 30th anniversary of Michael Jordan campaign

Cards are available in select packs of men's underwear, and 10 fans will find a rare card autographed by Jordan.

By Erica Sweeney • March 12, 2019

Reebok sports '90s nostalgia in campaign courting young consumers

Created with Venables Bell & Partners, the videos show old-school shoe models, like the classic Club C, and lean into oddball humor. 

By Erica Sweeney • March 12, 2019

Pedigree links shelter dog support drive to documentary sponsorship

The brand partnered with influencer Katherine Schwarzenegger and will donate one bowl of food for every story shared using the campaign hashtag.

By Erica Sweeney • March 12, 2019

How PepsiCo and Mars Wrigley are rethinking insights in the age of Uber

At SXSW, executives from the two CPG giants discussed adopting a consumer-centric approach and how it's leading them to overhaul their organizations.

By Chris Kelly • March 11, 2019

Marketers at SXSW discuss building brands via social awareness

Executives from Brandless and Dos Toros Taqueria insist corporate social responsibility programs must authentically "reflect the fiber" of a company.

By Natalie Black (Koltun) • March 11, 2019

Chobani hosts Instagram 'swag drops' to promote kids line

The brand is giving away children's clothing and other items that feature characters inspired by flavors like Rainbow Sprinkle Cone.

By Erica Sweeney • March 11, 2019

Cottonelle raises awareness about 'Down There Care' in humorous integrated campaign

The toilet paper brand partnered with skincare expert Jodi Shays to depict moments when taking better care of sensitive areas boosts confidence. 

By Erica Sweeney • March 10, 2019

Dove Men+Care lets college basketball fans rep rivals through limited-edition jerseys

The brand partnered with menswear designer Don C. on the athletic wear line that celebrates the NCAA's March Madness tournament.

By Erica Sweeney • March 10, 2019

Budweiser flips the script on past sexist ads

The campaign, timed for International Women's Day, taps female illustrators to reimagine creative the brewer ran in the '50s and '60s, with the new ads appearing online and in major newspapers.

By Peter Adams • March 8, 2019

Mercedes honors International Women's Day with Bertha Benz mini-film

A YouTube short tells the story of the brand founder's wife and business partner and her 100-kilometer journey in his first car more than 130 years ago.

By Erica Sweeney • March 8, 2019

Dawn tops list of brands most favored by women, YouGov says

Amazon, Hershey's, M&M's and Dove round out the top five most-favored brands by women, while security brand Ring saw the biggest gains.

By Erica Sweeney • March 7, 2019

Cox pilots AI-powered audio ad unit from Spark Foundry, AI Music

Sympaphonic Ads automatically pair creative with user listening preferences, and reportedly can produce a complete ad in under 10 minutes.

By Peter Adams • March 7, 2019