Honda doubles down on esports with League of Legends Championship sponsorship

Along with its prior sponsorship of Team Liquid, Honda becomes the first North American automaker to sponsor both an esports team and league.

By Barry Levine • Aug. 9, 2019

Comic Dive: The Brands Have Landed

Bud Light and Arby's are storming Area 51, but will any of the millions interested in the Facebook event actually show up?

By John Hazard • Aug. 9, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Burger King mascot streams with esports stars to promote Impossible Whopper

Teaming with FaZe Clan is the latest marketing stunt behind the nationwide rollout of a plant-based alternative to the brand's signature burger.

By Peter Adams • Aug. 8, 2019

Busch parodies vintage coffee ads for return of 'Latte' brew

While the limited-edition cans contain beer, a spot satirizes coffee commercials from the '80s and '90s.

By Barry Levine • Aug. 8, 2019

Puma puts geotargeted ads on taxis for situationally aware OOH push

A data-rich execution promoting Puma's flagship store comes as marketers seek better ways to measure OOH's impact.

By Barry Levine • Aug. 8, 2019

Hanes pushes body positivity in 'Every Bod' campaign

Embracing an inclusive approach, the brand is promoting everything "from dad bods to bachelor pad bods, pro bods and average joe bods."

By Dianna Christe • Aug. 7, 2019

Bumble sponsors all-female 'Fortnite' team

The social networking app is teaming with Gen.G to empower women in the esports world.

By Dianna Christe • Aug. 7, 2019

Macy's back-to-school push debuts with Snapchat shopping, TikTok challenge

In its first ad campaign on the social apps, Macy's aims to appeal to mobile-savvy consumers and drum up user-generated content.

By Robert Williams • Aug. 6, 2019

Bebe Rexha duets with Bebe brand for body positive campaign

"Bebe Loves Bebe" was inspired by the singer's call for people to love their bodies at any size.

By Barry Levine • Aug. 6, 2019

Taco Bell global brand chief departs, duties split between 2 SVPs

Marisa Thalberg plans to retain an advisory role at parent company Yum Brands, which recently appointed retail vet Mark King as Taco Bell's CEO. 

By Peter Adams • Aug. 5, 2019

Bud Light partners with Post Malone on branded fashion line

In AB InBev's latest millennial play, the "Beerbongs & Bentleys" rapper debuts new lyrics on a line of exclusive apparel.

By Dianna Christe • Aug. 5, 2019

Ikea teams with Nat Geo for faux documentary on 'endangered sleep'

In a parody of "Planet Earth," the retailer promotes its products as solutions for better sleep.

By Barry Levine • Aug. 2, 2019

Campaign Trail: Bumble illustrates how digital brands are powering an OOH renaissance

While many marketers work to reach on-the-go consumers via mobile, digital disruptors are leading renewed interest in a traditionally static medium.

By Natalie Black (Koltun) • Aug. 2, 2019

French's toasts National Mustard Day with on-brand ice cream flavor

Created with Coolhaus Ice Cream, mustard-flavored scoops will be available via a food truck, and the brand has shared the recipe online.

By Barry Levine • Aug. 1, 2019

Mastercard recreates world's top restaurant experiences for cardholders

The Priceless concept mirrors the ambiance of a rotating series of international eateries, while emphasizing Mastercard's branding.

By Barry Levine • Aug. 1, 2019

Allyson Felix snubs Nike, signs with Athleta

The brand's first sponsored athlete was one in a group of women who criticized Nike for its treatment of pregnant athletes.

By Cara Salpini • July 31, 2019

Snickers lifts moods with mobile micro-gifting push from Walmart

The "Big Mood" campaign lets smartphone users send gift cards and personalized messages to someone by SMS or scanning a QR code in stores.

By Robert Williams • July 31, 2019

Coors Light breaks from past strategy in millennial-focused push

The MillerCoors brand says the "Made to Chill" campaign will reach 90% of 21- to 34-year-olds an average of nine times in August.

By Dianna Christe • July 31, 2019

P&G's sales jump as ad spending shrinks, data-driven marketing ramps up

The CPG giant said its performance marketing is growing more accomplished, helping it reach very targeted audiences to test new ideas and products.

By Dianna Christe • July 31, 2019

JPMorgan Chase inks 5-year deal to generate marketing copy via AI

During a pilot program, ads rendered by Persado's software received far higher click-through rates than those that were not.

By Peter Adams • July 30, 2019

Starbucks taps Bill Nye the Science Guy to explain nitro cold brew

Marketing firm Big Spaceship and Starbucks' in-house agency leverage '90s nostalgia to reach millennials through podcasts, TV ads and online videos.

By Barry Levine • July 30, 2019

Arby's readies special food truck menu for 'Storm Area 51' event

"We can't confirm if there are aliens at Area 51. But, if they do show up, they deserve the best meats on Earth," CMO Jim Taylor said.

By Dianna Christe • July 29, 2019

Capital One signs Taylor Swift, eyes an edge in cash-back market

The "Shake It Off" singer appears in a commercial highlighting the company's Savor card.

By Anna Hrushka • July 26, 2019

Comic Dive: Reality of in-housing sets in for brands

While major companies flaunt their in-house marketing teams, many struggle with attracting talent and energizing creatives.

By John Hazard • July 26, 2019

Outdoor Voices issues magazine as part of new storytelling platform

The activewear brand is focusing on enjoying outdoor activity in an effort to differentiate itself from competitors embracing a performance-driven angle.

By Barry Levine • July 25, 2019