How Audi shifted gears from being a quiet niche brand to a progressive challenger

Everything from Marvel Studios tie-ups to app integrations with Major League Soccer have helped the luxury carmaker catch up to larger rivals like Mercedes-Benz and BMW in key brand metrics. 

By Peter Adams • April 1, 2019

McDonald's makes black millennial consumers top priority with extensive 'campaign movement'

"Black & Positively Golden" is the chain's most significant effort targeted at African-Americans in 16 years and specifically courts younger consumers.

By Peter Adams • March 29, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

NBCUniversal tees up content-and-commerce site with Golf Channel

Shop with Golf launches with 30 brands, including William Murray Golf, founded by comedian Bill Murray and his five brothers.

By Erica Sweeney • March 29, 2019

Dunkin' and Peeps hit the road for spring-themed campaign

Dunkin's coffee car and the Peepsmobile will journey together through New England to dish out new marshmallow-flavored coffee and Peeps doughnuts.

By Erica Sweeney • March 29, 2019

Mtn Dew's brandless cans reveal 'Game of Thrones' content when chilled

The cans feature thermodynamic ink and appear brandless when they're warm, then change to expose a character's kill list as they get colder.

By Erica Sweeney • March 29, 2019

Red Bull partners with pro gamer Ninja on experiential contest

The energy drink brand will also release limited-edition, Ninja-branded cans starting April 1.

By Erica Sweeney • March 28, 2019

Alfa Romeo campaign merges gaming and Beethoven

Players drive an Alfa Romeo car around a race track and hit logos that produce notes in the melody for "Ode to Joy."

By Erica Sweeney • March 28, 2019

Dove debuts #ShowUs image library to diversify depictions of women in media

Created with Getty Images and Girlgaze, the collection includes more than 5,000 pictures captured by women, non-binary and female-identifying photographers.

By Peter Adams • March 27, 2019

Expedia cooks up culinary-centric content hub with Puglia, Italy

Closely following new content from Airbnb and Pinterest, the news shows how travel marketers are seeking innovative ways to engage consumers.

By Erica Sweeney • March 27, 2019

Budweiser teams up with Spike Lee on short film celebrating Jackie Robinson

The brand is also launching a campaign across TV, cinema, print, out-of-home, digital, social and in-stadium media commemorating Robinson's legacy.

By Erica Sweeney • March 27, 2019

Petco launches largest marketing push behind pet food without artificial ingredients

A 60-second video shows cats and dogs overrunning a store to rid it of "fakey-flavs" food.

By Erica Sweeney • March 26, 2019

Kona Brewing teams with Bleacher Report for March Madness push

The brewer's "Bruddahs" are back in a campaign that includes three TV spots and in-game streaming on March Madness Live.

By Erica Sweeney • March 25, 2019

Burger King crowdsources April Fools' prank ideas from students

In a partnership with the Clio Awards, the QSR will fly winners to Miami to work with its creative team to bring the prank to life.

By Erica Sweeney • March 25, 2019

NYC & Company's new CMO talks data, influencers and why the city doesn't market itself

Nancy Mammana also chatted with Marketing Dive about digital initiatives, Hudson Yards and how the city's official tourism body is winning over emerging markets like China.

By Peter Adams • March 25, 2019

Comic Dive: Beer Wars

A Super Bowl campaign has metastasized into dueling ads by MillerCoors and Anheuser-Busch InBev, and even a lawsuit. But are consumers drinking it up?

By John Hazard • March 22, 2019

Dunkin' and Saucony bring back doughnut-themed running shoe

Last year's Boston Marathon collaboration between the two local brands quickly sold out, prompting them to create a new limited-edition offering.

By Erica Sweeney • March 22, 2019

Hilton rings in 100 years with content series inspired by John Lennon and Yoko Ono's Bed-In

"Room 702" features stories of real employees and how they embody the peaceful message of the couple's famous protest against the Vietnam War.

By Peter Adams , Erica Sweeney • March 22, 2019

P&G's SK-II pairs James Corden with Chloë Grace Moretz for bathroom skincare chat

Humorous YouTube clips of the duo tap dancing and creating an ASMR video aim to change how people view skincare.

By Erica Sweeney • March 21, 2019

BodyArmor pits fans against sports stars with March Madness 'bracket challenge'

The Coca-Cola-backed sports drink's campaign lets basketball fans see how their picks measure up to those selected by a roster of athletes.

By Erica Sweeney • March 21, 2019

Burger King sets rivals' ads aflame with AR app

Customers in Brazil win a free Whopper for virtually burning print and billboard ads of competitors like McDonald's.

By Robert Williams • March 21, 2019

ANA's new consortium works to rebuild trust between brands and agencies

Transparency concerns and in-housing are two factors contributing to a loss of trust over the past couple of years, ANA research found. 

By Erica Sweeney • March 21, 2019

Miller Lite reimagines controversial Bud Light ad, provoking a response

As March Madness begins, the beer rivalry gets ugly with the AB InBev brand going on the defensive after Miller Lite launched an expensive series of "competitive" ads.

By Peter Adams • March 20, 2019

Pinterest, Airbnb find brand synergy with co-produced travel guide

The guide includes travel hacks and trends for different types of vacations, and offers insights into what people are searching for on the platforms.

By Erica Sweeney • March 20, 2019

Pandora unveils first sonic logo in campaign refresh

A spring installment of the streaming platform's "Sound On" initiative aims to help users identify the brand whenever its three-second sound bite chimes.

By Robert Williams • March 20, 2019

McDonald's and La-Z-Boy partner on 'McDelivery Couch' sweepstakes

The promotion for McDelivery with Uber Eats includes a chance to win a decked-out couch for binge-watching.

By Erica Sweeney • March 20, 2019