Creative: Page 118
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Samsung, 3M test Spotify's podcast audience targeting
As podcast listenership surges 250%, the streaming service touts its ability to reach specific audiences.
By Robert Williams • June 17, 2019 -
How Unilever used DNA analysis to reduce stereotypical thinking among marketers
In a continuation of a three-year-old Unstereotype initiative, the CPG giant worked with academics on a 23andMe-like experiment that also bolstered creative thinking.
By Peter Adams • June 17, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Welcome to Good Burger: Nickelodeon pops up restaurant to promote 'All That' return
To promote the revival of the millennial favorite, the kids' network teamed with the makers of the popular "Saved by the Bell" pop-up.
By Chris Kelly , Barry Levine • June 14, 2019 -
Kraft wants parents to lie to kids with 'Salad Frosting'
A humorous spot targeting millennial parents with limited-edition salad "frosting" — aka classic ranch dressing in a frosting tube — has courted backlash.
By Kira Barrett • June 14, 2019 -
Column
Comic Dive: Haters Gonna Hate
Brands like IHOP and Vita Coco are driving social chatter by engaging with online negativity instead of running away from it.
By John Hazard • June 14, 2019 -
Michelob Ultra turns Father's Day tributes on Instagram into real cards
The cards will include a Drizly code that can be used to order the beer for delivery.
By Robert Williams • June 13, 2019 -
Burger King flips Whoppers upside down for 'Stranger Things' tie-in
In advance of the hit Netflix series' third season, Burger King is partnering with Coca-Cola and DoorDash for giveaways and exclusive content.
By Barry Levine • June 13, 2019 -
Forrester: Whole Foods' customer experience gets boost from Amazon
Customers are having better experiences now that the natural foods chain has been integrated with Amazon's leading digital offerings.
By Barry Levine • June 13, 2019 -
Pandora debuts in-house audio consultancy as marketers tune up sound strategies
Ashley HomeStore is among the first clients working with Studio Resonate, which focuses on the development of sonic logos, creative, media and more.
By Robert Williams • June 13, 2019 -
Kind campaign bites into Clif Bar over nutritional claims
The snack brand's latest 30-second TV spot dramatizes how much sugar is in its competitor's products.
By Robert Williams • June 12, 2019 -
Birchbox campaign positions brand for inclusive self-care push
With company research supporting the need for consumers to take time for themselves, the brand launched a cross-channel campaign called "You" that includes TV.
By Dianna Christe • June 12, 2019 -
Sponsored by Quad
Always open: Create on-brand, on-time content for today's demanding consumers
Meeting consumer expectations – the secret to on-time, on-brand content creation.
By Pete Deubler, Executive Director of Business Process Strategy, Quad • June 12, 2019 -
KFC's exclusive Mtn Dew flavor aspires to cult success of Baja Blast
The fried chicken purveyor takes a page from Taco Bell's playbook with the debut of the peach and honey-tinged Sweet Lightning.
By Peter Adams • June 11, 2019 -
Opinion
Challenging the definition of brand safety
While the industry settles on what brand safety means, companies are finding fresh ways to define the idea based on their individual values, writes Sovrn's Jeff Meglio.
By Jeff Meglio • June 11, 2019 -
Study: Many see Pride-themed marketing as a ploy
Findings include that 24% are more likely to purchase if a company is LGBTQ-friendly, 18% are less likely and 44% say it doesn't matter.
By Barry Levine • June 11, 2019 -
Miller Lite's new Bluetooth-enabled can doubles as a game controller
For its latest gaming push, the MillerCoors flagship teamed with comedian Eric Andre and unveiled plans to launch a Twitch channel.
By Barry Levine • June 11, 2019 -
Hyatt offers last-minute Pride packages via experience-focused Find platform
The hotel chain is creating loyalty member exclusives to capitalize on this month's NYC Pride celebrations, which are expected to draw millions of attendees.
By Peter Adams • June 10, 2019 -
Corona lets beer drinkers pay with plastic waste for World Oceans Day
Swapping trash for a new brew lets Corona connect with consumers who share eco-friendly values.
By Dianna Christe • June 10, 2019 -
Study: Hershey's leads the pack for most effective TV advertising among CPGs
Most of the top ads across the sector feature themes of sharing versus solo consumption, reflecting how brands are adjusting to changing consumer demands.
By Dianna Christe • June 10, 2019 -
Can Monster, a dot-com brand built on Super Bowl ads, find its footing again with targeted TV?
The job hunting board is working with Simulmedia on a data-driven playbook that looks to win back market share with the younger users it has lost.
By Peter Adams • June 10, 2019 -
Tony Hawk reconnects with Bagel Bites to engage 'Rad Dads'
The legendary skateboarder teamed with the snack brand for the first time since 2002 in a nostalgic push targeting millennial dads.
By Barry Levine • June 7, 2019 -
Column
Campaign Trail: How Bloomingdale's spun an Instagram-minded pop-up into a Pride tribute
The legacy retailer aims to encapsulate the meaning behind the monthlong celebration of the LGBTQ+ community — while spurring UGC.
By Natalie Black (Koltun) • June 7, 2019 -
Smirnoff mixes influencers, experiential and content marketing for extensive Pride campaign
The Diageo brand is deploying Laverne Cox, Jonathan Van Ness and Alyssa Edwards for a number of activations running around a historic NYC Pride.
By Peter Adams • June 6, 2019 -
Retrieved from Taco Bell on June 06, 2019
Taco Bell unwraps fresh song, fake movie trailer for Nacho Fries' return
The chain's original songs and sheet music follow a flurry of recent campaigns around musical branding.
By Barry Levine • June 6, 2019 -
Cadillac's 3-step Oscars campaign drove a 47% spike in dealership site traffic
Purpose-led "Keep Rising," which included custom Twitter emoji and celebrities Spike Lee and Constance Wu, spurred a similar jump in online searches.
By Peter Adams • June 6, 2019
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