Creative: Page 76

  • H&M "Beyond the Rainbow" campaign retrieved by Marketing Dive on June 1, 2021
    Image attribution tooltip
    Retrieved from H&M on June 01, 2021
    Image attribution tooltip

    H&M develops rainbow-detecting scanner app to enable immersive Pride storytelling

    A tech-focused campaign looks to step beyond surface-level signifiers to instead spotlight the personal experiences of influencers, employees and consumers.

    By • June 1, 2021
  • San Francisco Gap flagship store
    Image attribution tooltip
    Daphne Howland/Marketing Dive
    Image attribution tooltip

    Gap says marketing investments are 'supercharging' sales

    Purpose-led marketing and creative partnerships have improved the health and relevance of its Gap, Old Navy and Athleta brands, CEO Sonia Syngal said.

    By • June 1, 2021
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
    Image attribution tooltip
    Getty Images
    Image attribution tooltip
    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
  • Image attribution tooltip
    Courtesy of Sweetgreen
    Image attribution tooltip

    Sweetgreen refreshes brand identity to spotlight sustainability, focus on 'real food'

    The overhaul arrives in tandem with the quick-service marketer's first athlete partnership, a national campaign starring tennis pro Naomi Osaka.

    By • May 27, 2021
  • Image attribution tooltip
    Courtesy of REI Co-op
    Image attribution tooltip

    REI opens content studio to support climate action, DEI efforts

    Co-op Studios will produce stories across films, podcasts and editorial programs that seek to shift perceptions of the outdoor experience.

    By • May 27, 2021
  • Pepsi's Better with Pepsi National Hamburger Day push retrieved by Marketing Dive on May 25, 2021
    Image attribution tooltip
    Permission granted by Pepsi
    Image attribution tooltip

    Pepsi says it's better with burgers in shot across Coke's bow

    A Memorial Day weekend blitz plays on the fact that none of the big three burger chains pour Pepsi products, though a significant chunk of surveyed consumers prefer the soda.

    By • May 26, 2021
  • Image attribution tooltip
    Courtesy of Barilla
    Image attribution tooltip

    Barilla pens rigatoni-themed 'Funkytown' parody for TikTok

    The brand's debut on the video-sharing platform follows other music-oriented digital activations, including a Spotify pasta timer playlist.

    By • May 25, 2021
  • Image attribution tooltip
    Courtesy of Afterpay
    Image attribution tooltip

    Afterpay leverages e-commerce success and Rebel Wilson in first global campaign

    The buy now, pay later brand that experienced a 112% jump in sales last year launched its first-ever U.S. TV spots, along with other multichannel creative.

    By Asa Hiken • May 25, 2021
  • Pepsi's "The Mess We Miss" ad spot retrieved by Marketing Dive on May 24, 2021
    Image attribution tooltip
    Courtesy of PepsiCo
    Image attribution tooltip

    Coke, Pepsi campaigns differ on reopening as anticipation grows for sunny summer

    The iconic beverage brands are tapping into an eagerness to return to normal, but depicting germ-spreading activities might be a step too far.

    By • May 25, 2021
  • Ryan Reynolds in a 2018 ad for Aviation Gin. The image was retrieved from its video on April 27, 2021.
    Image attribution tooltip

    Fair use

    Image attribution tooltip
    Deep Dive

    Celeb-backed agencies are ready for their close-ups

    Shaq, Ryan Reynolds, Tony Hawk and Dwayne Johnson are putting their star power behind marketing agencies that are more than just vanity projects.

    By Aaron Baar • May 24, 2021
  • Merrell steps up definition of hiking to match versatile shoe design
    Image attribution tooltip
    Courtesy of Merrell
    Image attribution tooltip
    Column

    Campaign Trail: Merrell expands definition of hiking in spots for new crossover shoe

    A tie-up with Dick's Sporting Goods aims to bring a sense of outdoor adventure to everyday places like city blocks and parks to appeal to younger consumers.

    By • May 21, 2021
  • Image for Planters' campaign and brand refresh, featuring a new Mr. Peanuts
    Image attribution tooltip
    Courtesy of Planters
    Image attribution tooltip

    Planters cleans up Mr. Peanut in brand refresh ahead of sale to Hormel

    New creative focuses on the nutritious benefits of peanuts and adheres to a yearlong campaign on rewarding acts of authenticity.

    By Asa Hiken • May 21, 2021
  • IKEA U.S. taps Pinterest for Home 'Renocations' Campaign
    Image attribution tooltip
    Courtesy of IKEA
    Image attribution tooltip

    Ikea evokes vacation-inspired home renovations with Pinterest quiz

    After answering three questions from a chatbot, shoppers will receive a personalized Pinterest board of design tips and product recommendations.

    By • May 20, 2021
  • Image attribution tooltip
    Courtesy of Truly Hard Seltzer
    Image attribution tooltip

    Truly Hard Seltzer's Dua Lipa campaign marks largest media spend to date

    Building on the Boston Beer brand's growth, the multichannel effort pairs tactics that became mainstays during the pandemic with ones like OOH that are set to return to prominence.

    By • May 20, 2021
  • Walmart Store Exterior at Night
    Image attribution tooltip
    Courtesy of Walmart
    Image attribution tooltip

    Walmart streamlines shopping with So Yummy cooking competition

    The "Unbox'd" cook-off series features influencers and shoppable recipes linked to the retailer's online grocery store.

    By Asa Hiken • May 19, 2021
  • Image attribution tooltip
    Retrieved from Haagen-Dazs on May 18, 2021
    Image attribution tooltip
    Q&A

    Häagen-Dazs' CMO details how a rebranding ties to the company's diversity goals

    Elizabell Marquez explains how the brand is reimagining luxury for a new generation with help from screenwriter, producer and actor Lena Waithe and WPP-backed creative agency Cartwright.

    By • May 19, 2021
  • Lyft "How to Human" ad campaign
    Image attribution tooltip
    Permission granted by Lyft
    Image attribution tooltip

    Lyft depicts reopening learning curve in 'How to Human' ads

    A new campaign shows riders en route to an overdue haircut, running late for an in-person meeting and fumbling for words when interacting with a driver for the first time in a while.

    By • May 19, 2021
  • Image attribution tooltip
    Courtesy of Venus/P&G Beauty
    Image attribution tooltip

    P&G's Gillette Venus seeks to normalize pubic hair with quirky tune

    To promote a new offering, P&G seeks to break down taboos, an approach also used by DTC brand Billie, which the company tried — and failed — to acquire.

    By • May 18, 2021
  • Image attribution tooltip
    Courtesy of Dunkin'
    Image attribution tooltip

    Dunkin' brings signature hues to home decor via DTC paint brand Backdrop

    Amid a home remodeling boom, the QSR is introducing its first paint collection with the help of a startup favored by millennials.

    By • May 18, 2021
  • Image attribution tooltip
    Retrieved from L'Oréal Professional on May 17, 2021
    Image attribution tooltip

    L'Oréal shifts from product to content marketing with pro-focused series

    To promote its professional line, the brand partnered with Publicis Luxe to launch an online series that focuses on the cultural impact of hairdressing.

    By • May 17, 2021
  • Coca-Cola's Open For Summer packaging retrieved by Marketing Dive on May 17, 2021
    Image attribution tooltip
    Permission granted by Coca-Cola
    Image attribution tooltip

    Coke's poetry-laden summer packaging evokes reopening

    "Open for Summer" designs center on occasions like baseball games and backyard barbecues that are starting to return with more widespread vaccine distribution.

    By • May 17, 2021
  • Image attribution tooltip
    Permission granted by FedEx Office
    Image attribution tooltip
    Sponsored by FedEx Office

    3 tips for printing your marketing materials easier, faster and without stress

    Ideas to get your printed materials out the door and in front of your customers.

    May 17, 2021
  • Image attribution tooltip
    Courtesy of Liquid Death
    Image attribution tooltip

    Liquid Death protects heads from zombies to promote Netflix's 'Army of the Dead'

    The canned water brand will sell the wearable "No Brainer" koozie via a late-night infomercial and out-of-home elements in the movie's Las Vegas setting.

    By • May 17, 2021
  • Image of Mtn Dew podcast promotion for "Dew Zone with Druski"
    Image attribution tooltip
    Permission granted by Blue Wire
    Image attribution tooltip

    Mtn Dew nets audio activation with basketball-themed podcast

    A new tie-up with comedian Druski will target young basketball fans and run through the NBA playoffs.

    By Asa Hiken • May 17, 2021
  • Image attribution tooltip
    Courtesy of PepsiCo
    Image attribution tooltip

    Mtn Dew energy drink debuts first campaign with LeBron James

    The NBA superstar is the new face of Mtn Dew Rise in his first work with a PepsiCo brand since switching from Coca-Cola in March.

    By • May 14, 2021
  • Bud Light touts soccer sponsorship with wearable Boxhead packaging
    Image attribution tooltip
    Courtesy of Bud Light
    Image attribution tooltip

    Bud Light touts soccer sponsorship with wearable Boxhead packaging

    A campaign built around packaging depicting faces of professional soccer players includes TV, digital, social, OOH and a collaboration with Amazon.

    By • May 14, 2021