Creative: Page 76
-
Courtesy of Red Wing Shoe Company
Red Wing flips Labor Day campaign into hiring effort for unemployed Americans
Burger King and New Balance have answered the footwear's company call to share job openings this holiday weekend.
By Robert Williams • Updated Sept. 3, 2020 -
Courtesy of Coors Light
Coors Light turns favorite video chat backgrounds into real vacations
Fans can upload a screenshot of themselves in their "ideal video chat background" for a chance to win a trip to that location.
By Chris Kelly • Sept. 1, 2020 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Neiman Marcus
Neiman Marcus replaces Fall Book with digital content campaign
Customers can shop through editorial stories about product inspiration, designer collections and the season's trends via the digital experience.
By Tatiana Walk-Morris • Aug. 31, 2020 -
Courtesy of Knix
Knix tells women to 'stop trashing their periods' in new OOH, digital ad
Calling attention to the 6 billion tampons that fill landfills every year, the DTC company customized a garbage truck and had it visit New York landmarks.
By Natalie Black (Koltun) • Aug. 31, 2020 -
Courtesy of Cossette
ColumnCampaign Trail: How McDonald's molds people's possessions into minimalist food ads
Static print and OOH visuals show a Big Mac and fries assembled from home goods, subtly telling Quebec residents' stories about the 270-year-old tradition of Moving Day.
By Natalie Black (Koltun) • Aug. 28, 2020 -
Retrieved from Kantar on August 28, 2020
Kantar: Back-to-school advertising drops 70% on national TV
Only six retailers are advertising this year, compared with 100 in 2019, and the creative's tone has changed to highlight personal safety and logistics.
By Robert Williams • Aug. 28, 2020 -
Courtesy of El Pollo Loco
How El Pollo Loco tripled digital sales in 2020 by modernizing its marketing
CEO Bernard Acoca explained how the restaurant brand revitalized its marketing after spending 98% of its media budget on TV and print just a few years ago.
By Chris Kelly • Aug. 27, 2020 -
Lunchables' back-to-school hotline teaches personal safety
A choose-your-own-adventure audio experience from the Oscar Mayer brand shares tips for washing hands, wearing face masks and social distancing.
By Robert Williams • Aug. 27, 2020 -
Courtesy of Olay
Olay extends STEM-focused mission in Women's Equality Day campaign
A new video and print ads feature four women who deliver messages about the industry's gender gap that are coded within scientific formulas.
By Natalie Black (Koltun) • Aug. 26, 2020 -
Courtesy of Lowe's
Lowe's hits the runway with fashion show streams, curated home decor
The New York Fashion Week tie-in suggests how new Lowe's CMO Marisa Thalberg might boost the brand's lifestyle positioning, a strategy she also applied during her Taco Bell tenure.
By Robert Williams • Aug. 26, 2020 -
Retrieved from Mother London on March 13, 2020
KFC drops 'Finger Lickin'' slogan around the globe as hygiene concerns persist
Deeming the 64-year-old catchphrase inappropriate during the pandemic, the brand is expanding a pause as part of its first global campaign.
By Peter Adams • Aug. 25, 2020 -
Permission granted by Pepsi
Pepsi delivers 'Tailgate in a Box' to football fans hankering for game day experience
In an effort catering to stir-crazed football fans, the brand paved a couple's front yard to resemble a parking lot decked out in New York Jets paraphernalia.
By Peter Adams • Aug. 24, 2020 -
Disney, Hilton, Southwest Airlines target travel planners on Pinterest
Brands have tended to promote trips that are mindful of health and safety recommendations during the pandemic rather than touting travel deals.
By Robert Williams • Aug. 24, 2020 -
Permission granted by Publicis Groupe
KitchenAid profiles women's struggles, triumphs in restaurant industry with Hulu documentary
Directed by an Oscar-winning filmmaker, "A Woman's Place" debuts ahead of Women's Equality Day and features no product shots of the Whirlpool brand.
By Peter Adams • Aug. 24, 2020 -
Permission granted by Rice Krispies Treats
Rice Krispies' personalized packaging looks to spread love as kids face uncertain school year
The Kellogg brand has expanded an old concept to recognize that most kids will experience additional anxieties related to the coronavirus pandemic.
By Dianna Christie • Aug. 21, 2020 -
Courtesy of Bumble Bee Seafoods
Bumble Bee Seafoods pushes consumers to rethink tuna in major refresh
The company has seen sales jump and a younger audience come to the category during the pandemic, spurring a big advertising push.
By Dianna Christie • Aug. 20, 2020 -
Courtesy of PeaTos
Upstart PeaTos escalates Frito-Lay rivalry amid pandemic snacking boom
Promoting itself as "junk food without the junk," the pea-based snack takes aim at competitors like Cheetos in a provocative effort titled "Hey Chester..."
By Dianna Christie • Aug. 20, 2020 -
Courtesy of Untuckit
Untuckit responds to skeptical tweets in ads designed to convert new customers
The good-natured approach to social-media criticism conveys that the brand takes feedback in stride and doesn't take itself too seriously.
By Graham Vyse • Aug. 19, 2020 -
Courtesy of Stella Artois
Stella Artois brings five-star hotel service to homebodies
Perks include doorside contactless check-in and experiences guided by celebrities, including personalized wakeup calls from Liev Schreiber.
By Dianna Christie • Aug. 19, 2020 -
Permission granted by Popeyes
Popeyes looks to end year early with Times Square countdown celebrating chicken sandwich
As the mega-popular menu item celebrates its one-year anniversary, the brand is hosting a mock New Year's Eve event in August.
By Dianna Christie • Aug. 19, 2020 -
Permission granted by Pepsi
Pepsi champions football fans stuck at home as sports marketing shifts focus
VP of Marketing Todd Kaplan dished on a new NFL platform that centers on how people are continuing to express their passion for the sport despite pandemic limitations.
By Peter Adams • Aug. 18, 2020 -
Retrieved from Corona on August 18, 2020
Corona taps Snoop Dogg for first campaign unifying family of brands
With "La Vida Más Fina," the beverage marketer steps back into the spotlight after facing backlash for its name's close resemblance to the novel coronavirus.
By Dianna Christie • Aug. 18, 2020 -
Accenture buys CreativeDrive to expand output of content for brands
CreativeDrive has a network of on-premise studios and proprietary tech to help marketers automate production — a service in high demand amid pandemic-related disruptions.
By Robert Williams • Aug. 17, 2020 -
Retrieved from Ferrara Candy Co. on August 17, 2020
Keebler brings the brand into the real world in far-reaching refresh
It features the cartoon realm of Ernie the Elf, shots of real families enjoying the treats together and a beta test of shoppable Hulu ads through a Walmart deal.
By Graham Vyse • Aug. 17, 2020 -
Good Humor enlists The RZA to address ice cream truck jingle's problematic past
Working with the legendary Wu-Tang Clan co-founder, the Unilever ice cream brand crafted a modern replacement for "Turkey in the Straw."
By Dianna Christie • Aug. 17, 2020
Previous
