Creative: Page 86

  • A promotional poster for the "Nacho Average Showdown" created by the National Restaurant Association Educational Foundation that was retrieved by Marketing Dive on May 12, 2020
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    Courtesy of National Restaurant Association Educational Foundation
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    Tostitos sponsors livestreamed nacho showdown between Guy Fieri, Bill Murray

    A star-studded Facebook Live event supporting restaurant workers also features brand partners like Uber Eats, Tito's vodka and Tyson Foods.

    By • May 12, 2020
  • Close up of a person typing on a laptop
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    SARINYAPINNGAM via Getty Images
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    52% of advertisers plan to increase spending this summer, survey finds

    Many advertisers are planning media just three months out as opposed to the typical six months as they await the economy's response to schools and businesses reopening.

    By Dianna Christie • May 12, 2020
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Chips Ahoy, Sour Patch Kids to host virtual prom
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    Courtesy of Mondelēz International
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    Chips Ahoy, Sour Patch Kids team up to host virtual prom

    To promote a new line of cookies, the Mondelēz brands are hosting a virtual event for high schoolers whose proms have been canceled during lockdown.

    By Dianna Christie • May 12, 2020
  • Restaurant in New York City during the coronavirus pandemic
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    The image by Anthony Quintano is licensed under CC BY 2.0
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    Deep Dive

    Why sustainability could be more crucial — and difficult — for brands in the COVID-19 era

    Calls for public good are on the rise amid the pandemic, which has dispelled myths around cost and created higher expectations for ethical practices.

    By • May 12, 2020
  • A screengrab from "Jackson the Superhero," part of the Hormel Food's film festival, which was retrieved by Marketing Dive on May 11, 2020
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    Courtesy of Hormel Foods Corporation
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    Hormel hosts virtual festival of 6 'hope-filled' films on YouTube

    A programming slate focused on people who beat incredible odds comes as established film festivals, including Cannes, are forced to reset their plans.

    By • May 11, 2020
  • Grey Goose hires bartenders for video mixology series
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    Retrieved from YouTube on May 11, 2020
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    Grey Goose hires bartenders for video mixology series

    "House Pour" gives a face to the many bar workers who are out of work due to coronavirus-related shutdowns.

    By Dianna Christie • May 11, 2020
  • Rothy's Statement Makers campaign
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    Retrieved from Rothy's on May 07, 2020
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    Column

    Campaign Trail: Rothy's weaves sustainability into luxury's evolving definition

    Creative from the DTC brand that upcycles plastic water bottles into shoes examines how luxury increasingly centers on consumers expressing their values through style choices.

    By • May 11, 2020
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    Peloton via YouTube
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    Peloton hits brakes on marketing as at-home fitness sells itself

    CFO Jill Woodworth said word-of-mouth will play a larger strategic role moving forward, and the departure of Peloton's head of global marketing signals larger changes could be afoot.

    By • Updated May 7, 2020
  • PepsiCo launches "Stronger Together" to support essential workers
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    Retrieved from PepsiCo on May 07, 2020
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    PepsiCo spotlights essential workers in new 'Stronger Together' platform

    Some workers from Southeastern states will be featured in 30-second ads on iHeartRadio's Elvis Duran and The Morning Show and The Breakfast Club.

    By Dianna Christie • May 7, 2020
  • A promotional still of Heinz' slow jigsaw puzzle for coronavirus lockdown retrieved by Marketing Dive on May 6, 2020
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    Courtesy of Kraft Heinz Canada
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    McDonald's, Heinz serve up puzzles to keep consumers occupied — or flustered — during lockdown

    Beyond keying into a major quarantine trend, Heinz's offering — made of 570 pieces in identical red — appears designed to drive people up a wall.

    By • May 6, 2020
  • Bud Light Seltzer kicks off summer with virtual concert series
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    Courtesy of Bud Light
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    Bud Light Seltzer kicks off summer with virtual concert series

    Weekly livestreams will benefit the American Red Cross and promote the brand's Open for Takeout tool that links users to order from local bars.

    By Dianna Christie • May 6, 2020
  • Visual art for Mucinex's #boringhero social media campaign that was retrieved for Mobile Marketer on May 5, 2020
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    Courtesy of Mucinex
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    Mucinex enlivens coronavirus PSA content with Instagram superhero art

    Visuals encourage consumers to continue boring at-home activities even as shelter-in-place orders lift to protect frontline workers and stave off a feared second wave of cases.

    By • May 5, 2020
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    Rawpixel via Unsplash
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    Deep Dive

    Are CMOs failing brands or are brands failing CMOs?

    A pandemic has made the role of the chief marketing officer even more complex, but the position has been under attack for years.

    By Cara Salpini • May 5, 2020
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    Christopher Doering
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    Anheuser-Busch wins appeal in corn syrup battle with Molson Coors

    The Seventh Circuit Court of Appeals wrote in its decision if the brewer does not like the "sneering tone" of the ad, it "can mock" its rival through its own advertisement.

    By Christopher Doering • May 5, 2020
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    Harold Wijnholds on Unsplash
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    Gen Z wants fun, exciting ads amid pandemic boredom, survey says

    Signs of "coronavirus fatigue" suggest marketers can change the tone of their ads to more traditional content that's still mindful of public health concerns.

    By • May 5, 2020
  • Jared hosts virtual weddings with #LoveCantWait TV, social campaign
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    Courtesy of Jared
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    Jared hosts virtual weddings with #LoveCantWait TV, social campaign

    A positive message of love in the face of a pandemic may appeal to couples looking for inspiring messages after canceling their in-person ceremonies.

    By Dianna Christie • May 5, 2020
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    Flickr user Mike Mozart
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    Popeyes recruits out-of-work musicians to re-record jingle for pandemic era

    A campaign initially targeting New Orleans residents is expanding nationwide and will compensate artists selected via social media submissions.

    By • May 4, 2020
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    CC0 Public Domain Free for commercial use No attribution required Pexels
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    Ads around COVID-19 work better within news media, study finds

    The type of programming in which ads from Amazon, Ford and Domino's appeared impacted the performance for their pandemic-related messaging.

    By Dianna Christie • May 4, 2020
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    Patrón Tequila Twitter
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    Patrón goes virtual for the 'Super Bowl of tequila'

    This year, the Bacardi-owned brand is enlisting bartenders and restaurants to help consumers celebrate Cinco de Mayo at home.

    By • May 4, 2020
  • Campbell Soup
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    Retrieved from Campbell Soup Co. on May 04, 2020
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    Campbell Soup inspires home cooks with new tie-in on Group Nine sites

    A partnership with the publisher of Popsugar and Thrillist, the New Pantry campaign includes custom content and Instagram Stories about how meals at home can bring people together.

    By Dianna Christie • May 4, 2020
  • Starbucks sustainable cups
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    Courtesy of Starbucks
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    Starbucks to rev up marketing as US stores gradually reopen

    Using a "monitor and adapt" strategy, the chain will spend within its 2020 advertising budget but squeeze those efforts into an accelerated schedule.

    By • May 1, 2020
  • Water brand Liquid Death turns haters' comments into album
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    Courtesy of Liquid Death
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    Liquid Death water riffs on haters' comments with metal album

    Available on Spotify today, original songs on the 10-track album include "Fire Your Marketing Guy" and "Get Slaughtered On Shark Tank."

    By Dianna Christie • May 1, 2020
  • A still of Taco Bell's limited-time At-Home meal kits unveiled for Cinco De Mayo on April 30, 2020
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    Courtesy of Taco Bell Corp.
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    Taco Bell, Chipotle adjust marketing around Cinco de Mayo amid coronavirus

    One is leaning into an influencer-led TikTok activation, while the other is translating its experiential expertise to an at-home environment.

    By • April 30, 2020
  • Avocados from Mexico launches campaign around at-home Cinco de Mayo
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    Courtesy of Avocados From Mexico
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    Avocados From Mexico campaign celebrates at-home Cinco de Mayo

    Homemade Cinco includes a digital site with interactive recipes and connects users to e-commerce grocery platform Chicory for easy ingredient pickup.

    By Dianna Christie • April 30, 2020
  • Coors Light is giving away free beer on social media
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    Retrieved from Molson Coors on April 29, 2020
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    Coors Light boosts morale with new ads, free beer in 'sucky times'

    A new campaign ties into an ongoing "Made to Chill" platform that's positioned the Molson Coors brand as refreshing to fans' spirits.

    By Dianna Christie • April 29, 2020