Creative: Page 86
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"Jackson Avenue at Federal Plaza, Stay Home City of Chicago Ad" by Raed Mansour is licensed under CC BY 2.0
Early lessons for marketers during the coronavirus pandemic
Amid the turmoil, a picture of how marketers can adapt during this crisis is coming into focus.
April 3, 2020 -
Retrieved from DoSomething.org on April 02, 2020
HSBC, DoSomething.org launch personal finance campaign starring 'Black-ish' actor
The push aims to encourage personal savings during Financial Literacy Month by enlisting social influencers and a contest.
By Dianna Christie • April 2, 2020 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
T-Mobile urges gratitude for 'helpers' on April Fools' Day
Brands are adjusting their approach to the annual occasion, with T-Mobile's #GiveThanksNotPranks campaign raising money for COVID-19 relief.
By Robert Williams • April 1, 2020 -
Gartner: 65% of CMOs are preparing for budget cuts
Executives must be agile and ready to operate on smaller budgets with a skeleton team, the research firm recommends.
By Dianna Christie • April 1, 2020 -
Lowe's supplies inspiration for DIY signs to thank healthcare workers
The campaign calls on consumers to share their gratitude through crafts and post photos online with the hashtag #BuildThanks.
By Dianna Christie • April 1, 2020 -
"No Toilet Paper in Walgreens" by Raed Mansour is licensed under CC BY 2.0
Consumers believe brands can lead coronavirus response, but demand practical solutions
Businesses that prioritize profits over the health and security of people during the pandemic risk damaging trust permanently, Edelman found.
By Peter Adams • March 31, 2020 -
Hasbro supports families staying indoors with new online resources
Bring Home the Fun website supplies useful ideas and relatable stories for parents seeking ways to keep kids occupied during coronavirus lockdowns.
By Dianna Christie • March 31, 2020 -
Courtesy of Trade Coffee Co.
DTC coffee brand Trade brews virtual meetup in new video ad
Promoting its subscription delivery service, the spot was directed and edited remotely via video conference.
By Dianna Christie • March 31, 2020 -
Opinion
Mitigating the damage of mega-event cancellations due to coronavirus
Despite lost time and nonrecoverable costs, marketers can alleviate major damage of cancellations through ample contingency planning and swift responses, writes Gartner's Jessica Ekholm.
By Jessica Ekholm • March 31, 2020 -
Courtesy of Chipotle
Chipotle turns Challenger Series into virtual gaming tournament
Half of the earnings for winners of the virtual gaming competition will be donated to COVID-19 relief efforts.
By Dianna Christie • March 30, 2020 -
Deep Dive
How will coronavirus pressures shape the agency in-housing debate?
The in-house model's focus on cost and efficiency may be appealing in a tough economy, but existing problems with the approach may be amplified.
By Peter Adams • March 30, 2020 -
John Hazard/Marketing Dive
ColumnComic Dive: Virtual Realities
As people practice social distancing, brands including Chipotle and Busch are finding unique ways to deliver experiences remotely.
By John Hazard • March 27, 2020 -
Forrester: Brands must build trust as coronavirus saps consumer sentiment
Consumers don't have the "emotional energy to engage with, spend with or recommend" brands, but marketers can work to offset that.
By Robert Williams • March 27, 2020 -
Courtesy of Nature's Bakery
Nature's Bakery launches 'Snack Sized Adventures' for idea-starved parents
The campaign comes as busy parents are juggling home offices and home schooling during coronavirus-related shutdowns.
By Dianna Christie • March 27, 2020 -
Courtesy of Bud Light
Bud Light deploys tracker to help people find spots open for takeout
The brand will divert media spending to raise awareness around the initiative supporting restaurant and bar workers affected by the pandemic.
By Peter Adams • March 26, 2020 -
Deep Dive
What coronavirus means for sports marketing
The Olympics have been postponed. Major leagues are suspending their seasons. How can brands pivot and still reach fans?
By Shane Schick • March 26, 2020 -
Coca-Cola pauses all marketing in Great Britain
While some brands opt to adjust their campaigns, the beverage giant is responding to the pandemic by halting Q2 marketing efforts in the region altogether.
By Dianna Christie • March 25, 2020 -
Courtesy of DPAA Global
'We Are the Countervirus' PSA launches on digital OOH, social media
The campaign from a trade group for outdoor advertising urges people to “spread" a positive message while expressing appreciation for those helping others during the pandemic.
By Robert Williams • March 25, 2020 -
Permission granted by Diageo
Diageo CMO Saller steps down after 20 years with spirits giant
Serving as marketing chief since 2013, she earned frequent industry accolades, particularly for her work around gender equality.
By Peter Adams • March 24, 2020 -
Courtesy of Nike
Nike runs with 'Play inside, play for the world' slogan amid COVID-19 pandemic
The sportswear brand is also offering its workout app for free as people are urged to remain isolated.
By Robert Williams • March 24, 2020 -
Marketers struggle with content strategy, tracking ROI, study says
Almost half of marketers rate their content as inconsistent, while only 7% say they consider it exceptional.
By Robert Williams • March 24, 2020 -
4As: 56% of consumers interested in brands' COVID-19 initiatives
As brands navigate these challenging times, the report points to several ways forward when it comes to finding the right messaging.
By Dianna Christie • March 24, 2020 -
Opinion
Staying human amid the pandemic
Corona is learning how consumer behavior is painfully fickle, especially when fear invades, writes agency CTP's Grant Pace. Its CEO's ability to put a more human face on his brand may help it come out healthier than ever.
By Grant Pace • March 24, 2020 -
Popeyes dishes out Netflix login details as fans self-isolate amid coronavirus
A "Fried Chicken N Chill" campaign will share the brand's username and password with 1,000 Twitter followers.
By Peter Adams • March 23, 2020 -
Ford, Guinness coronavirus-related ads score well with general population, study says
Overall, consumers are fine with ads addressing the current crisis and want messages of brands taking action, Ace Metrix found.
By Dianna Christie • March 23, 2020
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