Uber partners with Barclays on app-centric Visa card

The rewards card, aimed at heavy users of ride-sharing, is fully integrated into the Uber app. 

By Robert Williams • Oct. 26, 2017

YouTube TV goes live with World Series ad

Google incorporated live footage into a two-minute ad for YouTube TV that ran before the first pitch of game one.

By David Kirkpatrick • Oct. 26, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Amazon unlocks in-home delivery with 'Amazon Key'

Prime members in 37 cities will be able to give remote access to their homes for services and package delivery via an app and the company's latest device.

By Corinne Ruff • Oct. 25, 2017

Snapchat adds link sharing, more flexibility for Ghost Mode on iOS

Adding link sharing could transform the platform into a source of referral traffic to news and e-commerce sites.

By Robert Williams • Oct. 25, 2017

Facebook joins Visa program for secure transactions

The social media giant will use the Visa Token Service to speed up payments on its platforms.

By Robert Williams • Oct. 25, 2017

Google Home plays to kids' interests with voice-based games, more from Disney

The search giant's line of smart speakers aims to become more family-friendly with 50 new audio experiences. 

By Robert Williams • Oct. 25, 2017

Mastercard teams up with Saks to show the future of AR shopping

Two red-hot technologies — AR and eye-scanning for payment — were featured in a demonstration at fintech conference Money 20/20 this week.

By Dan O'Shea • Oct. 24, 2017

Report: Snap seeks programmatic ads for Snapchat shows

The messaging app is said to be struggling to fill ad space inside its video programming.

By Robert Williams • Oct. 24, 2017

Pay with Google streamlines Android mobile pay options

The feature brings together payment options in a single location, aiming to make transactions quicker and friction-free.

By Robert Williams • Oct. 24, 2017

Target unveils mobile pay in time for the holidays

The mass merchant is betting that its new private label lines will balance the margin hit from consumer goods price cuts.

By Daphne Howland • Oct. 24, 2017

Apple Pay expands relationships with Chipotle, McDonald's, Saks Fifth Ave. and more

The iPhone maker also said its Apple Pay Cash service for peer-to-peer payments is coming with the next iOS 11 update. 

By Robert Williams • Oct. 24, 2017

Google DoubleClick's new partnership with Rubicon Project could have industry ripple effect

The programmatic platform is the first to have private marketplace deals listed in Bid Manager, enabling marketers to buy known audiences at scale more efficiently.

By Peter Adams • Oct. 23, 2017

PayPal cashes in with Facebook Messenger integration

The mobile payments company also debuted its first chatbot to handle customer service requests.

By Robert Williams • Oct. 23, 2017

Report: Snap lays off 18, eyeing slower job growth for next year

While it's cutting jobs in recruiting and hardware development, the social media company continues to invest in original content to keep users engaged.

By Robert Williams • Oct. 23, 2017

Google, Apple seek a cut as publishers' subscription options expand

Digital platforms have started to make it easier to convert readers into subscribers, but that doesn't mean publishers will get to keep all the revenue. 

By Robert Williams • Oct. 23, 2017

Are big changes on tap for P&G's digital strategy?

Shaky earnings might lend weight to criticisms from activist investor Nelson Peltz around the CPG's failure to innovate, but a new CTO could also address those concerns.

By David Kirkpatrick , Peter Adams • Oct. 23, 2017

Twitter launches in-house shop #Fuel to help brands with video ads

The team will focus on content strategies, creative ideas and editing video specially designed for the social platform.

By Robert Williams • Oct. 20, 2017

Facebook tests rewarded ads for Messenger games

The social network is piloting a program for interstitial and rewarded video ads as well as in-app purchases.

By Robert Williams • Oct. 20, 2017

Macallan distills whisky into AR via immersive art gallery

The spirits brand uses Microsoft HoloLenses and an ARKit-based mobile app for a rich storytelling experience.

By David Kirkpatrick • Oct. 20, 2017

Study: VR ads aid same-day recall for 70% of users

Seventy-four percent of respondents said VR ad experiences are less intrusive than "normal" digital advertising.  

By David Kirkpatrick • Oct. 20, 2017

Google's DoubleClick introduces new tools to make TV advertising smarter

It's been selling dynamic ad insertions for live streaming and on-demand content, with a 4x increase in impressions for partner networks over the last two years.

By David Kirkpatrick • Oct. 20, 2017

Amazon upgrades Alexa's list-making skills

Users can now create customized shopping or to-do lists that can be synchronized with the app or any device.

By Robert Williams • Oct. 19, 2017

GE partners with Apple to make mobile apps for industrial settings

The companies will combine their know-how of technology for data analysis and augmented reality in the workplace.

By Robert Williams • Oct. 19, 2017

Asos' visual search drives 'great engagement'

Visual search gains another convert, as the U.K. fashion retailer reports strong engagement with the capability just two months after launch.

By Dan O'Shea • Oct. 19, 2017

Pinterest debuts self-service ad-buying tools for search

Stainmaster saw a 90% traffic boost from new customers and a lower cost-per-click.

By Robert Williams • Oct. 19, 2017