Ad Tech: Page 163
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Taylor Swift plans launch of social media app
"The Swift Life" will give fans exclusive content and social connections.
By Robert Williams • Oct. 12, 2017 -
Diane von Furstenberg tests AI-powered tool for converting mobile shoppers
Qubit's Aura works with a mobile website to change the products a user sees based on their behavior.
By Robert Williams • Oct. 12, 2017 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Amazon targets teen market with new app-based program
Teens, with their parents' oversight, can now shop at Amazon on their own as the company extends its reach into a younger demographic.
By Daphne Howland • Oct. 12, 2017 -
Shake Shack extends mobile strategy with new guest flow
The chain is testing a new store model designed with mobile ordering in mind.
By Erica Sweeney • Oct. 12, 2017 -
Study: Analytics, data management are martech's top ROI performers
Despite marketers facing some challenges with marketing technology, the report underscores the potential for driving ROI.
By David Kirkpatrick • Oct. 12, 2017 -
Publicis accelerates tech bid with new consumer targeting platform
Called "Spine," the initiative intends to help clients reach individual consumers with discrete ads they will appreciate rather than intrusive ones.
By David Kirkpatrick • Oct. 12, 2017 -
Deep Dive
Santander gets to the heart of reaching millennials with content hub
Prosper and Thrive, which offers practical information and looks similar to a media outlet, has driven 1 million site visits and 200,000 social engagements.
By Dianna Christe • Oct. 12, 2017 -
Chase's Warriors sponsorship underpins Chase Pay growth
The bank will be able to collect customer data and offer loyalty rewards to basketball fans through its mobile payment platform.
By Robert Williams • Oct. 11, 2017 -
P&G shareholders vote against Peltz
The activist investor had sought a board seat and outlined a plan for the CPG giant that included increasing its digital marketing spend.
By David Kirkpatrick • Oct. 11, 2017 -
Haven Life debuts AI-powered features to streamline life insurance purchases
The tech startup hopes to differentiate itself by addressing some of the traditional pain points in the buying process.
By Erica Sweeney • Oct. 11, 2017 -
Opinion
Are you ready to market on voice-controlled devices?
The emerging tech presents powerful tools that brands can adopt to remain top-of-mind among consumers, but it doesn't come without challenges, writes Wpromote CEO Mike Mothner.
By Mike Mothner • Oct. 11, 2017 -
Opinion
How marketing strategies are changing to accommodate transition to the cloud
Tech advancements necessitate different go-to-market approaches in everything from product and pricing to sales channels and marketing strategy, writes author Dan Blacharski.
By Dan Blacharski • Oct. 11, 2017 -
Snapchat debuts Context Cards to bolster local discovery
The feature, which has launch partners like Uber and TripAdvisor, adds a dimension to Snapchat marketing beyond ads, geofilters and sponsored lenses.
By Robert Williams • Oct. 11, 2017 -
Steve Aoki debuts Skype chatbot for on-the-bus tour experience
The bot lets fans access exclusive videos and branded emojis as well as solve riddles to guess the DJ's location.
By Robert Williams • Oct. 10, 2017 -
Render Media taps Barometric's new tool to tackle invalid traffic
Clean Score allows publishers to better monitor for fraudulent clicks and other impressions that may artificially inflate their numbers.
By David Kirkpatrick , Natalie Black (Koltun) • Oct. 10, 2017 -
Report: Amazon meets with advertising insiders for more direct strike at YouTube
The e-commerce giant reportedly wants to develop ad programs that are more brand-friendly than what YouTube offers.
By David Kirkpatrick • Oct. 10, 2017 -
Report: Financial Times uncovers ad tech firms' failure to fight fraud
At least six major providers, including Verizon's Oath and AppNexus, were tricked by the practice of domain spoofing, an internal investigation found.
By David Kirkpatrick • Oct. 10, 2017 -
Walmart unveils new 'Mobile Express' returns
In some cases, customers don't even have to return an item to get a refund, the retail giant said.
By Daphne Howland • Oct. 9, 2017 -
Snap Maps drives 40% growth in Stories messages
With more than one-third of users engaging with Snapchat's augmented reality technology, this puts the platform ahead of both Apple and Facebook in AR use.
By Robert Williams • Oct. 9, 2017 -
Russian political ads also ran on Instagram, YouTube, Gmail
Two separate reports suggest ads bought by Russian operatives trying to influence the U.S. presidential election last year were more widely distributed than previously thought.
By David Kirkpatrick • Oct. 9, 2017 -
Deep Dive
Why Lowe's uses comic books to guide innovation
Kyle Nel, executive director of Lowe's Innovation Labs, opens about how the company experiments with new technology.
By Corinne Ruff • Oct. 6, 2017 -
Estée Lauder and L'Oréal get aesthe-tech with AI, AR
The brands are among beauty companies looking to capitalize on modern tech capabilities.
By Alex Hickey • Oct. 6, 2017 -
Mastercard pairs with WeWork on shared workspace IoT tech
The idea is to make access to facilities, equipment and supplies more personalized and seamless via mobile pay and pay-as-you-go features.
By Robert Williams • Oct. 6, 2017 -
Google pays publishers to make shareable content on Stamp
The search giant is testing a platform like Snapchat's Discover and Instagram's Stories.
By Robert Williams • Oct. 6, 2017 -
Mattel scraps kid-centered AI device amid privacy concerns
The toymaker faced withering criticism from parents and advocacy groups that said the device would snoop on kids and collect data for ad targeting.
By Robert Williams • Oct. 6, 2017
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