Ad Tech: Page 163
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Mastercard pairs with WeWork on shared workspace IoT tech
The idea is to make access to facilities, equipment and supplies more personalized and seamless via mobile pay and pay-as-you-go features.
By Robert Williams • Oct. 6, 2017 -
Google pays publishers to make shareable content on Stamp
The search giant is testing a platform like Snapchat's Discover and Instagram's Stories.
By Robert Williams • Oct. 6, 2017 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Mattel scraps kid-centered AI device amid privacy concerns
The toymaker faced withering criticism from parents and advocacy groups that said the device would snoop on kids and collect data for ad targeting.
By Robert Williams • Oct. 6, 2017 -
P&G's Pritchard says digital ad transformation is 'two-thirds complete'
After shaking up the online ad industry in January with some tough ultimatums, the exec says MRC accreditation remains the key hurdle.
By David Kirkpatrick • Oct. 6, 2017 -
EMarketer lowers Facebook Messenger growth forecast as Snapchat, Instagram gain
Overall, app usage continues to grow as it becomes concentrated among fewer apps.
By Robert Williams • Oct. 5, 2017 -
KLM's 'Flight Upgrader' app offers VR glimpse of travel
The Dutch airline lets viewers pretend to fly the airline while using a smartphone with a VR headset.
By Robert Williams • Oct. 5, 2017 -
1-800-Flowers debuts Google Assistant ordering
Consumers can now select and place orders for flowers and gifts with their voice on some Android and iPhone models.
By Robert Williams • Oct. 5, 2017 -
Opinion
4 major legal issues facing online and traditional retailers
The past decade has seen a dramatic shift in the way retailers engage with consumers, introducing new legal issues along the way, write Joseph Lewczak and Louis DiLorenzo.
By Joseph Lewczak and Louis DiLorenzo • Oct. 5, 2017 -
Google converges AI, hardware and software with second-generation products
Intended to be "radically helpful," a new suite of offerings includes a laptop and the latest iterations of Pixel and Home devices as competition with Amazon and Apple ramps up.
By Peter Adams • Oct. 4, 2017 -
Snapchat targets startups with discounts on ad space
The goal is to convert new companies into long-term clients that will continue to spend marketing dollars on the platform as they become more established.
By Robert Williams • Oct. 4, 2017 -
Anthropologie brings furniture customization to AR
The apparel and home goods retailer aims to please custom furniture shoppers with a new 3-D image library and an augmented reality feature.
By Dan O'Shea • Oct. 4, 2017 -
Flonase gets NFC-enabled 'smart' shelves in Canadian retailers
Consumers can tap a special chip on the shelves with their smartphone to access product details.
By Robert Williams • Oct. 4, 2017 -
Study: Use of multichannel attribution expands to 60% of marketers
Combining offline and online customer activity is growing as marketers look to better understand how different channels contribute to conversions.
By David Kirkpatrick • Oct. 4, 2017 -
Apple News lets publishers test ads served by Google's DoubleClick
The news comes amid reports of inadequate experiences with Apple's own ad-serving tech.
By Robert Williams • Oct. 3, 2017 -
EMarketer cuts forecast for global Snapchat revenue by 14%
The downward revisions are a direct result of lower estimates for the app's user growth, the researcher said.
By Robert Williams • Oct. 3, 2017 -
Deep Dive
7 critical lessons for marketers from Advertising Week
There was a lot of hand-wringing at Advertising Week and MMA's SM2 Innovation Summit as attendees discussed a number of concerns that have plagued marketing this year.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 3, 2017 -
Microsoft rolls out chatbot extension on Bing, shuts down Groove Music
Though it might be a bit late to the chatbot game, the tech company appears to be expanding its capabilities within the search market.
By David Kirkpatrick • Oct. 3, 2017 -
Study: Limit win-back email campaigns to 3 sends
Email campaigns targeting inactive database names have an average open rate of 32.09%, according to research from Klaviyo.
By David Kirkpatrick • Oct. 3, 2017 -
How Walmart is simplifying building cross-platform apps
The retailer recently debuted Electrode Native, a tool for streamlining mobile development that leverages Facebook's open source React Native.
By Robert Williams • Oct. 2, 2017 -
New Michael Jackson release includes global AR experience
Billboards and posters in major cities around the world will launch the experience via the Shazam app.
By David Kirkpatrick • Oct. 2, 2017 -
Opinion
Why marketers should tune into YouTube's in-app sharing feature
Though met with little fanfare, the new offering could hold a wealth of user data, writes Josh Niederriter, head of programmatic at Fetch.
By Josh Niederriter • Oct. 2, 2017 -
Opinion
Intersecting the what and why of consumer behavior to strengthen insight
Pairing digital tracking with better surveys enables marketers to get smarter about building accurate consumer profiles, writes Toluna's SVP of Digital Products Phil Ahad.
By Phil Ahad • Oct. 2, 2017 -
Study: Mobile to capture 80% of search budgets by 2021
Advertiser spending will continue its shift to mobile as more consumers use smartphones for internet search.
By Robert Williams • Sept. 29, 2017 -
Forrester debuts Tap app to let consumers share opinions with brands
The research firm's new mobile offering gives marketers real-time responses from their customers.
By Robert Williams • Sept. 29, 2017 -
McDonald's picks IPG's Huge for digital design, UX
After a review, the Interpublic Group agency beat Accenture Interactive's Fjord for the business.
By David Kirkpatrick • Sept. 29, 2017
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