Apple CEO, declaring AR 'mainstream,' positions company as market leader

Discussing another blockbuster quarter of earnings, the exec of the world's most valuable company said augmented reality is going to "change the way we use technology forever."

By Robert Williams • Nov. 3, 2017

Snapchat opens pixel tracking to measure cross-platform ads

For Fabletics' parent company, the tool cut ads' cost-per-purchase by 40% to 60%.

By Robert Williams • Nov. 2, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Debenhams doubles speed of mobile site with progressive web app

The U.K. retailer re-built its mobile website on Mobify's shopping platform with some impressive results.

By Robert Williams • Nov. 2, 2017

Report: Apple's cookie blocker negatively impacted Criteo's Q3 revenue by less than $1M

The full impact could be significantly larger going forward as the feature was rolled out toward the end of the quarter. 

By David Kirkpatrick , Chantal Tode • Nov. 2, 2017

Amazon turns to Apple for AR shopping app

The e-commerce company's new tool pushes the envelope by giving consumers more than just furniture for their virtual viewing pleasure.

By Dan O'Shea • Nov. 2, 2017

KFC names new US CMO

Andrea Zahumensky, who spent 20 years with Procter & Gamble, will take over the C-suite spot starting Dec. 4.

By David Kirkpatrick • Nov. 2, 2017

Study: Mobile platforms to reap half of digital ticket sales by 2018

Mobile and wearable ticket purchases for transportation and events will surpass 14 billion next year, Juniper Research said.

By Robert Williams • Nov. 1, 2017

Google Firebase adds AI tech, crash analysis for mobile developers

The company updated many tools that build on the service's core features.

By Robert Williams • Nov. 1, 2017

4 ways to avoid the fat-finger attribution problem

With all the buzz about ad fraud, one might think every false click was the result of a sinister bot. The reality, according to GlassView's Lexi Golden, is that fat fingers are often the culprit.

By Lexi Golden • Nov. 1, 2017

Adblock Plus outsmarts Facebook ... again

A new cat-and-mouse game between the social media giant and the software firm shows the latter has successfully filtered ads out of News Feed and Watch since September.

By David Kirkpatrick • Nov. 1, 2017

Study: Twitter can deliver 40% higher ROI than other media

The social app's promoted video format also helps to drive sales, according to Data2Decisions.

By Robert Williams • Oct. 31, 2017

Colgate partners with Magnusmode on autism app

The toothpaste brand created how-to "decks" for the MagnusCards app to help people with cognitive special needs manage daily routines.

By Robert Williams • Oct. 31, 2017

Mastercard, MLB deliver in-stadium World Series message via AR

Live sporting events would seem to be a good opportunity to take advantage of the technology's ability to entertain.

By David Kirkpatrick • Oct. 31, 2017

'Off the charts' demand for iPhone X leads to monthlong backlog

The surge in pre-orders of the 10th anniversary device is likely reassuring to investors who worried that Apple's highly anticipated smartphone wouldn't do much to increase sales.

By Robert Williams • Oct. 30, 2017

Amazon updates Appstore with greater focus on Coins

The e-commerce giant hopes consumers' use of virtual currency instead of dollars may take the sting out of spending cash on apps and in-app purchases.

By Robert Williams • Oct. 30, 2017

How USA Today leverages iOS 11 to boost mobile engagement

After evaluating the operating system's new features, USA Today decided to focus on drag and drop because of its potential to improve the consumer experience.

By Robert Williams • Oct. 30, 2017

YouTube changes monetization policy in bid to appease frustrated creators

Google's video platform is looking to cut the number of videos being misclassified as ineligible for paid ads.

By Robert Williams • Oct. 30, 2017

Walmart's e-commerce CEO says voice assistants are gateway to tech-enhanced shopping

Consumers appear to be more than willing to give VR and voice assistants a spin, Marc Lore said, signaling that their high price tags could be worth it.

By David Kirkpatrick • Oct. 30, 2017

Big tech companies added $181B in market value last week

On Friday, stock value took off for Apple, Alphabet, Microsoft, Amazon and Facebook as the influence of these tech giants continues to expand.

By David Kirkpatrick • Oct. 30, 2017

IDC: Mobility spending will grow to $1.72 trillion by 2021

Banking and professional services will spend the most on mobility-related products during the forecast period. 

By Robert Williams • Oct. 27, 2017

Rotten Tomatoes debuts weekly show on Facebook Watch

"Rotten Tomatoes See It/Skip It" gives viewers a chance to share their opinions on pop culture.

By Robert Williams • Oct. 27, 2017

EMarketer: Amazon to hit $1.65B in ad revenue this year

That pace would make it the fifth-largest digital ad platform by revenue in the U.S., ahead of Twitter and Snapchat. 

By David Kirkpatrick • Oct. 27, 2017

EBay goes live with image search capabilities

Consumers can now search for 1.1 billion listings via image, as the visual technology becomes more popular.

By Dan O'Shea • Oct. 27, 2017

Study: Google's advantage strengthens in AI-powered smartphone market

More than 80% of smartphones priced at $100 or more will have an on-board assistant by 2020, mainly driven by Google Assistant.

By Robert Williams • Oct. 26, 2017

Amazon adds paid subscriptions to Alexa skill inventory

The update will give third-party developers a way to monetize skills for the voice-activated assistant.

By Robert Williams • Oct. 26, 2017