Ad Tech: Page 162
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Opinion
Intersecting the what and why of consumer behavior to strengthen insight
Pairing digital tracking with better surveys enables marketers to get smarter about building accurate consumer profiles, writes Toluna's SVP of Digital Products Phil Ahad.
By Phil Ahad • Oct. 2, 2017 -
Study: Mobile to capture 80% of search budgets by 2021
Advertiser spending will continue its shift to mobile as more consumers use smartphones for internet search.
By Robert Williams • Sept. 29, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Forrester debuts Tap app to let consumers share opinions with brands
The research firm's new mobile offering gives marketers real-time responses from their customers.
By Robert Williams • Sept. 29, 2017 -
McDonald's picks IPG's Huge for digital design, UX
After a review, the Interpublic Group agency beat Accenture Interactive's Fjord for the business.
By David Kirkpatrick • Sept. 29, 2017 -
Uber sued by ad tech firm, adding to legal woes
The filing comes a little over a week after the ride-hailing company sued Dentsu's Fetch agency, alleging fraud and breach of contract.
By David Kirkpatrick • Sept. 29, 2017 -
Disney and Garmin gamify exercise with Vívofit Jr. 2 wearable for kids
Many brands are leveraging this type of tech to bridge digital and offline worlds and boost mobile app engagement.
By Robert Williams • Sept. 28, 2017 -
Ford and Lyft team up for self-driving technology
The deal comes amid a tangled web of alliances among carmakers, ride-hailing startups and tech companies.
By Robert Williams • Sept. 28, 2017 -
Amazon unveils flurry of new hardware, BMW deal
At an event at its Seattle headquarters, the company announced Alexa is coming to BMW and select Mini vehicles starting next year.
By David Kirkpatrick , Peter Adams • Sept. 28, 2017 -
Time Inc. renames video streaming channel as PeopleTV
The news arrives as the company plans to spend more money on original content that’s produced in-house or with outside partners.
By Robert Williams • Sept. 27, 2017 -
Twitter tests doubling length of tweets to 280 characters
The social network wants to give users more room to express themselves, but does that damage its identity?
By Robert Williams • Sept. 27, 2017 -
Facebook unveils 'messages objective' for ad campaigns
At Advertising Week, the social media behemoth said marketers can now easily link Facebook ads to Messenger in Ads Manager.
By Natalie Black (Koltun) • Sept. 27, 2017 -
Deep Dive
Chipotle shifts from mobile acquisition to engagement as CRM push brews
The chain said it is beefing up insights with wallet offers at the MMA SM2 Innovation Summit this week.
By Chantal Tode • Sept. 27, 2017 -
AMC Entertainment ramps up VR push with in-theater experiences
The chain partnered with Dreamscape Immersive to bring the technology to theater locations as soon as next year.
By David Kirkpatrick • Sept. 27, 2017 -
Study: Websites with fast-loading AMP format get better search rankings
Publishers that enable Google's Accelerated Mobile Pages are more likely to be seen, even on desktop.
By Robert Williams • Sept. 27, 2017 -
Retrieved from Target on September 25, 2017
Pinterest partners with Target on visual search for products
Image and voice together may make up 50% of all searches by 2020, signaling a potential big tech opportunity for the retailer.
By Robert Williams • Sept. 26, 2017 -
Express enlists Slyce for coupon promotion on Snapchat
Snapchat added Slyce to its ‘Creative Partner’ program to help brands with coupon promotions.
By Robert Williams • Sept. 25, 2017 -
ModiFace adds 3-D hair color simulation to AR app
The mobile tool uses neural network technology and machine learning in iOS 11 to provide a realistic depiction of hair coloring.
By Robert Williams • Sept. 25, 2017 -
Chatbots that mind their manners show better engagement
Chatbots also need to know when to shut up to avoid losing users.
By Robert Williams • Sept. 25, 2017 -
Deep Dive
How DSW tied up mobile engagement with choose-your-own-ending ads
The shoe retailer's recent push into mobile-rich media ads includes a 'what would you do?' storyline and a tiltable lookbook.
By Shane Schick • Sept. 25, 2017 -
Deep Dive
Agencies hit back at consultancies, offering strategic services upstream
As management consultancies vie for big brands, agencies are beefing up their business acumen to stay in the game.
By Dianna Christe • Sept. 25, 2017 -
American Airlines deploys London taxis to deliver real-time mobile ads
Classic black cabs equipped with geofencing tech are raising awareness for the airline's 16 daily flights from London to New York.
By Natalie Black (Koltun) • Sept. 22, 2017 -
Tencent lures US advertisers with more direct route to Chinese consumers
The company has a new suite of advertising products to help American brands reach its nearly 1 billion monthly users.
By Robert Williams • Sept. 22, 2017 -
Barbadillo boosts engagement rate 4x with NFC-connected bottles
SpeedTap tags let consumers interact with "smart bottles" by tapping them with their smartphones.
By Robert Williams • Sept. 22, 2017 -
Report: Snap's hardware lab cuts marketing jobs after leadership change
The lab that makes the Spectacles video-camera glasses named Mark Randall as its new head.
By Robert Williams • Sept. 22, 2017 -
Facebook Messenger's digital assistant now suggests GIFs, movie times
AI-enabled M partnered with Fandango to serve up screening information and theater details without users needing to leave the app.
By Robert Williams • Sept. 22, 2017
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