Forrester: AI will start to replace email as chatbots, chat gain

The news isn't necessarily good, as satisfaction levels are expected to decline when companies push customers toward chatbots. 

By David Kirkpatrick • Nov. 10, 2017

Harry Potter casts a spell with AR game from maker of Pokemon Go

Smartphone users will be able to find and fight virtual beasts in the location-based game due out next year. 

By Robert Williams • Nov. 9, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Walmart set to overtake Apple in mobile payments

The fact that the retailer's payment platform works with both iOS and Android phones likely helped to boost adoption.

By Robert Williams • Nov. 9, 2017

Visa debuts payment-ready wearables for Winter Olympics

The company is putting NFC chips in gloves, pins and stickers ahead of the games in PyeongChang next year.

By Robert Williams • Nov. 9, 2017

Pandora debuts ad-targeting tool for connected-home devices

Beverage brand Nestlé Waters is testing the feature for ways to serve up more relevant, context-rich ads.

By David Kirkpatrick • Nov. 9, 2017

Nearly 60% of marketers say chatbots aren't a priority

Despite enthusiasm for chatbots, many don't have confidence in the current messaging platforms.

By Cara Salpini • Nov. 8, 2017

Waze partners with Homesnap on geotargeted real estate listings

Agents and brokers can reach prospective homebuyers as they search online or drive near properties for sale.

By Robert Williams • Nov. 8, 2017

Blippar tests AR app to help users navigate cities

High-tech maps will overlay street names, buildings and local sites for the surrounding area on a user's smartphone screen.

By Robert Williams • Nov. 8, 2017

Instagram will warn influencers when they don't disclose sponsors

The photo-sharing app is also expanding access to a tool that lets content creators tag their posts with "Paid Partnership" notices.

By Robert Williams • Nov. 8, 2017

Facebook offers refunds following mobile video measurement error

The social network's mobile site and Instant Articles in its Android app played video ads while out of view.

By Robert Williams • Nov. 8, 2017

NBA gives fans court-side view with VR content deal

The partnership with Intel and Turner Sports will debut with the 2018 NBA All-Star Game. 

By David Kirkpatrick , Peter Adams • Nov. 8, 2017

Facebook Messenger lands on brands' sites in beta test

KLM and Air France are among the first brands to interact with customers on their own websites and on Messenger via the customer chat plug-in.

By Robert Williams • Nov. 7, 2017

Chipotle unwraps app with mobile pay, easy re-order and coupon offers

The burrito chain seeks to boost customer loyalty with a stronger push toward mobile tech.

By Robert Williams • Nov. 7, 2017

Separating programmatic native fact from fiction

Early concerns that programmatic drives down the value of branded content campaigns have evaporated as ad tech has evolved, writes Francis Turner, U.S. GM and chief revenue officer at Adyoulike. 

By Francis Turner • Nov. 7, 2017

PeopleTV expands live video programming on Twitter

Streams will be available at @PeopleTV globally on the platform starting Nov. 20.

By Robert Williams • Nov. 7, 2017

Forrester: Chief growth officers will replace CMOs

The research firm predicts marketing chiefs next year will need to figure out how to leverage digital assistants and do more with flat or smaller budgets. 

By David Kirkpatrick • Nov. 7, 2017

Bud Light drives 20% completion rates for branded in-stream video

The brewer is leveraging artificial intelligence and machine learning technology for an engagement boost on relevant, brand-safe publisher sites.

By David Kirkpatrick , Peter Adams • Nov. 7, 2017

Facebook's food videos show declining viewership

Engagement with "hands-in-pans" content appears to be nearing saturation.

By Robert Williams • Nov. 6, 2017

IDC: Smartphone sales jump 2.7% in Q3

Samsung grew its lead in the global mobile device market with 83.3 million units shipped, up 9.5% from Q3 last year.

By Robert Williams • Nov. 6, 2017

Best Buy taps Amazon's Alexa for voice ordering

The partnership is in contrast to Walmart, Target, The Home Depot and Best Buy in Canada, which have chosen Google for voice-assisted shopping.

By Daphne Howland • Nov. 6, 2017

Wells Fargo starts Greenhouse, a mobile-first bank brand

Greenhouse will start as a pilot program in early 2018 with a planned rollout for the iPhone later in the year.

By Robert Williams • Nov. 6, 2017

Report: Snap ramps up ad tech with Metamarkets acquisition

Sources told TechCrunch the Snapchat owner bought the programmatic ad platform for under $100 million to beef up its in-house ad team.

By David Kirkpatrick • Nov. 6, 2017

Report: Facebook readies tests of P2P payments, breaking news tag

Allowing for "red envelope" payments in the main app would give users greater flexibility when buying items from the social network's new Marketplace section.

By Robert Williams • Nov. 6, 2017

Report: Facebook seeks ad agency to burnish image

Once considered an innovative newcomer, the social media giant has been dinged by a series of recent issues around privacy and influence. 

By David Kirkpatrick , Chantal Tode • Nov. 6, 2017

Alexa snags Oprah for 'favorite things' shopping experience

Shoppers can now browse and buy the celebrity's annual holiday product list directly through Amazon's voice-based assistant.

By Robert Williams • Nov. 3, 2017