Vox launches Explainer Studio as demand for branded content grows

Spotify, NFL Fantasy Football and Ben & Jerry's have already signed on for videos featuring straightforward explanations of a variety of topics. 

By David Kirkpatrick • Oct. 16, 2017

How Excedrin's standalone VR experience evolved into a viral video

After delivering a sales boost, the brand's virtual reality simulation of getting a migraine is finding new life on mobile.

By Chantal Tode • Oct. 16, 2017

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Facebook's Oculus pumps extra marketing behind second-wave VR push

Working with a new agency, the tech division has launched its first global advertising campaign to promote more affordable hardware offerings. 

By David Kirkpatrick , Peter Adams • Oct. 16, 2017

Facebook super-sizes food ordering feature

First tested in May, an Order Food button is officially rolling out to all U.S. users with launch partners like GrubHub, ChowNow, DoorDash and EatStreet.

By Natalie Black (Koltun) • Oct. 13, 2017

Jeep Cherokee Latitude purchase comes with free Amazon Echo Dot

Buyers will also recieve free three-month subscriptions to the Amazon Music Unlimited Family Plan and Audible.

By Robert Williams • Oct. 13, 2017

Airbnb-branded building in development near Walt Disney World

Tenants will have access to a mobile app integrated with Airbnb to help manage guest stays remotely.

By Robert Williams • Oct. 13, 2017

Target expands Google partnership with Express delivery and Voice

The retailer follows Walmart to Google as merchants scramble to make up ground in the race against Amazon's voice-assisted shopping. 

By Dan O'Shea • Oct. 12, 2017

Taylor Swift plans launch of social media app

"The Swift Life" will give fans exclusive content and social connections.

By Robert Williams • Oct. 12, 2017

Diane von Furstenberg tests AI-powered tool for converting mobile shoppers

Qubit's Aura works with a mobile website to change the products a user sees based on their behavior.

By Robert Williams • Oct. 12, 2017

Amazon targets teen market with new app-based program

Teens, with their parents' oversight, can now shop at Amazon on their own as the company extends its reach into a younger demographic.

By Daphne Howland • Oct. 12, 2017

Shake Shack extends mobile strategy with new guest flow

The chain is testing a new store model designed with mobile ordering in mind. 

By Erica Sweeney • Oct. 12, 2017

Study: Analytics, data management are martech's top ROI performers

Despite marketers facing some challenges with marketing technology, the report underscores the potential for driving ROI. 

By David Kirkpatrick • Oct. 12, 2017

Publicis accelerates tech bid with new consumer targeting platform

Called "Spine," the initiative intends to help clients reach individual consumers with discrete ads they will appreciate rather than intrusive ones.

By David Kirkpatrick • Oct. 12, 2017

Santander gets to the heart of reaching millennials with content hub

Prosper and Thrive, which offers practical information and looks similar to a media outlet, has driven 1 million site visits and 200,000 social engagements.

By Dianna Christe • Oct. 12, 2017

Chase's Warriors sponsorship underpins Chase Pay growth

The bank will be able to collect customer data and offer loyalty rewards to basketball fans through its mobile payment platform.

By Robert Williams • Oct. 11, 2017

P&G shareholders vote against Peltz

The activist investor had sought a board seat and outlined a plan for the CPG giant that included increasing its digital marketing spend.

By David Kirkpatrick • Oct. 11, 2017

Haven Life debuts AI-powered features to streamline life insurance purchases

The tech startup hopes to differentiate itself by addressing some of the traditional pain points in the buying process. 

By Erica Sweeney • Oct. 11, 2017

Are you ready to market on voice-controlled devices?

The emerging tech presents powerful tools that brands can adopt to remain top-of-mind among consumers, but it doesn't come without challenges, writes Wpromote CEO Mike Mothner.

By Mike Mothner • Oct. 11, 2017

How marketing strategies are changing to accommodate transition to the cloud

Tech advancements necessitate different go-to-market approaches in everything from product and pricing to sales channels and marketing strategy, writes author Dan Blacharski.

By Dan Blacharski • Oct. 11, 2017

Snapchat debuts Context Cards to bolster local discovery

The feature, which has launch partners like Uber and TripAdvisor, adds a dimension to Snapchat marketing beyond ads, geofilters and sponsored lenses.

By Robert Williams • Oct. 11, 2017

Steve Aoki debuts Skype chatbot for on-the-bus tour experience

The bot lets fans access exclusive videos and branded emojis as well as solve riddles to guess the DJ's location. 

By Robert Williams • Oct. 10, 2017

Render Media taps Barometric's new tool to tackle invalid traffic

Clean Score allows publishers to better monitor for fraudulent clicks and other impressions that may artificially inflate their numbers. 

By David Kirkpatrick , Natalie Black (Koltun) • Oct. 10, 2017

Report: Amazon meets with advertising insiders for more direct strike at YouTube

The e-commerce giant reportedly wants to develop ad programs that are more brand-friendly than what YouTube offers. 

By David Kirkpatrick • Oct. 10, 2017

Report: Financial Times uncovers ad tech firms' failure to fight fraud

At least six major providers, including Verizon's Oath and AppNexus, were tricked by the practice of domain spoofing, an internal investigation found. 

By David Kirkpatrick • Oct. 10, 2017

Walmart unveils new 'Mobile Express' returns

In some cases, customers don't even have to return an item to get a refund, the retail giant said.

By Daphne Howland • Oct. 9, 2017