Asics taps AI to enhance personalization on mobile website

The sportswear giant enlisted Qubit's Aura platform, which aims to provide an app-like experience. 

By Robert Williams • Nov. 16, 2017

Square's Cash app tests support for buying and selling bitcoin

The payment processor is letting a small number of users buy the cryptocurrency.

By Robert Williams • Nov. 16, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Lionsgate's 'Wonder' helps digital media users be kinder

A Chrome extension replaces hurtful comments with kind messages while a Messenger chatbot shares a series of questions.

By David Kirkpatrick • Nov. 16, 2017

Disney Pixar immerses viewers in world of 'Coco' via VR

An interactive experience lets users play with up to three other people, modeling traditional Dia de los Muertos clothing and decorating virtual calaca skeleton heads.

By David Kirkpatrick • Nov. 16, 2017

Mountain Dew's 360-degree video teaser drives 63% completion rate

The effort demonstrates how marketers can use accessible immersive technology to pique interest for more complex VR experiences.

By David Kirkpatrick • Nov. 15, 2017

Snapchat updates filter ads to target people

Quaker Oats is one of the first brands to use the upgraded tools to target photo filter campaigns based on personal characteristics, not just location.

By Robert Williams • Nov. 15, 2017

Pinterest sharpens visual search focus with scannable codes, personalized style suggestions

Nordstrom, Home Depot and others are already testing Pincodes at store locations, suggesting they could see serious traction. 

By David Kirkpatrick • Nov. 15, 2017

Allstate partners with Waze on roadside help for drivers

A few taps on the Waze app can request rescue service from Allstate Roadside Services.

By Robert Williams • Nov. 15, 2017

Gartner: Overall marketing budgets shrink even as digital spending rises

After three years of growth, marketing budgets backtracked in 2017, and CMOs have modest expectations for next year. 

By David Kirkpatrick • Nov. 15, 2017

Snapchat adds Context Cards to sponsored lenses, filters

Lionsgate is first to the new format, letting users swipe up to find show times and buy tickets for "Wonder."

By Robert Williams • Nov. 14, 2017

Spotify expands merch offerings to beauty products

The streaming service aims to attract artists with more ways to earn money, similar to how influencers drive sales on apps like Instagram.

By Robert Williams • Nov. 14, 2017

AdColony cuts 125 jobs, exits ad-serving business

The firm sees programmatic mobile video as an opportunity for future growth.

By Robert Williams • Nov. 14, 2017

Adobe launches 100% programmatic ad campaign

Ads are being bought through real-time bidding across desktop, mobile, social, digital out-of-home, digital audio as well as programmatic, addressable and connected TV ad formats.

By David Kirkpatrick • Nov. 14, 2017

MAC Cosmetics rolls out in-store AR 'try on' mirror

The beauty brand aims to drive foot traffic and engagement in its brick-and-mortar stores across the U.S.

By David Kirkpatrick , Natalie Black (Koltun) • Nov. 14, 2017

Discovery Channel show urges viewers to build a shelter and skip its ad

The campaign for new series "Bushcraft Build-Off" includes a digital ad with the option to add branches to a lean-to and skip the rest of the spot. 

By Chantal Tode • Nov. 14, 2017

Google: 60% of travelers would impulse-book a trip

The search giant reported a 150% surge in travel-related searches for "today" and "tonight" in the past two years.

By Robert Williams • Nov. 13, 2017

Alibaba's Singles Day breaks sales record with mobile shoppers

As much as 97% of orders came from mobile devices in the first minute of the annual day-long event. 

By Robert Williams • Nov. 13, 2017

After eating $40M loss, Snap tries to shed excess Spectacles overseas

The company's first hardware initiative has created a financial headache, with hundreds of thousands of unsold units Snap is now planning to sell in the U.K. 

By David Kirkpatrick • Nov. 13, 2017

Vogue partners with Apple on AR-powered UGC

The Condé Nast publisher's upcoming iMessage extension lets iPhone X users create socially shareable selfies based on seasonal fashion trends.

By Robert Williams • Nov. 13, 2017

How West Elm activates local fans to generate social buzz for store openings

The retailer creates a sense of community and authenticity by spurring nearby shoppers to become content creators.

By Erica Sweeney • Nov. 13, 2017

Musical.ly sells for $800M to China's Bytedance

The acquisition gives Bytedance a stronger foothold in North America and Europe.

By Robert Williams • Nov. 13, 2017

IPhone X puts users inside Millennium Falcon for selfie videos

The animated 360-degree experience is part of the latest update to the Clips app. 

By Robert Williams • Nov. 10, 2017

Tencent coughs up $2B to help Snapchat reboot

The Chinese internet giant bought 12% of parent company Snap and brings major mobile clout to the social media company.

By Robert Williams • Nov. 10, 2017

Ericsson debuts programmatic ad platform for telcos

Emodo has more than 1.3 billion anonymous user profiles and is first rolling out in the U.S., U.K., Canada and Japan.

By Robert Williams • Nov. 10, 2017

Facebook updates Marketplace with housing rentals

The section will now include listings from Apartment List, Zumper, agents and property managers, as well as 360-degree photos of rentals.

By David Kirkpatrick • Nov. 10, 2017