Kay Jewelers offers virtual necklace trial with Snapchat World Lens

Besides giving mobile users a way to virtually try on several looks, the jewelry chain is also enabling them to play an interactive AR game.

By Robert Williams • Nov. 27, 2017

Clarks tracks footwear inventory with in-store mobile tablets

Scandit's Stock Assist app helps the retailer's salespeople expedite inventory tasks and free up time to provide better customer service.

By Robert Williams • Nov. 27, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Dentsu adds Oxyma Group to extend people-based marketing's geographic reach

The deal will see Oxyma merged into Merkle, strengthening the latter's role as a leader in data-driven marketing.

By David Kirkpatrick • Nov. 27, 2017

Paramount rolls out first AR game for 'Transformers' DVD release

The ARKit app for iOS immerses players in a virtual junkyard where they can control the robot character Bumblebee's movements.

By Robert Williams • Nov. 22, 2017

Facebook Messenger lures small businesses with chatbot contest

For its Small Business Saturday promotion, the app will award three companies a new chatbot.

By Robert Williams • Nov. 22, 2017

Alipay, WeChat make inroads into US to help Chinese tourists

New smartphone-based programs in Stony Brook, NY, and Washington, DC, cater to tourists visiting the country.

By Robert Williams • Nov. 22, 2017

Office Depot brings back 'Elf Yourself' with AR

Users can now create dancing elves videos with new backgrounds of the real world.

By David Kirkpatrick • Nov. 22, 2017

FCC lays out plan to end net neutrality

The Republican majority federal commission is set to roll back Obama-era rules designed to enforce equal access to the internet.

By David Kirkpatrick • Nov. 22, 2017

Verizon, NBCUniversal spice up Thanksgiving Day Parade stream with AR-activated deals

Virtual Easter eggs hidden in the live broadcast will let viewers redeem Black Friday offers from the telecom.

By David Kirkpatrick , Peter Adams • Nov. 22, 2017

Most Americans will shop Thanksgiving weekend

Spending is increasingly going online, but 64% of consumers say they'll still head to stores over the weekend, according to a recent Deloitte survey.

By Daphne Howland • Nov. 21, 2017

Study: 650M mobile devices will boast advanced visual technology by 2022

Visual sensors and AI will work together to expand the capabilities of the next generation of smartphones, per ABI Research.

By Robert Williams • Nov. 21, 2017

Google, Tune seek to tackle mobile 'click injection' fraud

The duo teamed up to stop malware that attempts to steal ad dollars on Android devices.

By Robert Williams • Nov. 21, 2017

67% of display ads will be programmatic by 2019

Publicis Group Zenith estimates global programmatic ad sales will hit $84.9 billion in the next two years.

By David Kirkpatrick • Nov. 21, 2017

Coca-Cola, Amazon offer personalized gift ideas via new Pinterest tool

Bed Bath & Beyond, CVS and Universal Pictures are also leveraging a "Secret Santa" feature that enables users to create custom idea boards. 

By David Kirkpatrick • Nov. 21, 2017

Spotify buys Soundtrap to expand creator capabilities

The software lets musicians record and save projects to the cloud, creating an opportunity for Spotify to grow more talent — and potentially influencers — directly through its platform.

By Robert Williams • Nov. 20, 2017

Apple delays release of HomePod smart speaker

The tech giant now plans to ship the voice-activated device in early 2018.

By Robert Williams • Nov. 20, 2017

P&G's Marc Pritchard on where digital marketing is headed now that there's more transparency

In an exclusive interview, the chief brand officer envisions a not-too-distant future where one-to-one marketing and brands using their voice for good are commonplace.

By Chantal Tode • Nov. 20, 2017

Facebook explores News Feed VR content with 'Jumanji' scavenger hunt

The game is part of a broader test of more full-fledged virtual reality experiences on Facebook's core platform. 

By David Kirkpatrick • Nov. 20, 2017

Estée Lauder unveils skincare tips on Google Home

The feature gives users a personalized nighttime routine and access to a free service at the brand's in-store counters.

By Robert Williams • Nov. 17, 2017

Study: Bank of America, Citi lean more on location data

Financial services companies are turning to proximity data for clearer consumer insights, Unacast says.

By Robert Williams • Nov. 17, 2017

Peltz wins recount for P&G board seat

Activist investor Nelson Peltz won his proxy vote battle by 43,000 votes, according to independent inspector IVS Associates. 

By David Kirkpatrick • Nov. 17, 2017

Williams-Sonoma gets an edge in the augmented reality race

The home goods retailer acquired Outward, a 3-D imaging startup, in what looks to be a dedicated move toward using more of the tech.

By Dan O'Shea • Nov. 17, 2017

In turmoil around bid for P&G seat, Peltz challenges risk-adverse culture

Recent events at the CPG giant reflect a broader cultural change in companies toward CEO departures, entrepreneurialism and risk taking, writes Phil Kafarakis, president of the Specialty Food Association.

By Phil Kafarakis • Nov. 17, 2017

Study: Black Friday mobile shopping to jump 45% from 2015

Americans are forecast to spend 45 million hours on Android shopping apps alone during the holiday week.

By Robert Williams • Nov. 16, 2017

7-Eleven boosts convenience with new Messenger chatbot

The chain's emphasis on expediency is a natural fit for chatbots that help to automate conversations with customers.

By Robert Williams • Nov. 16, 2017