Ad Tech: Page 159
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Macallan distills whisky into AR via immersive art gallery
The spirits brand uses Microsoft HoloLenses and an ARKit-based mobile app for a rich storytelling experience.
By David Kirkpatrick • Oct. 20, 2017 -
Study: VR ads aid same-day recall for 70% of users
Seventy-four percent of respondents said VR ad experiences are less intrusive than “normal” digital advertising.
By David Kirkpatrick • Oct. 20, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Google’s DoubleClick introduces new tools to make TV advertising smarter
It’s been selling dynamic ad insertions for live streaming and on-demand content, with a 4x increase in impressions for partner networks over the last two years.
By David Kirkpatrick • Oct. 20, 2017 -
Amazon upgrades Alexa’s list-making skills
Users can now create customized shopping or to-do lists that can be synchronized with the app or any device.
By Robert Williams • Oct. 19, 2017 -
GE partners with Apple to make mobile apps for industrial settings
The companies will combine their know-how of technology for data analysis and augmented reality in the workplace.
By Robert Williams • Oct. 19, 2017 -
Asos’ visual search drives ‘great engagement’
Visual search gains another convert, as the U.K. fashion retailer reports strong engagement with the capability just two months after launch.
By Dan O’Shea • Oct. 19, 2017 -
Pinterest debuts self-service ad-buying tools for search
Stainmaster saw a 90% traffic boost from new customers and a lower cost-per-click.
By Robert Williams • Oct. 19, 2017 -
Study: Pro sports sites hit by ad fraud from massive ‘Sports Bot’ operation
Up to 75% of pre-bid requests to NFL team domains were flagged down by Forensiq’s new fraud detection algorithms, which led to a broader investigation with alarming findings.
By Peter Adams • Oct. 19, 2017 -
WPP, Sitecore tighten partnership to streamline customer experience development
A single Sitecore work team has been formed for WPP agencies AKQA, Ogilvy, Possible, Wunderman and others.
By Erica Sweeney • Oct. 19, 2017 -
Opinion
It’s time for mobile UX to catch up with biometric security
A fingerprint, voice or facial photo are safer and easier than typing a password on a mobile device, according to Lori Cohen, so why haven’t consumers latched on?
By Lori Cohen • Oct. 19, 2017 -
Snap and NBCUniversal form scripted video content studio
Unlike Facebook and other digital platforms, Snap lets NBCUniversal sell advertising against the content it distributes, making it more appealing for creators and brands.
By Robert Williams • Oct. 18, 2017 -
Sponsored by Crimson Hexagon
Why your social listening strategy needs image analytics
Image analysis means a lot more than just logo recognition. Analyzing the elements within an image adds many more data points that provide context to each visual post you analyze, and new software is helping companies do just that.
Oct. 18, 2017 -
Piccadilly Circus billboard tracks passersby to serve interactive targeted ads
A screen larger than three tennis courts will use hidden cameras and recognition technology to analyze pedestrians for things like age, gender and emotion.
By David Kirkpatrick • Oct. 18, 2017 -
Accenture lines up deal for multichannel commerce agency Altima
The French shop, which has outposts in the U.S., Canada and China, would join the consultancy’s quickly-growing interactive division.
By David Kirkpatrick • Oct. 18, 2017 -
Study: Car buyers increasingly seek Android Auto, Apple CarPlay over embedded systems
The news isn’t good for automakers that want to sell upgraded navigation systems.
By Robert Williams • Oct. 17, 2017 -
NBA’s AR game lets fans pop-a-shot with an iPhone
Fans can choose their favorite team in the first AR game from a U.S. sports league.
By Robert Williams • Oct. 17, 2017 -
Opinion
US marketers spend 10x more on sports than music — but why?
Marketers can help people find their sound by leveraging audience-specific data, writes Rosemary Waldrip of Music Audience Exchange.
By Rosemary Waldrip • Oct. 17, 2017 -
Opinion
AR is on the launching pad, but are marketers ready?
Many brands recognize the opportunity is now to embrace the emerging tech, but most don’t know how, according to AdColony’s Ryan Griffin.
By Ryan Griffin • Oct. 17, 2017 -
Twitter pledges new anti-abuse rules after #RoseArmy boycott
CEO Jack Dorsey said the company will be “more aggressive” about enforcing rules after last week’s events.
By Robert Williams • Oct. 16, 2017 -
Instagram triples interactions for Fashion Week shows to 709M
About 143 million Instagram users viewed runway shows in New York, London, Milan and Paris.
By Robert Williams • Oct. 16, 2017 -
Farmers Insurance riffs on Netflix hit with Halloween-themed 360 experience
A new “Stranger Claims” campaign includes a 360-degree video that lets users explore a haunted house detailing some of the brand’s oddest insurance claims.
By David Kirkpatrick , Natalie Black (Koltun) • Oct. 16, 2017 -
Vox launches Explainer Studio as demand for branded content grows
Spotify, NFL Fantasy Football and Ben & Jerry’s have already signed on for videos featuring straightforward explanations of a variety of topics.
By David Kirkpatrick • Oct. 16, 2017 -
Deep Dive
How Excedrin’s standalone VR experience evolved into a viral video
After delivering a sales boost, the brand’s virtual reality simulation of getting a migraine is finding new life on mobile.
By Chantal Tode • Oct. 16, 2017 -
Facebook’s Oculus pumps extra marketing behind second-wave VR push
Working with a new agency, the tech division has launched its first global advertising campaign to promote more affordable hardware offerings.
By David Kirkpatrick , Peter Adams • Oct. 16, 2017 -
Facebook super-sizes food ordering feature
First tested in May, an Order Food button is officially rolling out to all U.S. users with launch partners like GrubHub, ChowNow, DoorDash and EatStreet.
By Natalie Black (Koltun) • Oct. 13, 2017
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