Ad Tech: Page 158
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Walmart's e-commerce CEO says voice assistants are gateway to tech-enhanced shopping
Consumers appear to be more than willing to give VR and voice assistants a spin, Marc Lore said, signaling that their high price tags could be worth it.
By David Kirkpatrick • Oct. 30, 2017 -
Big tech companies added $181B in market value last week
On Friday, stock value took off for Apple, Alphabet, Microsoft, Amazon and Facebook as the influence of these tech giants continues to expand.
By David Kirkpatrick • Oct. 30, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
IDC: Mobility spending will grow to $1.72 trillion by 2021
Banking and professional services will spend the most on mobility-related products during the forecast period.
By Robert Williams • Oct. 27, 2017 -
Rotten Tomatoes debuts weekly show on Facebook Watch
"Rotten Tomatoes See It/Skip It" gives viewers a chance to share their opinions on pop culture.
By Robert Williams • Oct. 27, 2017 -
EMarketer: Amazon to hit $1.65B in ad revenue this year
That pace would make it the fifth-largest digital ad platform by revenue in the U.S., ahead of Twitter and Snapchat.
By David Kirkpatrick • Oct. 27, 2017 -
EBay goes live with image search capabilities
Consumers can now search for 1.1 billion listings via image, as the visual technology becomes more popular.
By Dan O'Shea • Oct. 27, 2017 -
Study: Google's advantage strengthens in AI-powered smartphone market
More than 80% of smartphones priced at $100 or more will have an on-board assistant by 2020, mainly driven by Google Assistant.
By Robert Williams • Oct. 26, 2017 -
Amazon adds paid subscriptions to Alexa skill inventory
The update will give third-party developers a way to monetize skills for the voice-activated assistant.
By Robert Williams • Oct. 26, 2017 -
Uber partners with Barclays on app-centric Visa card
The rewards card, aimed at heavy users of ride-sharing, is fully integrated into the Uber app.
By Robert Williams • Oct. 26, 2017 -
YouTube TV goes live with World Series ad
Google incorporated live footage into a two-minute ad for YouTube TV that ran before the first pitch of game one.
By David Kirkpatrick • Oct. 26, 2017 -
Amazon unlocks in-home delivery with 'Amazon Key'
Prime members in 37 cities will be able to give remote access to their homes for services and package delivery via an app and the company's latest device.
By Corinne Ruff • Oct. 25, 2017 -
Snapchat adds link sharing, more flexibility for Ghost Mode on iOS
Adding link sharing could transform the platform into a source of referral traffic to news and e-commerce sites.
By Robert Williams • Oct. 25, 2017 -
Facebook joins Visa program for secure transactions
The social media giant will use the Visa Token Service to speed up payments on its platforms.
By Robert Williams • Oct. 25, 2017 -
Google Home plays to kids' interests with voice-based games, more from Disney
The search giant's line of smart speakers aims to become more family-friendly with 50 new audio experiences.
By Robert Williams • Oct. 25, 2017 -
Mastercard teams up with Saks to show the future of AR shopping
Two red-hot technologies — AR and eye-scanning for payment — were featured in a demonstration at fintech conference Money 20/20 this week.
By Dan O'Shea • Oct. 24, 2017 -
Report: Snap seeks programmatic ads for Snapchat shows
The messaging app is said to be struggling to fill ad space inside its video programming.
By Robert Williams • Oct. 24, 2017 -
Pay with Google streamlines Android mobile pay options
The feature brings together payment options in a single location, aiming to make transactions quicker and friction-free.
By Robert Williams • Oct. 24, 2017 -
Target unveils mobile pay in time for the holidays
The mass merchant is betting that its new private label lines will balance the margin hit from consumer goods price cuts.
By Daphne Howland • Oct. 24, 2017 -
Apple Pay expands relationships with Chipotle, McDonald's, Saks Fifth Ave. and more
The iPhone maker also said its Apple Pay Cash service for peer-to-peer payments is coming with the next iOS 11 update.
By Robert Williams • Oct. 24, 2017 -
Google DoubleClick's new partnership with Rubicon Project could have industry ripple effect
The programmatic platform is the first to have private marketplace deals listed in Bid Manager, enabling marketers to buy known audiences at scale more efficiently.
By Peter Adams • Oct. 23, 2017 -
PayPal cashes in with Facebook Messenger integration
The mobile payments company also debuted its first chatbot to handle customer service requests.
By Robert Williams • Oct. 23, 2017 -
Report: Snap lays off 18, eyeing slower job growth for next year
While it's cutting jobs in recruiting and hardware development, the social media company continues to invest in original content to keep users engaged.
By Robert Williams • Oct. 23, 2017 -
Google, Apple seek a cut as publishers' subscription options expand
Digital platforms have started to make it easier to convert readers into subscribers, but that doesn't mean publishers will get to keep all the revenue.
By Robert Williams • Oct. 23, 2017 -
Are big changes on tap for P&G's digital strategy?
Shaky earnings might lend weight to criticisms from activist investor Nelson Peltz around the CPG's failure to innovate, but a new CTO could also address those concerns.
By David Kirkpatrick , Peter Adams • Oct. 23, 2017 -
Twitter launches in-house shop #Fuel to help brands with video ads
The team will focus on content strategies, creative ideas and editing video specially designed for the social platform.
By Robert Williams • Oct. 20, 2017
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