Ad Tech: Page 157
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Facebook's food videos show declining viewership
Engagement with "hands-in-pans" content appears to be nearing saturation.
By Robert Williams • Nov. 6, 2017 -
IDC: Smartphone sales jump 2.7% in Q3
Samsung grew its lead in the global mobile device market with 83.3 million units shipped, up 9.5% from Q3 last year.
By Robert Williams • Nov. 6, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Best Buy taps Amazon's Alexa for voice ordering
The partnership is in contrast to Walmart, Target, The Home Depot and Best Buy in Canada, which have chosen Google for voice-assisted shopping.
By Daphne Howland • Nov. 6, 2017 -
Wells Fargo starts Greenhouse, a mobile-first bank brand
Greenhouse will start as a pilot program in early 2018 with a planned rollout for the iPhone later in the year.
By Robert Williams • Nov. 6, 2017 -
Report: Snap ramps up ad tech with Metamarkets acquisition
Sources told TechCrunch the Snapchat owner bought the programmatic ad platform for under $100 million to beef up its in-house ad team.
By David Kirkpatrick • Nov. 6, 2017 -
Report: Facebook readies tests of P2P payments, breaking news tag
Allowing for "red envelope" payments in the main app would give users greater flexibility when buying items from the social network's new Marketplace section.
By Robert Williams • Nov. 6, 2017 -
Report: Facebook seeks ad agency to burnish image
Once considered an innovative newcomer, the social media giant has been dinged by a series of recent issues around privacy and influence.
By David Kirkpatrick , Chantal Tode • Nov. 6, 2017 -
Alexa snags Oprah for 'favorite things' shopping experience
Shoppers can now browse and buy the celebrity's annual holiday product list directly through Amazon's voice-based assistant.
By Robert Williams • Nov. 3, 2017 -
Apple CEO, declaring AR 'mainstream,' positions company as market leader
Discussing another blockbuster quarter of earnings, the exec of the world's most valuable company said augmented reality is going to "change the way we use technology forever."
By Robert Williams • Nov. 3, 2017 -
Snapchat opens pixel tracking to measure cross-platform ads
For Fabletics' parent company, the tool cut ads' cost-per-purchase by 40% to 60%.
By Robert Williams • Nov. 2, 2017 -
Debenhams doubles speed of mobile site with progressive web app
The U.K. retailer re-built its mobile website on Mobify's shopping platform with some impressive results.
By Robert Williams • Nov. 2, 2017 -
Report: Apple's cookie blocker negatively impacted Criteo's Q3 revenue by less than $1M
The full impact could be significantly larger going forward as the feature was rolled out toward the end of the quarter.
By David Kirkpatrick , Chantal Tode • Nov. 2, 2017 -
Amazon turns to Apple for AR shopping app
The e-commerce company's new tool pushes the envelope by giving consumers more than just furniture for their virtual viewing pleasure.
By Dan O'Shea • Nov. 2, 2017 -
KFC names new US CMO
Andrea Zahumensky, who spent 20 years with Procter & Gamble, will take over the C-suite spot starting Dec. 4.
By David Kirkpatrick • Nov. 2, 2017 -
Study: Mobile platforms to reap half of digital ticket sales by 2018
Mobile and wearable ticket purchases for transportation and events will surpass 14 billion next year, Juniper Research said.
By Robert Williams • Nov. 1, 2017 -
Google Firebase adds AI tech, crash analysis for mobile developers
The company updated many tools that build on the service's core features.
By Robert Williams • Nov. 1, 2017 -
Opinion
4 ways to avoid the fat-finger attribution problem
With all the buzz about ad fraud, one might think every false click was the result of a sinister bot. The reality, according to GlassView's Lexi Golden, is that fat fingers are often the culprit.
By Lexi Golden • Nov. 1, 2017 -
Adblock Plus outsmarts Facebook ... again
A new cat-and-mouse game between the social media giant and the software firm shows the latter has successfully filtered ads out of News Feed and Watch since September.
By David Kirkpatrick • Nov. 1, 2017 -
Study: Twitter can deliver 40% higher ROI than other media
The social app's promoted video format also helps to drive sales, according to Data2Decisions.
By Robert Williams • Oct. 31, 2017 -
Colgate partners with Magnusmode on autism app
The toothpaste brand created how-to "decks" for the MagnusCards app to help people with cognitive special needs manage daily routines.
By Robert Williams • Oct. 31, 2017 -
Mastercard, MLB deliver in-stadium World Series message via AR
Live sporting events would seem to be a good opportunity to take advantage of the technology's ability to entertain.
By David Kirkpatrick • Oct. 31, 2017 -
'Off the charts' demand for iPhone X leads to monthlong backlog
The surge in pre-orders of the 10th anniversary device is likely reassuring to investors who worried that Apple's highly anticipated smartphone wouldn't do much to increase sales.
By Robert Williams • Oct. 30, 2017 -
Amazon updates Appstore with greater focus on Coins
The e-commerce giant hopes consumers' use of virtual currency instead of dollars may take the sting out of spending cash on apps and in-app purchases.
By Robert Williams • Oct. 30, 2017 -
Deep Dive
How USA Today leverages iOS 11 to boost mobile engagement
After evaluating the operating system's new features, USA Today decided to focus on drag and drop because of its potential to improve the consumer experience.
By Robert Williams • Oct. 30, 2017 -
YouTube changes monetization policy in bid to appease frustrated creators
Google's video platform is looking to cut the number of videos being misclassified as ineligible for paid ads.
By Robert Williams • Oct. 30, 2017
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