Hilton tests high-tech 'connected room' at hotels

Guests will be able to control temperature, lighting, media streaming preferences and more from their mobile device.

By Robert Williams • Dec. 8, 2017

Visa's Olympic Winter Games campaign includes TV shopping, sensory branding

On-air and digital prompts to buy Team USA merchandise will be updated in real time for viewers at home. 

By David Kirkpatrick • Dec. 8, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Reddit boosts brands' listening, publishing capabilities with Sprinklr partnership

The move — a significant one for advertisers interested in the site — might also anger a user base that's been notoriously averse to corporate presences. 

By David Kirkpatrick • Dec. 8, 2017

KFC Canada talks chicken with Amazon Alexa skill

The voice-activated interface offers chicken-themed jokes, random thoughts and pop culture references.

By Robert Williams • Dec. 7, 2017

ChowNow enlists lawmakers for help with Apple's app policies

The online food-ordering platform fears Apple's fast-approaching ban on template apps will impact its business. 

By Robert Williams • Dec. 7, 2017

ANA declares AI the marketing word of the year

Given a number of controversies dogging the industry in 2017, the pick might be surprising. 

By David Kirkpatrick , Peter Adams • Dec. 7, 2017

News Corp's new ad platform promises 3 layers of brand safety, better first-party data

News IQ aims to address several key pain points for marketers that have been felt sharply on other platforms this year. 

By Erica Sweeney • Dec. 6, 2017

Starbucks, Alibaba partner on AR tech at new Shanghai roastery

The chain's mobile app adds to the "immersive coffee wonderland," where people can learn about beans and enhance their tasting experience.

By Robert Williams • Dec. 6, 2017

Apple debuts new pay-per-install ad tool, buys podcast search engine

The former is another way that the tech giant is trying to help app developers and marketers get noticed in the App Store.

By Robert Williams • Dec. 6, 2017

United Airlines unveils apps for Google Assistant, Fitbit smartwatch

The first airline app for Google Assistant lets customers check in and hear their flight status.

By Robert Williams • Dec. 6, 2017

GM Marketplace lets people shop while driving

The carmaker wants to wean drivers off their smartphones for in-car e-commerce, with early partners including Shell, Exxon Mobil, TGI Fridays and Dunkin' Donuts. 

By Robert Williams • Dec. 6, 2017

Study: Social media, content top marketers' list of tactics for 2018

A recent survey found that 93% of industry professionals will increase digital marketing budgets next year. 

By David Kirkpatrick • Dec. 6, 2017

Google yanks YouTube from some Amazon devices in escalation of rivalry

The video platform has again been removed from the Echo Show and also Amazon Fire TVs, with Google citing a violation of its terms of services. 

By David Kirkpatrick , Peter Adams • Dec. 6, 2017

Study: Mobile app store spending to jump 30% in 2018

App Annie predicts consumer spending in app stores will hit $110 billion globally next year.

By Robert Williams • Dec. 5, 2017

VW enters ride-hailing market with electric minibus

The carmaker's Moia division will start service in Hamburg later next year.

By Robert Williams • Dec. 5, 2017

Google warns apps, websites on privacy notices

Android developers have two months to ensure their apps comply with Google's revised Unwanted Software Policy.

By Robert Williams • Dec. 5, 2017

Target rolls out much-anticipated mobile wallet feature

The new tool keeps Cartwheel offers, coupons and payment options in one app that users can scan at checkout.

By Dan O'Shea • Dec. 5, 2017

Apple Pay Cash debuts with latest iOS update

The feature lets U.S. users send and receive money through iMessage, similar to Paypal's Venmo, Zelle or Square Cash.

By Robert Williams • Dec. 5, 2017

Study: Companies spend more than $20B on third-party audience data, solutions

Omnichannel leads the pack in investment by data type while identity comes in last. 

By David Kirkpatrick • Dec. 5, 2017

Marketers must find AI's moral compass

Many believe that as quickly as the application of AI in marketing is exploding, it's also growing out of control, writes Benjamin Lord, global director at WPP's Kinetic.

By Benjamin Lord • Dec. 5, 2017

Executive of the Year: Marc Pritchard, P&G

Nearly 11 months after making a high-profile speech demanding a better digital media ecosystem, the executive's words and actions continue to reverberate through the industry.

By Chantal Tode • Dec. 4, 2017

WeChat adds city guides for London, Sydney and Dubai

The Chinese messaging app has digital guides to help tourists traveling abroad.

By Robert Williams • Dec. 4, 2017

Study: Video will climb to 75% of all mobile traffic by 2023

As early as 2020, half of all TV and video viewing will be from a mobile screen as more consumers shift away from scheduled cable content.

By Robert Williams • Dec. 4, 2017

Mall of America launches new chatbot

Shoppers can engage with the AI-based chatbot on the mall's website, mobile app, Facebook page or through Amazon Alexa.

By Dan O'Shea • Dec. 4, 2017

Brands exert greater control over co-op advertising

In a reflection of digital's influence, brands are now telling retailer partners how to spend co-op marketing budgets.

By David Kirkpatrick • Dec. 4, 2017