After eating $40M loss, Snap tries to shed excess Spectacles overseas

The company's first hardware initiative has created a financial headache, with hundreds of thousands of unsold units Snap is now planning to sell in the U.K. 

By David Kirkpatrick • Nov. 13, 2017

Vogue partners with Apple on AR-powered UGC

The Condé Nast publisher's upcoming iMessage extension lets iPhone X users create socially shareable selfies based on seasonal fashion trends.

By Robert Williams • Nov. 13, 2017

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

How West Elm activates local fans to generate social buzz for store openings

The retailer creates a sense of community and authenticity by spurring nearby shoppers to become content creators.

By Erica Sweeney • Nov. 13, 2017

Musical.ly sells for $800M to China's Bytedance

The acquisition gives Bytedance a stronger foothold in North America and Europe.

By Robert Williams • Nov. 13, 2017

IPhone X puts users inside Millennium Falcon for selfie videos

The animated 360-degree experience is part of the latest update to the Clips app. 

By Robert Williams • Nov. 10, 2017

Tencent coughs up $2B to help Snapchat reboot

The Chinese internet giant bought 12% of parent company Snap and brings major mobile clout to the social media company.

By Robert Williams • Nov. 10, 2017

Ericsson debuts programmatic ad platform for telcos

Emodo has more than 1.3 billion anonymous user profiles and is first rolling out in the U.S., U.K., Canada and Japan.

By Robert Williams • Nov. 10, 2017

Facebook updates Marketplace with housing rentals

The section will now include listings from Apartment List, Zumper, agents and property managers, as well as 360-degree photos of rentals.

By David Kirkpatrick • Nov. 10, 2017

Forrester: AI will start to replace email as chatbots, chat gain

The news isn't necessarily good, as satisfaction levels are expected to decline when companies push customers toward chatbots. 

By David Kirkpatrick • Nov. 10, 2017

Harry Potter casts a spell with AR game from maker of Pokemon Go

Smartphone users will be able to find and fight virtual beasts in the location-based game due out next year. 

By Robert Williams • Nov. 9, 2017

Walmart set to overtake Apple in mobile payments

The fact that the retailer's payment platform works with both iOS and Android phones likely helped to boost adoption.

By Robert Williams • Nov. 9, 2017

Visa debuts payment-ready wearables for Winter Olympics

The company is putting NFC chips in gloves, pins and stickers ahead of the games in PyeongChang next year.

By Robert Williams • Nov. 9, 2017

Pandora debuts ad-targeting tool for connected-home devices

Beverage brand Nestlé Waters is testing the feature for ways to serve up more relevant, context-rich ads.

By David Kirkpatrick • Nov. 9, 2017

Nearly 60% of marketers say chatbots aren't a priority

Despite enthusiasm for chatbots, many don't have confidence in the current messaging platforms.

By Cara Salpini • Nov. 8, 2017

Waze partners with Homesnap on geotargeted real estate listings

Agents and brokers can reach prospective homebuyers as they search online or drive near properties for sale.

By Robert Williams • Nov. 8, 2017

Blippar tests AR app to help users navigate cities

High-tech maps will overlay street names, buildings and local sites for the surrounding area on a user's smartphone screen.

By Robert Williams • Nov. 8, 2017

Instagram will warn influencers when they don't disclose sponsors

The photo-sharing app is also expanding access to a tool that lets content creators tag their posts with "Paid Partnership" notices.

By Robert Williams • Nov. 8, 2017

Facebook offers refunds following mobile video measurement error

The social network's mobile site and Instant Articles in its Android app played video ads while out of view.

By Robert Williams • Nov. 8, 2017

NBA gives fans court-side view with VR content deal

The partnership with Intel and Turner Sports will debut with the 2018 NBA All-Star Game. 

By David Kirkpatrick , Peter Adams • Nov. 8, 2017

Facebook Messenger lands on brands' sites in beta test

KLM and Air France are among the first brands to interact with customers on their own websites and on Messenger via the customer chat plug-in.

By Robert Williams • Nov. 7, 2017

Chipotle unwraps app with mobile pay, easy re-order and coupon offers

The burrito chain seeks to boost customer loyalty with a stronger push toward mobile tech.

By Robert Williams • Nov. 7, 2017

Separating programmatic native fact from fiction

Early concerns that programmatic drives down the value of branded content campaigns have evaporated as ad tech has evolved, writes Francis Turner, U.S. GM and chief revenue officer at Adyoulike. 

By Francis Turner • Nov. 7, 2017

PeopleTV expands live video programming on Twitter

Streams will be available at @PeopleTV globally on the platform starting Nov. 20.

By Robert Williams • Nov. 7, 2017

Forrester: Chief growth officers will replace CMOs

The research firm predicts marketing chiefs next year will need to figure out how to leverage digital assistants and do more with flat or smaller budgets. 

By David Kirkpatrick • Nov. 7, 2017

Bud Light drives 20% completion rates for branded in-stream video

The brewer is leveraging artificial intelligence and machine learning technology for an engagement boost on relevant, brand-safe publisher sites.

By David Kirkpatrick , Peter Adams • Nov. 7, 2017