AdWords update adds phone numbers, addresses to boost targeting

More spending could be coming Google's way, as the tools are positioned to deliver more relevant ads and other marketing content.

By David Kirkpatrick • Dec. 14, 2017

Colgate's new Alexa skill asks users to turn off the tap

Research shows that doing so can save up to four gallons of water per brushing session, but 42% of surveyed U.S. adults keep the faucet running.

By David Kirkpatrick • Dec. 14, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Seek updates AR app with bigger focus on community, branded content

Lionsgate and Samsung have signed on to develop channels on the app. 

By Erica Sweeney • Dec. 13, 2017

Microsoft's Cortana is now the voice of CM Launcher app

Users can make hands-free calls, create events, read news headlines, translate and search the web.

By Erica Sweeney • Dec. 13, 2017

Instagram adds hashtag following in a potential boost to discoverability

The platform now lets users follow hashtags to see curated posts about a particular topic.

By Robert Williams • Dec. 13, 2017

Campbell's unveils AI-powered ad with IBM's Watson

In the follow-up to an earlier collaboration, the brand is again betting on natural language processing to enhance personalization for recipe recommendations.

By Robert Williams • Dec. 13, 2017

Facebook opens AR Studio to all creators

The social network seeks to put its augmented reality tools into the hands of every content producer.

By Robert Williams • Dec. 13, 2017

Deloitte: Live broadcasts, events to generate over $545B in revenue next year

The consultancy also foresees a big jump in AR engagement and consumers' willingness to pay for online media in 2018. 

By David Kirkpatrick • Dec. 13, 2017

Publishers lose $1.27B yearly to ad fraud, new study finds

An array of outlets including Business Insider and The Washington Post, along with platforms like Google, urged for greater adoption of IAB Tech Lab's ads.txt to combat the issue.

By David Kirkpatrick , Peter Adams • Dec. 13, 2017

Twitter continues to tweak features to appeal to users

Early indications show that users enjoy the expanded tweet character limit. Now it's rolling out view counts on posted videos.

By Erica Sweeney • Dec. 12, 2017

Airbnb envisions how AR, VR will shape future travel experiences

Homes that include virtual tours or 360-degree guides can showcase properties through more immersive formats.

By Robert Williams • Dec. 12, 2017

Android update brings 'Last Jedi' AR stickers to Pixel 2 phone

Based on Google's ARCore technology, the stickers let users place AR characters in pictures and video.

By Robert Williams • Dec. 12, 2017

Study: 14% of chatbot conversations lead to human-based chat

The average chatbot session lasts for a minute and a half, SnatchBot found.

By Robert Williams • Dec. 12, 2017

Can progressive web apps solve the app vs. browser dilemma?

The line-blurring solution offers several advantages for shoppers and marketers, but challenges exist that could be a deal breaker for some. 

By Robert Williams • Dec. 12, 2017

L'Oreal's NYX brand partners with Samsung for in-store VR

Customers can shop and purchase beauty products in a new way. 

By David Kirkpatrick • Dec. 12, 2017

Study: Mobile payments face resistance in mature markets

A minority of internet users in North America and Europe prefer mobile payments to other methods, Kantar TNS said.

By Robert Williams • Dec. 12, 2017

Kargo becomes first company to achieve 100% ads.txt compliance

In an exclusive for Marketing Dive, VP of publisher partnerships Lauren Hendricks explained how Kargo worked with outlets like Business Insider to implement and analyze the benefits of the fraud-preventing tool. 

By Natalie Black (Koltun) • Dec. 12, 2017

Report: WhatsApp readies standalone business app

The move could give brands another channel to communicate with customers, especially younger ones who are more frequently chatting on mobile apps.

By Robert Williams • Dec. 11, 2017

BMW brings AR showroom app to iPhone

Originally created for Google's Tango platform, the iOS version reinforces the car maker's interest in AR.

By Robert Williams • Dec. 11, 2017

Budweiser's digital holiday card drives anti-drunk driving message, Prohibition trial

U.K. consumers who print out a digital Christmas card can redeem free samples of a new, non-alcoholic brew. 

By David Kirkpatrick • Dec. 11, 2017

How the GOP tax bill might help tech giants, telecoms

Savings from corporate tax breaks combined with short-term incentives to invest in upgrading infrastructure could set off a flurry of capital expenditure spending. 

By David Kirkpatrick • Dec. 11, 2017

Report: Facebook algorithm surfaces bizarre, inappropriate ads from e-commerce company

Products like plastic nostril holders and cat blindfolds are so prevalent that online subcultures have cropped up devoted to dissecting their weirdness.  

By David Kirkpatrick , Peter Adams • Dec. 11, 2017

Louis Vuitton joins luxury brand chatbot trend

Luxury retailers and brands without chatbots may soon find themselves in the minority, as many in the segment have embraced the tech.

By Dan O'Shea • Dec. 11, 2017

UPDATE: Apple nears deal to acquire Shazam

Both entities have long been focused on entertainment-related experiences paired with the latest mobile technology.

By Chantal Tode • Dec. 8, 2017

Instagram tests standalone messaging app to replace inbox

The Direct app may be the first step toward removing messaging features from the core photo-sharing platform.

By Robert Williams • Dec. 8, 2017