Ad Tech: Page 155
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Facebook explores News Feed VR content with 'Jumanji' scavenger hunt
The game is part of a broader test of more full-fledged virtual reality experiences on Facebook's core platform.
By David Kirkpatrick • Nov. 20, 2017 -
Estée Lauder unveils skincare tips on Google Home
The feature gives users a personalized nighttime routine and access to a free service at the brand's in-store counters.
By Robert Williams • Nov. 17, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Study: Bank of America, Citi lean more on location data
Financial services companies are turning to proximity data for clearer consumer insights, Unacast says.
By Robert Williams • Nov. 17, 2017 -
Peltz wins recount for P&G board seat
Activist investor Nelson Peltz won his proxy vote battle by 43,000 votes, according to independent inspector IVS Associates.
By David Kirkpatrick • Nov. 17, 2017 -
Williams-Sonoma gets an edge in the augmented reality race
The home goods retailer acquired Outward, a 3-D imaging startup, in what looks to be a dedicated move toward using more of the tech.
By Dan O'Shea • Nov. 17, 2017 -
Opinion
In turmoil around bid for P&G seat, Peltz challenges risk-adverse culture
Recent events at the CPG giant reflect a broader cultural change in companies toward CEO departures, entrepreneurialism and risk taking, writes Phil Kafarakis, president of the Specialty Food Association.
By Phil Kafarakis • Nov. 17, 2017 -
Study: Black Friday mobile shopping to jump 45% from 2015
Americans are forecast to spend 45 million hours on Android shopping apps alone during the holiday week.
By Robert Williams • Nov. 16, 2017 -
7-Eleven boosts convenience with new Messenger chatbot
The chain's emphasis on expediency is a natural fit for chatbots that help to automate conversations with customers.
By Robert Williams • Nov. 16, 2017 -
Asics taps AI to enhance personalization on mobile website
The sportswear giant enlisted Qubit's Aura platform, which aims to provide an app-like experience.
By Robert Williams • Nov. 16, 2017 -
Square's Cash app tests support for buying and selling bitcoin
The payment processor is letting a small number of users buy the cryptocurrency.
By Robert Williams • Nov. 16, 2017 -
Lionsgate's 'Wonder' helps digital media users be kinder
A Chrome extension replaces hurtful comments with kind messages while a Messenger chatbot shares a series of questions.
By David Kirkpatrick • Nov. 16, 2017 -
Disney Pixar immerses viewers in world of 'Coco' via VR
An interactive experience lets users play with up to three other people, modeling traditional Dia de los Muertos clothing and decorating virtual calaca skeleton heads.
By David Kirkpatrick • Nov. 16, 2017 -
Mountain Dew's 360-degree video teaser drives 63% completion rate
The effort demonstrates how marketers can use accessible immersive technology to pique interest for more complex VR experiences.
By David Kirkpatrick • Nov. 15, 2017 -
Snapchat updates filter ads to target people
Quaker Oats is one of the first brands to use the upgraded tools to target photo filter campaigns based on personal characteristics, not just location.
By Robert Williams • Nov. 15, 2017 -
Pinterest sharpens visual search focus with scannable codes, personalized style suggestions
Nordstrom, Home Depot and others are already testing Pincodes at store locations, suggesting they could see serious traction.
By David Kirkpatrick • Nov. 15, 2017 -
Allstate partners with Waze on roadside help for drivers
A few taps on the Waze app can request rescue service from Allstate Roadside Services.
By Robert Williams • Nov. 15, 2017 -
Gartner: Overall marketing budgets shrink even as digital spending rises
After three years of growth, marketing budgets backtracked in 2017, and CMOs have modest expectations for next year.
By David Kirkpatrick • Nov. 15, 2017 -
Snapchat adds Context Cards to sponsored lenses, filters
Lionsgate is first to the new format, letting users swipe up to find show times and buy tickets for "Wonder."
By Robert Williams • Nov. 14, 2017 -
Spotify expands merch offerings to beauty products
The streaming service aims to attract artists with more ways to earn money, similar to how influencers drive sales on apps like Instagram.
By Robert Williams • Nov. 14, 2017 -
AdColony cuts 125 jobs, exits ad-serving business
The firm sees programmatic mobile video as an opportunity for future growth.
By Robert Williams • Nov. 14, 2017 -
Adobe launches 100% programmatic ad campaign
Ads are being bought through real-time bidding across desktop, mobile, social, digital out-of-home, digital audio as well as programmatic, addressable and connected TV ad formats.
By David Kirkpatrick • Nov. 14, 2017 -
MAC Cosmetics rolls out in-store AR 'try on' mirror
The beauty brand aims to drive foot traffic and engagement in its brick-and-mortar stores across the U.S.
By David Kirkpatrick , Natalie Black (Koltun) • Nov. 14, 2017 -
Discovery Channel show urges viewers to build a shelter and skip its ad
The campaign for new series "Bushcraft Build-Off" includes a digital ad with the option to add branches to a lean-to and skip the rest of the spot.
By Chantal Tode • Nov. 14, 2017 -
Google: 60% of travelers would impulse-book a trip
The search giant reported a 150% surge in travel-related searches for "today" and "tonight" in the past two years.
By Robert Williams • Nov. 13, 2017 -
Alibaba's Singles Day breaks sales record with mobile shoppers
As much as 97% of orders came from mobile devices in the first minute of the annual day-long event.
By Robert Williams • Nov. 13, 2017
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