Ad Tech: Page 155
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Google begins mobile-first indexing of websites
The previously announced transition in the search giant's approach has begun with a few sites.
By Robert Williams • Dec. 20, 2017 -
Retrieved from Amazon on September 28, 2017
Hasbro brings Trivial Pursuit to Amazon Alexa
It's the first major board game to be adapted for the voice-activated assistant with Echo Button capabilities.
By Robert Williams • Dec. 20, 2017 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Levi's debuts shoppable video for holiday gift inspiration
The brand merges an interactive digital experience with e-commerce to appeal to millennial and Gen Z consumers.
By David Kirkpatrick • Dec. 20, 2017 -
Google sets date for release of Chrome ad blocker
The company has also more clearly outlined what qualifies a site as failing to meet its standards and provided guidance on how to address ad violations.
By David Kirkpatrick • Dec. 20, 2017 -
Subway's top marketing exec departs after 8 months
Franchisees' unhappiness over plans for a $4.99 footlong sandwich promotion could be behind the departure.
By David Kirkpatrick • Dec. 20, 2017 -
WhatsApp receives ultimatum from France to stop sharing user data with Facebook
The country's privacy watchdog gave the messaging app one month to comply.
By Robert Williams • Dec. 19, 2017 -
Reddit upgrades mobile app to add chat, moderation tools
The online discussion forum wants to become a "mobile-first" service.
By Robert Williams • Dec. 19, 2017 -
Ikea flaunts VR experience at Dallas store opening
Visitors sported HTC Vive headsets to examine furniture, play a pillow toss game and learn about the brand's sustainability and design.
By David Kirkpatrick • Dec. 19, 2017 -
More marketers take programmatic buying in-house, ANA says
A survey found 35% of respondents are expanding in-house programmatic media buying, reducing the role of external agencies.
By David Kirkpatrick • Dec. 19, 2017 -
Deep Dive
Can marketers unify to turn the tide against ad fraud in 2018?
It's not all about altruism: the bottom-line business benefits of combating bad actors online are attracting more brands, vendors and agencies to new solutions.
By Peter Adams • Dec. 19, 2017 -
Opinion
Buzzword to brand necessity: Best practices for using AR in marketing
AR is a powerful tool for engaging consumers and growing brands, but we're still determining how to maximize its impact, Blippar's Omaid Hiwaizi writes.
By Omaid Hiwaizi • Dec. 18, 2017 -
Major League Baseball Players Assoc. puts playable ads in its app
The organization is looking for ways to cover the high cost of user acquisition.
By Erica Sweeney • Dec. 18, 2017 -
Google shuts down Tango AR platform
The search giant now plans to instead focus on its mass-market ARCore platform, a more direct competitor to Apple's ARKit.
By Robert Williams • Dec. 18, 2017 -
Getty / Edited by Industry Dive
Deep DiveHow the GOP tax overhaul could affect marketing
Congress is expected to pass a tax reform bill this week. Here's a cheat sheet for what it means for your industry, and more.
By David Kirkpatrick , Chantal Tode , Robert Williams • Dec. 18, 2017 -
Accenture Interactive acquires Irish creative agency Rothco
The consultancy continues its years-long buying spree to beef up its advertising and marketing capabilities.
By Erica Sweeney • Dec. 18, 2017 -
MadHive develops cryptocurrency tokens to support blockchain ad network
The company believes the technology could change the economics of advertising.
By David Kirkpatrick • Dec. 18, 2017 -
Apple Maps adds indoor guides for 34 airports
Indoor mapping, introduced with the launch of iOS 11 in the fall, continues to expand to new locations.
By Robert Williams • Dec. 15, 2017 -
Snap's new Lens Studio simplifies creating AR content
Advertisers and everyday users can now develop AR lenses like the dancing hot dog that went viral.
By Robert Williams • Dec. 15, 2017 -
Study: Nearly half of marketers don't know where their ads are shown online
Programmatic strategies make it difficult to keep track and raise brand safety concerns, though only 46% of respondents said they'd consider returning to direct publisher relationships.
By David Kirkpatrick • Dec. 15, 2017 -
FCC ends net neutrality, but the controversy is likely to continue
Even though the vote went in favor of dismantling net neutrality, legal challenges are likely.
By David Kirkpatrick • Dec. 15, 2017 -
Facebook unveils ads that open chat messages on WhatsApp
Businesses can show a button on their ads that lets customers make a call or send a message with WhatsApp.
By Robert Williams • Dec. 14, 2017 -
Messenger's video chat volume doubles to 17B
In addition to surging mobile video usage, more than 7 billion chats on average take place on the Facebook-owned app every day.
By Robert Williams • Dec. 14, 2017 -
Peapod rolls out text-to-order tool
The online grocer's new "Chat-to-Cart" feature also lets shoppers add items with emojis and their voice.
By Jeff Wells • Dec. 14, 2017 -
Opinion
Building stronger brand connections through connected devices
The more devices consumers are connected to, the more closely advertisers can examine their specific behaviors and cater to their needs, writes Kiip's Brian Wong.
By Brian Wong • Dec. 14, 2017 -
Boxed aims to ease online bulk ordering with AR, chatbot tech
The online wholesaler crossed two of the hottest mobile trends off its list in one app update.
By Dan O'Shea • Dec. 14, 2017
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