Ad Tech: Page 164
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Brands show off ARKit innovations with slew of new mobile apps
Ikea, Major League Baseball, MoneyLion and Cambria are all using Apple's AR technology to boost engagement and help consumers.
By Robert Williams • Sept. 13, 2017 -
IAB opens OpenRTB 3.0 for public comment
The project's goal is to increase trust in the programmatic supply chain, and it will now integrate IAB's ads.txt technology.
By David Kirkpatrick • Sept. 13, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Toyota uses eye-tracking tech to measure shoppers' showroom attention spans
Brands only have a 20-second window to influence consumer opinion, according to findings from the automaker and tech firm Tobii Pro.
By David Kirkpatrick • Sept. 13, 2017 -
Hollister's playable ads grab elusive attention of teens
The games have generated more than eight years' worth of play time in just a few months.
By Robert Williams • Sept. 12, 2017 -
Apple set to unveil Face ID and AR features
The tech company's latest announcement should have more in store than just a new iPhone, including upgrades to payment authentication.
By Dan O'Shea • Sept. 12, 2017 -
P&G spotlights $3B e-commerce business in defense against investor agitation
Given the CPG giant's swift response to Nelson Peltz's white paper, it seems the activist investor may have hit a nerve.
By David Kirkpatrick • Sept. 12, 2017 -
Study: Personalized email subject lines increase open rates by 50%
Nearly 98% of emails sent in Q2 didn't leverage personalization despite the proven benefits.
By David Kirkpatrick • Sept. 12, 2017 -
Report: Facebook to spend $1B on video programming
The social network wants more original content to keep audiences engaged.
By Robert Williams • Sept. 11, 2017 -
Snapchat partners with college newspapers for Discover
The student newspapers will post content using Campus Publisher Story.
By Robert Williams • Sept. 11, 2017 -
Pew: Two-thirds of Americans get news via social media
The biggest growth in social media news consumption was among people over 50.
By Robert Williams • Sept. 8, 2017 -
A+E Networks' Facebook show received 24M views in a week
"Bae or Bail," a hidden-camera reality show, is the network's first for Facebook Watch.
By Robert Williams • Sept. 8, 2017 -
NFL stars answer fans' football questions on StatMuse app
Users can virtually interact with football players and query StatMuse's sports stats database using voice commands.
By Robert Williams • Sept. 8, 2017 -
Study: 80% of CPG brands buy programmatic display ads
Display ads represent more than two-thirds of budgets.
By David Kirkpatrick • Sept. 8, 2017 -
US Bank enables voice transactions via Alexa skill
In an industry not historically known for embracing user-friendly tech, several financial institutions are launching new tools for customers.
By Robert Williams • Sept. 7, 2017 -
Opinion
5 ways AI will redefine the CPG rules of engagement
As digital assistants become less of a passive filter and more of an active manager, consumer goods brands must market to this new customer representative, write SapientRazorfish's Ramiro Amaral and Pascoe Craig.
By Ramiro Amaral and Pascoe Craig • Sept. 7, 2017 -
Accenture's acquisition spree continues with IBB Consulting, Matter deals
The latest buys include a design and innovation shop and a communications, media and technology specialist.
By David Kirkpatrick • Sept. 7, 2017 -
The Home Depot taps Google for voice shopping
The home improvement chain joins the voice-assistant fray this fall through a partnership with Google Express.
By Daphne Howland • Sept. 7, 2017 -
Apple reverses policy on apps that track user movements
The iPhone maker said some apps won’t have to notify users of location tracking with an on-screen blue bar.
By Robert Williams • Sept. 6, 2017 -
Verizon's loyalty program converts customer data into targeted rewards, ads
The phone company's latest attempt at boosting advertising sales offers customers concert tickets in exchange for sharing personal information.
By Robert Williams • Sept. 6, 2017 -
McCann: Age demographic assumptions lose relevance
Marketers must rethink traditional approaches to segmentation as age becomes a less useful predictor of attitudes, according to new research.
By David Kirkpatrick • Sept. 6, 2017 -
Opinion
Everything you thought you knew about analytical modeling has changed
The industry is facing the arrival of an entirely new consumer that marketers must engage with via machine learning — which changes everything, writes Cordial's David Baker.
By David Baker • Sept. 6, 2017 -
Gorillaz app code-breaker wins a job at Jaguar Land Rover
Seeking qualified talent via in-app challenges is an interesting way for brands to leverage mobile tech for marketing and recruitment purposes.
By David Kirkpatrick , Peter Adams • Sept. 6, 2017 -
Alibaba's 'smile to pay' feature hits KFC restaurants in China
The e-commerce giant tests facial recognition technology for digital payments.
By Robert Williams • Sept. 5, 2017 -
Tinder tops app store sales with premium paid subscriptions
The dating app has the highest gross sales after starting Gold service for $14.99 a month.
By Robert Williams • Sept. 5, 2017 -
Amazon debuts Alexa skills for children from Nickelodeon, Sesame Street
Parental consent is required to allow access to Alexa skills aimed at kids ages 13 and under.
By Robert Williams • Sept. 5, 2017
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