Google's iOS app update shows off more suggested content

The "People also view" card makes it easy for browsers to swipe through a variety of related articles. 

By Robert Williams • Sept. 20, 2017

Pandora expands reward-based Video Plus to all advertisers

Rewarded ads have proven to be successful in gaming apps and are starting to expand into streaming content services. 

By Robert Williams • Sept. 20, 2017

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

The North Face launches jacket line with mobile musical tie-in

As users stay active, their smartphone tracks their movements to gradually unlock a new single from Maggie Rogers. 

By Robert Williams • Sept. 20, 2017

Hilton Honors members can now use points for Amazon purchases

As loyalty program expectations evolve, the chain wants to drive interest in points by integrating them with a popular digital activity. 

By David Kirkpatrick , Chantal Tode • Sept. 20, 2017

Study: 40% of Apple users unlikely to use facial ID for payments

Juniper Research found that people still prefer fingerprint sensors and voice recognition.

By Robert Williams • Sept. 20, 2017

How to drive decision-making through upstream analytics

Using upstream analytics, marketers can track the customer journey across multiple websites for added clarity, write Jumpshot's CEO Deren Baker and VP of marketing Randy Antin. 

By Deren Baker and Randy Antin • Sept. 20, 2017

Google debuts mobile pay app in India using Audio QR tech

Tez handles person-to-person money transfers without the need for near-field communication tech. 

By Robert Williams • Sept. 19, 2017

How the NHL is boosting fan engagement with advanced analytics

The league has worked to improve its statistics platform, creating curated analytics to bolster the fan experience. 

By Naomi Eide • Sept. 19, 2017

Apple's iOS 11 mobile operating system arrives today

The latest software update boasts an all-new App Store and immersive augmented reality features that brands can harness.

By Robert Williams • Sept. 19, 2017

Report: Google proposes opening up Product Listing Ads to competitors

The move, if true, would be a bid to appease the EU's antitrust concerns.

By David Kirkpatrick • Sept. 19, 2017

Study: Just 9% of CMOs view themselves as owners of the customer experience

Neither sales nor marketing execs want to take the lead in delivering true multi-channel customer experiences, leaving vital revenue-generating areas without oversight.  

By David Kirkpatrick • Sept. 19, 2017

Can VR move beyond content marketing into ads and loyalty?

Marketers are now exploring how to create VR ad experiences that aren't disruptive or hard to implement.

By Robert Williams • Sept. 19, 2017

IAB Tech Lab investigates blockchain's potential with new working group

Blockchain Working Group will explore how the ledger-based technology can solve problems pertaining to ad fraud, measurement and more. 

By Peter Adams • Sept. 18, 2017

Report: Alphabet said to weigh $1B investment in Lyft

Google's parent company grows closer to the ride-hailing app as its relationship with rival Uber breaks down.

By Robert Williams • Sept. 18, 2017

Study: Amazon's role in online shopping presents opportunity for big brands

Research from Kenshoo forecasts e-commerce marketing will become one of the fastest growing areas of advertising. 

By David Kirkpatrick • Sept. 18, 2017

Why Amazon's 1-click patent expiring is good news for mobile retail

Shopping could be streamlined across more mobile retailers if the popular functionality is widely adopted. 

By Chantal Tode , Robert Williams • Sept. 15, 2017

Courtyard by Marriott brings Super Bowl VR dome to NYC

Marriott's unique approach to VR shows marketers continue to find new ways to leverage the technology.

By David Kirkpatrick • Sept. 15, 2017

Ad trade groups blast Apple for new Safari cookie policy

The new approach is bad for consumer choice and ad-supported online content, the groups insist. 

By David Kirkpatrick • Sept. 15, 2017

Corona's VR installation brings city folks back to nature

A mixture of technology and real-world elements was designed to make people feel like they were walking down a jungle path. 

By Kayla Matthews • Sept. 15, 2017

Facebook quietly tests group video chat app in Denmark

Bonfire is the social media giant's latest attempt to copy mobile apps that have proven particularly successful among teens. 

By Robert Williams • Sept. 14, 2017

Target employees migrate to mobile Zebra device

The Apple iPod Touch is no longer the tool of choice for Target's store associates, as the retailer switches over to an Android mobile device.

By Dan O'Shea • Sept. 14, 2017

Study: Mobile video consumption plateaus for first time in 5 years

Despite massive growth over the past 22 quarters, marketers still face challenges, such as a lack of metrics to help them understand consumers' viewing habits.

By Robert Williams • Sept. 14, 2017

Brands show off ARKit innovations with slew of new mobile apps

Ikea, Major League Baseball, MoneyLion and Cambria are all using Apple's AR technology to boost engagement and help consumers.

By Robert Williams • Sept. 13, 2017

IAB opens OpenRTB 3.0 for public comment

The project's goal is to increase trust in the programmatic supply chain, and it will now integrate IAB's ads.txt technology.

By David Kirkpatrick • Sept. 13, 2017

Toyota uses eye-tracking tech to measure shoppers' showroom attention spans

Brands only have a 20-second window to influence consumer opinion, according to findings from the automaker and tech firm Tobii Pro. 

By David Kirkpatrick • Sept. 13, 2017