Is AR/VR finally set to make headway in digital media marketing?

If so, brands must consider that, unlike other digital marketing platforms, AR and VR will require an environment that incorporates the real world, writes Punch Communications' George Guildford.

By George Guildford • Aug. 24, 2017

Walmart and Google partner to challenge Amazon's Alexa

The big-box retailer will not only sell through Google Voice, but also offer shoppers in-store pickup to drive traffic across channels.

By Daphne Howland • Aug. 23, 2017

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Report: AdColony's interactive video platform ups engagement by 43%

Outpacing the traditional AdColony platform by seven times, Aurora brought an engagement level 50 times the average for interactive ad platforms.    

By Samantha Schwartz • Aug. 22, 2017

Intel shows off motion-capture tech powering 'The Tempest' via sensory Snapchat ad

An interactive ad developed with the help of marketing tech company Adludio features tilt-to-reveal technology. 

By Paul Conley • Aug. 22, 2017

Google's new Android OS 'Oreo' lands with co-branded marketing push

Mondelez's cookie brand has partnered with Google in a series of marketing tie-ins to promote the operating system.

By Paul Conley • Aug. 22, 2017

Today's cyberthreats are a reminder of the easiest way to lose a big client

If cybersecurity isn't already an integral part of your client strategy, any further delay ups your chances of being the next victim, writes The Archer Group's Director of Information Security Nate Bentzinger.

By Nate Bentzinger • Aug. 22, 2017

Facebook looking into AR glasses, according to patent filing

The development comes nearly a year after rival Snap launched Snapchat Spectacles.

By Paul Conley • Aug. 21, 2017

Hanes pioneers choose-your-own-adventure Canvas Ad on Facebook

The "Chill Like MJ" campaign also includes Snap Ads and a prank video on Facebook Messenger.

By Robert Williams • Aug. 18, 2017

Weather Company partners with Twitter for eclipse coverage

The Lucktastic app is also running a mobile sweepstakes for the celestial event.

By Robert Williams • Aug. 17, 2017

Toyota tests car-sharing technology in Honolulu

Servco, the carmaker's distributor in Hawaii, plans to introduce ride-sharing this year.

By Robert Williams • Aug. 17, 2017

Amazon expands payments for best Alexa developers

The e-commerce giant will provide rewards for top-performing and "engaging" voice apps across a number of categories. 

By Robert Williams • Aug. 17, 2017

Pinterest adds pinch-to-zoom feature to mobile app

The zoom feature helps people to isolate items they see in pictures.

By Robert Williams • Aug. 17, 2017

ANA, Digital Content Next partner to optimize programmatic spending

The organizations are supporting TrustX, a programmatic marketplace with a mission to restore trust, transparency and economic value to the supply chain. 

By David Kirkpatrick • Aug. 17, 2017

IBM readies real-time app for Atlanta's new sports complex

Internet of Things technology installed throughout Mercedes-Benz Stadium helps provide fans with a personalized experience. 

By Robert Williams • Aug. 16, 2017

Study: IAB's ads.txt adopted by just 2 of the top 10 programmatic publishers

Only 1.3% of 1,000 top-ranked websites are early adopters of the solution intended to prevent ad fraud.  

By David Kirkpatrick • Aug. 16, 2017

Facebook gives brands more control with new influencer marketing tools

Brands can now boost sponsored posts from the creator's Page as well as access improved performance metrics and campaign tracking.

By David Kirkpatrick • Aug. 16, 2017

How mobile sites performed during Q2 2017

A key observation is the extent to which the number of third-party hosts deployed on a site influences webpage load time, according to Dennis Callaghan of Catchpoint.

By Dennis Callaghan • Aug. 16, 2017

Snapchat's new Crowd Surf feature fuses together concert videos

Machine learning matches audio clips from users attending an event at the same location. 

By Robert Williams • Aug. 15, 2017

Study: Voice-enabled devices boost audio listening

Sixty-nine percent of people are regularly tuning into audio content on their voice-enabled smart speakers.

By Robert Williams • Aug. 14, 2017

Barclays: $1,000 iPhone is too expensive

The bank's analysts found that only 11% of people are willing to spend more than $1,000 on Apple's next smartphone.

By Robert Williams • Aug. 14, 2017

Sephora launches members-only social platform

The "Beauty Insider Community" allows customers to search for their favorite looks and engage in beauty-focused group discussions.

By Cara Salpini • Aug. 14, 2017

Samsung's web browser now works on most Android phones

With the rollout, enhanced ad blocking, Sync with Samsung Cloud and web Bluetooth are available across all Android 5.0 and higher phones.

By Robert Williams • Aug. 14, 2017

Facebook acquires video editing startup to strengthen AR/VR tool kit

Fayteq's technology allows for the addition and removal of objects in video content.

By David Kirkpatrick , Peter Adams • Aug. 14, 2017

Will blockchain upend digital advertising as we know it?

The tech could solve myriad issues pertaining to ad fraud and non-transparency, but would be yet another disruption to an industry still scrambling to achieve digital transformation.  

By Peter Adams • Aug. 14, 2017

BuzzFeed to host morning show on Twitter

Wendy's, Bank of America and Toyota are sponsoring the live-streamed broadcast.

By Robert Williams • Aug. 14, 2017