4 major legal issues facing online and traditional retailers

The past decade has seen a dramatic shift in the way retailers engage with consumers, introducing new legal issues along the way, write Joseph Lewczak and Louis DiLorenzo.

By Joseph Lewczak and Louis DiLorenzo • Oct. 5, 2017

Google converges AI, hardware and software with second-generation products

Intended to be "radically helpful," a new suite of offerings includes a laptop and the latest iterations of Pixel and Home devices as competition with Amazon and Apple ramps up. 

By Peter Adams • Oct. 4, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Snapchat targets startups with discounts on ad space

The goal is to convert new companies into long-term clients that will continue to spend marketing dollars on the platform as they become more established.

By Robert Williams • Oct. 4, 2017

Anthropologie brings furniture customization to AR

The apparel and home goods retailer aims to please custom furniture shoppers with a new 3-D image library and an augmented reality feature.

By Dan O'Shea • Oct. 4, 2017

Flonase gets NFC-enabled 'smart' shelves in Canadian retailers

Consumers can tap a special chip on the shelves with their smartphone to access product details.

By Robert Williams • Oct. 4, 2017

Study: Use of multichannel attribution expands to 60% of marketers

Combining offline and online customer activity is growing as marketers look to better understand how different channels contribute to conversions. 

By David Kirkpatrick • Oct. 4, 2017

Apple News lets publishers test ads served by Google's DoubleClick

The news comes amid reports of inadequate experiences with Apple's own ad-serving tech.

By Robert Williams • Oct. 3, 2017

EMarketer cuts forecast for global Snapchat revenue by 14%

The downward revisions are a direct result of lower estimates for the app's user growth, the researcher said.

By Robert Williams • Oct. 3, 2017

7 critical lessons for marketers from Advertising Week

There was a lot of hand-wringing at Advertising Week and MMA's SM2 Innovation Summit as attendees discussed a number of concerns that have plagued marketing this year.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 3, 2017

Microsoft rolls out chatbot extension on Bing, shuts down Groove Music

Though it might be a bit late to the chatbot game, the tech company appears to be expanding its capabilities within the search market.

By David Kirkpatrick • Oct. 3, 2017

Study: Limit win-back email campaigns to 3 sends

Email campaigns targeting inactive database names have an average open rate of 32.09%, according to research from Klaviyo. 

By David Kirkpatrick • Oct. 3, 2017

How Walmart is simplifying building cross-platform apps

The retailer recently debuted Electrode Native, a tool for streamlining mobile development that leverages Facebook's open source React Native.

By Robert Williams • Oct. 2, 2017

New Michael Jackson release includes global AR experience

Billboards and posters in major cities around the world will launch the experience via the Shazam app. 

By David Kirkpatrick • Oct. 2, 2017

Why marketers should tune into YouTube's in-app sharing feature

Though met with little fanfare, the new offering could hold a wealth of user data, writes Josh Niederriter, head of programmatic at Fetch.

By Josh Niederriter • Oct. 2, 2017

Intersecting the what and why of consumer behavior to strengthen insight

Pairing digital tracking with better surveys enables marketers to get smarter about building accurate consumer profiles, writes Toluna's SVP of Digital Products Phil Ahad. 

By Phil Ahad • Oct. 2, 2017

Study: Mobile to capture 80% of search budgets by 2021

Advertiser spending will continue its shift to mobile as more consumers use smartphones for internet search.

By Robert Williams • Sept. 29, 2017

Forrester debuts Tap app to let consumers share opinions with brands

The research firm's new mobile offering gives marketers real-time responses from their customers.

By Robert Williams • Sept. 29, 2017

McDonald's picks IPG's Huge for digital design, UX

After a review, the Interpublic Group agency beat Accenture Interactive's Fjord for the business.

By David Kirkpatrick • Sept. 29, 2017

Uber sued by ad tech firm, adding to legal woes

The filing comes a little over a week after the ride-hailing company sued Dentsu's Fetch agency, alleging fraud and breach of contract.

By David Kirkpatrick • Sept. 29, 2017

Disney and Garmin gamify exercise with Vívofit Jr. 2 wearable for kids

Many brands are leveraging this type of tech to bridge digital and offline worlds and boost mobile app engagement.

By Robert Williams • Sept. 28, 2017

Ford and Lyft team up for self-driving technology

The deal comes amid a tangled web of alliances among carmakers, ride-hailing startups and tech companies.

By Robert Williams • Sept. 28, 2017

Amazon unveils flurry of new hardware, BMW deal

At an event at its Seattle headquarters, the company announced Alexa is coming to BMW and select Mini vehicles starting next year. 

By David Kirkpatrick , Peter Adams • Sept. 28, 2017

Time Inc. renames video streaming channel as PeopleTV

The news arrives as the company plans to spend more money on original content that’s produced in-house or with outside partners.

By Robert Williams • Sept. 27, 2017

Twitter tests doubling length of tweets to 280 characters

The social network wants to give users more room to express themselves, but does that damage its identity? 

By Robert Williams • Sept. 27, 2017

Facebook unveils 'messages objective' for ad campaigns

At Advertising Week, the social media behemoth said marketers can now easily link Facebook ads to Messenger in Ads Manager. 

By Natalie Black (Koltun) • Sept. 27, 2017