Ad Tech: Page 167
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Deep Dive
Why quick-service restaurants are putting in-store tech on the menu
From digital menu boards and ordering kiosks to branded drive-thru robots, chains are serving up more engaging tools in their brick-and-mortar locations than ever before.
By Natalie Black (Koltun) • July 31, 2017 -
Facebook Messenger update enhances chatbot engagement, interactivity
Messenger 2.1 adds new call-to-action buttons and better natural language processing.
By Robert Williams • July 28, 2017 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Twitter's Q2 ad revenue drops 8% as US users fly away
Competing for advertising dollars is only going to get tougher for the platform if users aren't engaged.
By Chantal Tode • July 27, 2017 -
Forrester: Self-driving cars will be a marketing boon
The advent of autonomous cars is an opportunity for marketing and advertising on a number of fronts.
By David Kirkpatrick • July 27, 2017 -
'Game of Thrones' reaches 45M people with Snapchat lens
HBO bought a sponsored selfie lens that transformed Snapchatters into blue-eyed ice zombies.
By Robert Williams • July 26, 2017 -
Lyft's 'Taco Mode' brings riders to nearby Taco Bell
The new partnership lets late-night riders request a stop at a drive-through window.
By Robert Williams • July 26, 2017 -
Report: Facebook to enter crowded smart speaker market
A rumored touchscreen device might just be the tip of the hardware iceberg for the social media giant, according to Business Insider.
By David Kirkpatrick , Natalie Black (Koltun) • July 26, 2017 -
Twitter's crackdown on trolls is 10x bigger than a year ago
The social media platform says it now suspends thousands of abusive accounts every day.
By Robert Williams • July 25, 2017 -
Apple spotlights 3 flaws in tracking app downloads
The company isn't planning to give full access to its customer data, but it's willing to work with third-party measurement companies to help app developers.
By Robert Williams • July 25, 2017 -
Opinion
3 big opportunities for e-commerce marketers in 2017
Progressive profiling, machine learning and local search are creative tactics available to e-commerce marketers looking to stand out, writes Daniel Brzezinski, COO of GetResponse.
By Daniel Brzezinski • July 25, 2017 -
Modiface eye-tracking app increases Smashbox conversions by 27%
The company behind several brands' virtual makeup apps is now using eye-tracking to give marketers consumer experience insights.
By Dan O'Shea • July 24, 2017 -
WhatsApp builds out business team to boost revenue
The Facebook-owned company shunned third-party ads in its early days, but is gradually warming to the idea in the face of zero profitability.
By Robert Williams • July 24, 2017 -
Snap hires software protection team from Swiss startup
As Instagram continues to copy its features, Snap is beefing up its security and encryption expertise.
By Robert Williams • July 24, 2017 -
Arcadia Group brands reportedly enabling in-store mobile ordering
More than 1,400 stores across the company's seven brands have been outfitted with iPads enabled with mobile ordering capabilities.
By Dan O'Shea • July 24, 2017 -
Unilever trims agency fees, but media spending is expected to rise
The second half of 2017 will have around 60% of the CPG giant's new product launches.
By David Kirkpatrick • July 24, 2017 -
Deep Dive
How to prepare for iPhone's fast-approaching iOS 11 update
The mobile operating system's latest refresh will include significant new opportunities in augmented reality, NFC marketing and voice engagements.
By Kayla Matthews • July 24, 2017 -
Report: Google steps up fight against fraud, and its findings are alarming
Even after ads were temporarily shut off, inventory was still available on exchanges.
By David Kirkpatrick , Peter Adams • July 24, 2017 -
Amazon pays publishers, influencers to post on Spark
The e-commerce giant is seeking more content for its shopping-oriented social network.
By Robert Williams • July 21, 2017 -
Ritz-Carlton lets WSJ readers explore 9 neighborhoods via VR
Running on WSJ.com's homepage, the campaign points to the growing traction of immersive ad experiences online.
By David Kirkpatrick , Natalie Black (Koltun) • July 21, 2017 -
Facebook to test paid news subscription feature
The social network has been working on a paywall to handle premium and metered plans.
By Robert Williams • July 20, 2017 -
Google introduces personalized news feed on Android and iOS
Articles are selected based on search history and topics that users choose to follow.
By Robert Williams • July 20, 2017 -
Frustrated with a chatbot? IBM feature allows tone recognition
The service detects communication tones in conversations to indicate frustration, satisfaction, excitement, politeness, impoliteness, sadness and sympathy.
By Justine Brown • July 20, 2017 -
Forrester: Tech doesn't hamper emotional connection between brands and consumers
A new report runs counter to industry wisdom that technology inherently throws some water on marketers' efforts to create resonance and loyalty.
By Peter Adams , Samantha Schwartz • July 19, 2017 -
Snapchat adds video features, puts Spectacles on Amazon
The image-messaging app now lets users record longer videos and enhance images with a color-changing "tint brush."
By Robert Williams • July 19, 2017 -
Google's AMP readies updates for analytics, payments and ads
Publishers will be able to capture video-specific data that's associated with user actions like play and pause.
By Robert Williams • July 19, 2017
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