Ad Tech: Page 169
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Twitter's crackdown on trolls is 10x bigger than a year ago
The social media platform says it now suspends thousands of abusive accounts every day.
By Robert Williams • July 25, 2017 -
Retrieved from Apple on April 02, 2017
Apple spotlights 3 flaws in tracking app downloads
The company isn't planning to give full access to its customer data, but it's willing to work with third-party measurement companies to help app developers.
By Robert Williams • July 25, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Opinion
3 big opportunities for e-commerce marketers in 2017
Progressive profiling, machine learning and local search are creative tactics available to e-commerce marketers looking to stand out, writes Daniel Brzezinski, COO of GetResponse.
By Daniel Brzezinski • July 25, 2017 -
Modiface eye-tracking app increases Smashbox conversions by 27%
The company behind several brands' virtual makeup apps is now using eye-tracking to give marketers consumer experience insights.
By Dan O'Shea • July 24, 2017 -
WhatsApp builds out business team to boost revenue
The Facebook-owned company shunned third-party ads in its early days, but is gradually warming to the idea in the face of zero profitability.
By Robert Williams • July 24, 2017 -
Snap hires software protection team from Swiss startup
As Instagram continues to copy its features, Snap is beefing up its security and encryption expertise.
By Robert Williams • July 24, 2017 -
Arcadia Group brands reportedly enabling in-store mobile ordering
More than 1,400 stores across the company's seven brands have been outfitted with iPads enabled with mobile ordering capabilities.
By Dan O'Shea • July 24, 2017 -
Unilever trims agency fees, but media spending is expected to rise
The second half of 2017 will have around 60% of the CPG giant's new product launches.
By David Kirkpatrick • July 24, 2017 -
Retrieved from Apple on July 13, 2017
Deep DiveHow to prepare for iPhone's fast-approaching iOS 11 update
The mobile operating system's latest refresh will include significant new opportunities in augmented reality, NFC marketing and voice engagements.
By Kayla Matthews • July 24, 2017 -
Report: Google steps up fight against fraud, and its findings are alarming
Even after ads were temporarily shut off, inventory was still available on exchanges.
By David Kirkpatrick , Peter Adams • July 24, 2017 -
Amazon pays publishers, influencers to post on Spark
The e-commerce giant is seeking more content for its shopping-oriented social network.
By Robert Williams • July 21, 2017 -
Ritz-Carlton lets WSJ readers explore 9 neighborhoods via VR
Running on WSJ.com's homepage, the campaign points to the growing traction of immersive ad experiences online.
By David Kirkpatrick , Natalie Black (Koltun) • July 21, 2017 -
Facebook to test paid news subscription feature
The social network has been working on a paywall to handle premium and metered plans.
By Robert Williams • July 20, 2017 -
Google introduces personalized news feed on Android and iOS
Articles are selected based on search history and topics that users choose to follow.
By Robert Williams • July 20, 2017 -
Frustrated with a chatbot? IBM feature allows tone recognition
The service detects communication tones in conversations to indicate frustration, satisfaction, excitement, politeness, impoliteness, sadness and sympathy.
By Justine Brown • July 20, 2017 -
Forrester: Tech doesn't hamper emotional connection between brands and consumers
A new report runs counter to industry wisdom that technology inherently throws some water on marketers' efforts to create resonance and loyalty.
By Peter Adams , Samantha Schwartz • July 19, 2017 -
Snapchat adds video features, puts Spectacles on Amazon
The image-messaging app now lets users record longer videos and enhance images with a color-changing "tint brush."
By Robert Williams • July 19, 2017 -
Google's AMP readies updates for analytics, payments and ads
Publishers will be able to capture video-specific data that's associated with user actions like play and pause.
By Robert Williams • July 19, 2017 -
Amazon's in-app Spark feature provides shoppable social newsfeed
With Instagram ramping up its shopping offerings, Amazon is clearly striking back.
By Chantal Tode , Robert Williams • July 19, 2017 -
Auto dealerships test inventory-based Facebook ad program
Ads are automatically populated with available inventory and beta testers have seen an average 116% increase in clickthroughs.
By David Kirkpatrick • July 19, 2017 -
Snapchat provides self-serve tools to make video ads
Snap Publisher can create full-screen videos in less than two minutes using a web browser.
By Robert Williams • July 18, 2017 -
Forrester: Global mobile users to exceed 5.5B by 2022
Smartphones will make up 90% of total mobile subscriptions worldwide within five years, Forrester forecasts.
By Robert Williams • July 18, 2017 -
Time Inc., Hearst boost people-based marketing appeal via LiveRamp's IdentityLink
Over 200 publishers are using IdentityLink to enable brands to target individuals across channels.
By David Kirkpatrick • July 18, 2017 -
NCR's president points to mobile payments opportunities with AI, iMessage
While the U.S. is lagging other regions in mobile payments, recent developments in technology and on the regulatory front could spur growth, per the exec.
By Robert Williams • July 17, 2017 -
Instagram squeezes Snapchat by offering free ad space
Incentives include no-cost tests of new ad products and credits to cover production costs and attract advertisers.
By Robert Williams • July 17, 2017
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