NFL stars answer fans' football questions on StatMuse app

Users can virtually interact with football players and query StatMuse's sports stats database using voice commands.

By Robert Williams • Sept. 8, 2017

Study: 80% of CPG brands buy programmatic display ads

Display ads represent more than two-thirds of budgets.

By David Kirkpatrick • Sept. 8, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

US Bank enables voice transactions via Alexa skill

In an industry not historically known for embracing user-friendly tech, several financial institutions are launching new tools for customers.

By Robert Williams • Sept. 7, 2017

5 ways AI will redefine the CPG rules of engagement

As digital assistants become less of a passive filter and more of an active manager, consumer goods brands must market to this new customer representative, write SapientRazorfish's Ramiro Amaral and Pascoe Craig.

By Ramiro Amaral and Pascoe Craig • Sept. 7, 2017

Accenture's acquisition spree continues with IBB Consulting, Matter deals

The latest buys include a design and innovation shop and a communications, media and technology specialist.

By David Kirkpatrick • Sept. 7, 2017

The Home Depot taps Google for voice shopping

The home improvement chain joins the voice-assistant fray this fall through a partnership with Google Express.

By Daphne Howland • Sept. 7, 2017

Apple reverses policy on apps that track user movements

The iPhone maker said some apps won’t have to notify users of location tracking with an on-screen blue bar.

By Robert Williams • Sept. 6, 2017

Verizon's loyalty program converts customer data into targeted rewards, ads

The phone company's latest attempt at boosting advertising sales offers customers concert tickets in exchange for sharing personal information.   

By Robert Williams • Sept. 6, 2017

McCann: Age demographic assumptions lose relevance

Marketers must rethink traditional approaches to segmentation as age becomes a less useful predictor of attitudes, according to new research. 

By David Kirkpatrick • Sept. 6, 2017

Everything you thought you knew about analytical modeling has changed

The industry is facing the arrival of an entirely new consumer that marketers must engage with via machine learning — which changes everything, writes Cordial's David Baker.

By David Baker • Sept. 6, 2017

Gorillaz app code-breaker wins a job at Jaguar Land Rover

Seeking qualified talent via in-app challenges is an interesting way for brands to leverage mobile tech for marketing and recruitment purposes.

By David Kirkpatrick , Peter Adams • Sept. 6, 2017

Alibaba's 'smile to pay' feature hits KFC restaurants in China

The e-commerce giant tests facial recognition technology for digital payments.

By Robert Williams • Sept. 5, 2017

Tinder tops app store sales with premium paid subscriptions

The dating app has the highest gross sales after starting Gold service for $14.99 a month.

By Robert Williams • Sept. 5, 2017

Amazon debuts Alexa skills for children from Nickelodeon, Sesame Street

Parental consent is required to allow access to Alexa skills aimed at kids ages 13 and under.

By Robert Williams • Sept. 5, 2017

Google's AdSense tests monetizing sites with fewer ads, better targeting

The User First beta is an attempt from a major digital platform dependent on advertising sales for profits to prioritize users' needs. 

By David Kirkpatrick , Chantal Tode • Sept. 5, 2017

Instagram now lets users see Stories on the mobile web

The Instagram.com website shows Stories at the top of a user feed, according to a blog post.

By Robert Williams • Sept. 1, 2017

Disney, NBA jump at new Gboard sticker opportunities

Hello Kitty, Disney, NBA and Illumination's "Despicable Me 3" are among the first brands to offer sticker packs on the newly updated Gboard for Android. 

By Robert Williams • Sept. 1, 2017

Levi Strauss' chatbot helps jeans buyers find the right fit

Chatbots are becoming more common, but Levi Strauss' new Virtual Stylist could be the next generation of the technology.

By Dan O'Shea • Sept. 1, 2017

Trade Desk, White Ops partner in groundbreaking approach to prevent ad fraud

While Google and others offer refunds for ads served to bots, The Trade Desk is promising to verify all impressions before they are purchased. 

By David Kirkpatrick • Sept. 1, 2017

Study: Global AR market will grow 65% a year until 2023

Tech giants like Google and Microsoft and startups such as Blippar and Wikitude will help drive growth in North America.

By Robert Williams • Aug. 31, 2017

Amazon's Alexa will soon talk with Microsoft's Cortana

The tech giants announced plans to let their voice-enabled digital assistants work together.

By Robert Williams • Aug. 31, 2017

Diageo extends VR awareness effort to highlight dangers of binge drinking

A similar campaign last year around drunk driving garnered almost 14 million views for the alcoholic beverage giant's Johnnie Walker brand.

By David Kirkpatrick • Aug. 31, 2017

The blessing and curse of proximity marketing

How can marketers effectively give consumers a choice without losing them?, asks Vejay G. Lalla and Paavana L. Kumar of Davis & Gilbert.

By Vejay G. Lalla and Paavana L. Kumar • Aug. 31, 2017

CMO Council: Brands look to telcos to optimize omnichannel performance

However, 56% of telco marketers said non-telco companies are out-performing them in delivering a true omnichannel experience.

By David Kirkpatrick • Aug. 30, 2017

Google debuts a more scalable AR platform as Apple's ARKit looms

Android smartphones will get greater AR capabilities through ARCore, giving marketers and developers a potential audience of millions.

By Robert Williams • Aug. 30, 2017