Ad Tech: Page 169
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IBM: 61% of CMOs, sales leaders say cognitive computing will disrupt their field
Only 24% of those surveyed report having a strategy in place to implement the next-generation technology.
By David Kirkpatrick • Aug. 9, 2017 -
Pinterest offers autoplay video ads to all advertisers
Early tester Cheetos saw a 51% gain in purchase intent among its target demographic.
By Robert Williams • Aug. 9, 2017 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Facebook shutters Snapchat competitor Lifestage and standalone Groups app
The social network's main app could be improved to provide a better experience for users who participate in groups.
By Robert Williams • Aug. 9, 2017 -
Financial Times returns to Apple's App Store after 6-year absence
The news publisher abandoned the platform after disagreements over revenue and data sharing.
By Robert Williams • Aug. 8, 2017 -
YouTube cues up in-app video sharing and chat features
The move reduces friction and keeps users in its app by making it more of a social hub.
By Robert Williams • Aug. 8, 2017 -
Opinion
There's more to transparency than meets the eye
Simple, monolithic solutions to widespread industry problems are rarely the best ones, writes Collective CEO Kerry Bianchi.
By Kerry Bianchi • Aug. 8, 2017 -
Blippar debuts AR tool that's 2x more accurate than GPS
With a smaller margin of error, digital overlays like virtual store signs and digital menu boards would be more stable, giving users an enhanced mobile experience.
By Robert Williams • Aug. 7, 2017 -
Snap tests Advanced Mode tools to manage big ad campaigns
Marketers can create lists of favorite Snapchat audiences and use spreadsheets to quickly create new campaigns.
By Robert Williams • Aug. 7, 2017 -
Report: New Apple Watch will directly link to mobile networks
The smart watch might finally break free from needing an iPhone nearby to function.
By Robert Williams • Aug. 7, 2017 -
Rimmel London debuts AR makeup tool for Facebook's in-app camera
Users can virtually sample the brand's eyeliner looks and share them directly on the social network.
By Robert Williams • Aug. 7, 2017 -
Deep Dive
Will Spark ignite Amazon as a social media leader? Just maybe
Amazon's launch of an in-app news feed could set the groundwork for a deeper push into social media and open up new advertising opportunities.
By Chantal Tode • Aug. 7, 2017 -
Wayfair's shopping app featured on new Tango-enabled phone from ASUS
The retailer has integrated its AR and shopping apps for the first smartphone to support both Tango AR and Daydream VR.
By Robert Williams • Aug. 4, 2017 -
Google Play store buries low-quality Android apps
The search giant changed its software to screen out mobile applications with poor quality ratings.
By Robert Williams • Aug. 4, 2017 -
Kylie Jenner to host Snapchat show
"Ask Kylie" will debut on Snapchat Discover leading up to new episodes of E!'s "Life of Kylie."
By Robert Williams • Aug. 4, 2017 -
Accenture ramps up digital strategy with 2 acquisitions, innovation center expansion
The company has been boosting its digital offerings across the spectrum of services that marketers want.
By David Kirkpatrick • Aug. 4, 2017 -
As Xiaomi takes top spot, wearables may not be exhausted just yet
Despite mediocre growth forecasts, investors are still betting on the devices based on the strength of health and fitness applications.
By David Kirkpatrick • Aug. 4, 2017 -
Tilly's taps AR and YouTube star Shonduras for in-store push
Shoppers who visit Tilly's stores can collect virtual coins in the retailer's app to get discounts.
By Robert Williams • Aug. 3, 2017 -
Vungle helps developers get users on Amazon Fire tablets
Amazon's fast-growing ad business seeks more attention from brand marketers.
By Robert Williams • Aug. 3, 2017 -
Red Roof's mobile bookings double following site refresh
"This 'digital front door' is becoming more and more important in customers choosing us over our competitors," says Red Roof's president Andrew Alexander.
By Natalie Black (Koltun) • Aug. 3, 2017 -
Study: Early tech adopters eager to use VR for shopping
Home improvement projects, virtually trying on clothing and shopping with friends who aren't physically present were cited as exciting uses for the tech.
By David Kirkpatrick • Aug. 3, 2017 -
Snap to develop selfie drone, college content and better ad measurement
Snapchat is reportedly forming relationships with college newspapers and looking to buy drone companies.
By Robert Williams • Aug. 2, 2017 -
Study: Gen Z more likely to play games, review products for loyalty points
There are some key differences between Gen Z and millennials when it comes to building loyalty, according to the CrowdTwist study.
By David Kirkpatrick , Natalie Black (Koltun) • Aug. 2, 2017 -
Amtrak partners with Lyft to hail rides
The partnership promises a seamless end-to-end travel experience to and from an Amtrak station.
By Robert Williams • Aug. 2, 2017 -
Shopkick pivots, offers rewards for mobile shopping on Boxed, eBay
Groupon and Spring are also early partners as the in-store program rewards browsing and buying on smartphones for the first time.
By Robert Williams • Aug. 2, 2017 -
Report: Facebook might actually be working on 2 new hardware products
Rumors of a smart speaker first surfaced last week, but a Bloomberg report suggests that will be a separate offering from a touchscreen video chat device.
By David Kirkpatrick , Peter Adams • Aug. 2, 2017
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