Ad Tech: Page 169
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Walmart leans on machine learning across all channels
The technology has become a key tool for Walmart, perhaps to a surprising degree for a brick-and-mortar giant, as it looks to improve customer experiences.
By Dan O'Shea • July 11, 2017 -
Report: Apple's iTunes loses market share for movie downloads
The tech company's sales and rentals have grown, but aren't keeping pace with other services.
By Robert Williams • July 11, 2017 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Study: Native ads are soaring as programmatic suffers
New MediaRadar research found the number of native ad buyers increased 74% over the last year, while programmatic was down in Q1.
By David Kirkpatrick • July 11, 2017 -
Acura drives AR engagement with interactive Facebook Live race
Viewers played the role of pit crew by using reaction emojis to reveal shortcuts and clear obstacles on the virtual race course.
By David Kirkpatrick • July 11, 2017 -
Opinion
Automating the mixed-media model improves accountability
As marketing budgets have soared, so has the need for accountability — something that comes as no surprise for direct response marketers, writes Hawthorne CEO Jessica Hawthorne-Castro.
By Jessica Hawthorne-Castro • July 11, 2017 -
IAB updates viewability specifications for in-app ads
The new standards will give marketers more details about viewability, audio and ad load times.
By Robert Williams • July 10, 2017 -
Political campaigns leverage mobile tech to better target voters
Tools like geofencing and geolocation are used to reach audiences beyond partisan rallies, mailings, phone calls and door knocking.
By Robert Williams • July 10, 2017 -
IBM names CMO for Watson division
Michael Mendenhall assumed the chief marketer title for the artificial intelligence brand as competition in the space heats up.
By David Kirkpatrick • July 10, 2017 -
Opinion
The evolution of third-party data
Real-time "signals" specific to an individual could replace audience segments in the future, writes LiveRamp's Luke McGuinness.
By Luke McGuinness • July 10, 2017 -
Deep Dive
Legal AR/VR pitfalls marketers should avoid, according to law experts
From trespassing to inducing nausea in users, the emerging technologies pose some unique obstacles for brands.
By Laura Klepacki • July 10, 2017 -
SoundCloud cuts 40% of staff, shutters two offices
The music streaming service fired 173 workers as it seeks a path to profitability.
By Robert Williams • July 7, 2017 -
West Elm taps AI, Pinterest images for product recommendations
The tool aims to give customers an easy way to shop using Pinterest images as inspiration.
By Dan O'Shea • July 7, 2017 -
Report: Facebook, Twitter, Snap seek World Cup clips from Fox
Social media companies have reportedly offered 21st Century Fox tens of millions of dollars to show video clips from the soccer tournament.
By Robert Williams • July 7, 2017 -
Toyota soups up OOH media effectiveness in omnichannel pilot
Vistar Media's solution pinpoints where and when to place media with a higher potential of reaching in-market consumers.
By David Kirkpatrick • July 7, 2017 -
KFC installs goofy robot Col. Sanders to take drive-thru orders
In honor of National Fried Chicken Day, an AI-powered animatronic of the iconic brand mascot engaged in personal conversations with customers.
By David Kirkpatrick • July 7, 2017 -
Investment in AR, VR hit $800M last quarter
The launch of Facebook's Camera Effects Platform and Apple's ARKit for iOS could accelerate investment even more.
By Robert Williams • July 6, 2017 -
Accenture aims to bring AI-powered programmatic to streaming video
A new product from the consultancy can reportedly tailor relevant product placements based on the region where the viewer is located.
By David Kirkpatrick • July 6, 2017 -
Amazon Alexa now has 15K skills, outpacing competitors
By comparison, recent figures put Google Home's total at 378 voice apps and Microsoft's Cortana at 65.
By Justine Brown • July 6, 2017 -
Snapchat adds links, backdrops and voice filters
The Paperclip feature reverses the camera app's policy against posting links inside shared photos.
By Robert Williams • July 6, 2017 -
Shinola drives foot traffic with location-based campaign
PlaceIQ and MullenLowe Mediahub are helping the retailer target consumers who frequent coffee shops, jazz clubs and vegan restaurants.
By Robert Williams • July 6, 2017 -
Google rolls out AdSense Native ads
The new format could make it easier for publishers to monetize mobile content.
By David Kirkpatrick • July 6, 2017 -
Study: Uber, Instagram and Lyft add the most millennial customers
Delta and Adidas also made gains, in part by fashioning millennial-friendly marketing strategies.
By David Kirkpatrick • July 6, 2017 -
Ticketmaster taps smartphone audio data to tackle long lines
Lisnr's smart tone technology replaces barcode readers for more convenient ticketing.
By Robert Williams • July 5, 2017 -
Samsung to develop a Bixby-powered smart speaker
The electronics giant faces competition from Amazon's Echo, Google Home and coming products from Apple and Microsoft.
By Robert Williams • July 5, 2017 -
Adobe brings analytics to voice assistants
As part of the Adobe Analytics Cloud, companies can analyze voice data across all major digital assistant platforms.
By Naomi Eide • July 5, 2017
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