Weather Company partners with Twitter for eclipse coverage

The Lucktastic app is also running a mobile sweepstakes for the celestial event.

By Robert Williams • Aug. 17, 2017

Toyota tests car-sharing technology in Honolulu

Servco, the carmaker's distributor in Hawaii, plans to introduce ride-sharing this year.

By Robert Williams • Aug. 17, 2017

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Amazon expands payments for best Alexa developers

The e-commerce giant will provide rewards for top-performing and "engaging" voice apps across a number of categories. 

By Robert Williams • Aug. 17, 2017

Pinterest adds pinch-to-zoom feature to mobile app

The zoom feature helps people to isolate items they see in pictures.

By Robert Williams • Aug. 17, 2017

ANA, Digital Content Next partner to optimize programmatic spending

The organizations are supporting TrustX, a programmatic marketplace with a mission to restore trust, transparency and economic value to the supply chain. 

By David Kirkpatrick • Aug. 17, 2017

IBM readies real-time app for Atlanta's new sports complex

Internet of Things technology installed throughout Mercedes-Benz Stadium helps provide fans with a personalized experience. 

By Robert Williams • Aug. 16, 2017

Study: IAB's ads.txt adopted by just 2 of the top 10 programmatic publishers

Only 1.3% of 1,000 top-ranked websites are early adopters of the solution intended to prevent ad fraud.  

By David Kirkpatrick • Aug. 16, 2017

Facebook gives brands more control with new influencer marketing tools

Brands can now boost sponsored posts from the creator's Page as well as access improved performance metrics and campaign tracking.

By David Kirkpatrick • Aug. 16, 2017

How mobile sites performed during Q2 2017

A key observation is the extent to which the number of third-party hosts deployed on a site influences webpage load time, according to Dennis Callaghan of Catchpoint.

By Dennis Callaghan • Aug. 16, 2017

Snapchat's new Crowd Surf feature fuses together concert videos

Machine learning matches audio clips from users attending an event at the same location. 

By Robert Williams • Aug. 15, 2017

Study: Voice-enabled devices boost audio listening

Sixty-nine percent of people are regularly tuning into audio content on their voice-enabled smart speakers.

By Robert Williams • Aug. 14, 2017

Barclays: $1,000 iPhone is too expensive

The bank's analysts found that only 11% of people are willing to spend more than $1,000 on Apple's next smartphone.

By Robert Williams • Aug. 14, 2017

Sephora launches members-only social platform

The "Beauty Insider Community" allows customers to search for their favorite looks and engage in beauty-focused group discussions.

By Cara Salpini • Aug. 14, 2017

Samsung's web browser now works on most Android phones

With the rollout, enhanced ad blocking, Sync with Samsung Cloud and web Bluetooth are available across all Android 5.0 and higher phones.

By Robert Williams • Aug. 14, 2017

Facebook acquires video editing startup to strengthen AR/VR tool kit

Fayteq's technology allows for the addition and removal of objects in video content.

By David Kirkpatrick , Peter Adams • Aug. 14, 2017

Will blockchain upend digital advertising as we know it?

The tech could solve myriad issues pertaining to ad fraud and non-transparency, but would be yet another disruption to an industry still scrambling to achieve digital transformation.  

By Peter Adams • Aug. 14, 2017

BuzzFeed to host morning show on Twitter

Wendy's, Bank of America and Toyota are sponsoring the live-streamed broadcast.

By Robert Williams • Aug. 14, 2017

Yelp gets shopping help from Curbside

Users can now browse for products, order them from a participating local business and drive to pick up their order without getting out of the car.

By Robert Williams • Aug. 11, 2017

Study: Pinterest helps brands engage shoppers

Pinners who engaged with an advertiser's content on the social network had a 40% larger shopping cart at checkout.

By Robert Williams • Aug. 11, 2017

Walmart jumps ahead of Amazon with Scan & Go

Walmart, in a race with Amazon toward frictionless checkout, is launching an in-app scan and payment feature for shoppers to use in stores.

By Dan O'Shea • Aug. 10, 2017

Hawaiian Airlines debuts two-way text tool for customer service

The airline is removing friction for consumers to get the information they need via SMS text messaging.

By Robert Williams • Aug. 10, 2017

Siri ad starring The Rock was most watched on YouTube

Apple's ad that showed off Siri's capabilities was viewed 14 million times on YouTube in July.

By Robert Williams • Aug. 10, 2017

Behr builds VR pop-up house experience to promote its first 'color of the year'

An immersive out-of-home installation in New York City's Grand Central Terminal gave a better sense of what the blue-green hue might look like in visitors' homes. 

By David Kirkpatrick , Natalie Black (Koltun) • Aug. 10, 2017

Programmatic is eroding context, and ads are hurting

The explosion of user-generated content and the growth of audience-based targeting have all but completely eroded context from the advertising buy, writes Rupert Hodson of Dianomi.

By Rupert Hodson • Aug. 10, 2017

4 tips to make customer service bots more useful

Though still in their infancy, bots can help cut costs, boost efficiency and lead to happy customers. But when bots fail, LivePerson's Rurik Bradbury asks, how do people pick up the slack?

By Rurik Bradbury • Aug. 9, 2017