Ad Tech: Page 170
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Apple tests mobile 3-D face scanning
The technology may serve as a replacement for the Touch ID fingerprint scanner.
By Robert Williams • July 5, 2017 -
Banks identify AI's potential for automated banking interactions
The idea is to create a "self-driving" experience where the technology becomes a personal banking assistant for consumers.
By David Kirkpatrick • July 5, 2017 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Adidas fortifies content-and-commerce mix with silent auction
The collection of custom Boost the Nation sneakers was curated by Refinery29 with featured designs representing each state.
By David Kirkpatrick • July 5, 2017 -
REI tests targeting Facebook ads using context like weather
Jivox technology uses machine learning and contextual data like weather, time of day, language and other demographics to serve up more relevant ads for REI and other brands.
By Robert Williams • June 30, 2017 -
Airbnb to offer luxury rentals
The new feature is aimed at wealthy travelers seeking high-end lodging and experiences.
By Robert Williams • June 30, 2017 -
Facebook: Why mobile video ads must work fast
Users scroll through their news feed 41% faster on a smartphone than on a desktop.
By Robert Williams • June 30, 2017 -
Study: Negative impact of infected browsers, fake news grows for advertisers
DoubleVerify said it blocked 250% more ads from being served against inflammatory content in March compared to January.
By David Kirkpatrick • June 30, 2017 -
Hilton teams up with Sports Illustrated for youth sports travel service
Tourney Stay taps into the 5 million parents, coaches and youth athletes that use SI Play's Tourney Machine.
By David Kirkpatrick , Chantal Tode • June 30, 2017 -
Study: Online sales of Amazon, Google voice assistants grow 39%
Twenty-two percent of consumers use voice instead of a keyboard at least daily, according to new research from Adobe Analytics Cloud.
By Robert Williams • June 29, 2017 -
Google's Area 120 incubator shows off new VR ad format
A cube-like experiment demonstrates how marketers might naturally integrate video spots into the medium.
By David Kirkpatrick • June 29, 2017 -
Snapchat users can now craft custom geofilters in the app
Starting at $5.99, the in-app geofilter studio targets a broader mobile audience of small businesses and consumers.
By Robert Williams • June 29, 2017 -
Facebook updates Messenger to make bots easier to find
The new Discover feature highlights searchable categories of chatbots.
By Robert Williams • June 29, 2017 -
Time Inc., Allrecipes, OpenTable all have new Amazon Echo Show skills
The new Alexa-powered device includes a screen for video content, an advancement developers are embracing.
By David Kirkpatrick • June 29, 2017 -
Does Apple's latest acquisition point to bigger VR ambitions?
Eye-tracking firm SensoMotoric Instruments offers a technology that some are speculating could lead to less bulky and power-demanding hardware.
By David Kirkpatrick • June 28, 2017 -
1-800-Flowers leverages Veritone One's AI to boost podcast, radio advertising
The e-commerce brand aims to increase the speed, transparency and accuracy of broadcast campaigns.
By David Kirkpatrick • June 28, 2017 -
Unilever is taking the human out of human resources
To source potential hires, Unilever places ads for entry-level positions on Facebook, WayUp and Muse, with an algorithm in place to sift through qualifications.
By Samantha Schwartz • June 28, 2017 -
IBM outfits Wimbledon with AI-powered fan tech
A cognitive assistant called "Ask Fred" is just one of four innovative experiences the Grand Slam tournament is bringing to attendees.
By David Kirkpatrick • June 28, 2017 -
Time Inc.: 90% of consumers like custom content for brand engagement
Younger demographics, in particular, like and trust custom content to connect with brands, according to new research.
By David Kirkpatrick • June 28, 2017 -
'Despicable Me 3' is early adopter of sponsored Snapchat World Lenses
The film's social campaign includes a healthy dose of augmented reality to drive interactivity.
By Robert Williams • June 27, 2017 -
Houston airports debut first app-free indoor mobile navigation
The turn-by-turn wayfinding experience could eventually give airport restaurants and shops a way to promote offers.
By Robert Williams • June 27, 2017 -
YouTube opens Uptime video sharing to all users
The app, which isn't branded as a YouTube or Google product, lets people watch videos with friends while reacting and commenting.
By Robert Williams • June 27, 2017 -
Facebook promises mobile app for video producers
The focus on creators comes at a time when marketers are very interested in influencer marketing.
By Robert Williams • June 27, 2017 -
IAB: Podcast ad revenue to hit $220M in 2017
The forecast represents an 85% increase from last year.
By David Kirkpatrick • June 27, 2017 -
P&G, Unilever scale back digital ad spending
Two of the biggest investors in advertising reduced digital budgets and cut the number of sites where they buy ads.
By David Kirkpatrick • June 27, 2017 -
Opinion
Some inconvenient truths about botnets
The actual impact of major botnet schemes like Methbot might be dramatically overstated by the media, writes Timur Yarnall, former CEO and co-founder of MdotLabs.
By Timur Yarnall • June 27, 2017
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