Domino's, Ford team to find out if driverless cars are the future of pizza delivery

For now, the two are researching how consumers feel about interacting with a self-driving vehicle as part of the experience.

By David Kirkpatrick • Aug. 30, 2017

WhatsApp tests verified accounts to let companies chat directly with customers

Reports indicate that having a verified business account would allow a company to send automatic messages.

By Robert Williams • Aug. 30, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Target merges Cartwheel into flagship mobile app

On deck are more changes, including mobile payment for REDcard users, who already enjoy 5% off all purchases and free shipping on online orders.

By Daphne Howland • Aug. 29, 2017

GNC opens Alipay transactions for its online business

The partnership arrives as Chinese consumer interest in health and nutritional products from the U.S. continues to grow.

By Robert Williams • Aug. 29, 2017

Fitbit unveils first smartwatch in challenge to Apple

Fitbit Ionic is focused on health and fitness, but also includes a Fitbit Pay feature to handle transactions without a cellphone or wallet.

By Robert Williams • Aug. 29, 2017

Burger King Russia rewards loyal customers in cryptocurrency

A bitcoin derivative called "WhopperCoin" turns its namesake item into an investment opportunity. 

By David Kirkpatrick • Aug. 29, 2017

Do content creator frustrations threaten YouTube's digital video dominance?

Google's video-sharing platform faces a key threat from Facebook, along with some dark horses.

By Robert Williams • Aug. 29, 2017

McDonald's forms new tech partnerships to fire up digital transformation

The fast food giant is working closely with the consultancy Capgemini and agency Publicis.Sapient to overhaul its in-store and online offerings. 

By David Kirkpatrick • Aug. 29, 2017

Barstool Sports to produce college football series on Snapchat

Wendy's is serving as brand sponsor for a 13-week program that will showcase campus visits and wild sports traditions.

By Robert Williams • Aug. 28, 2017

Report: Google starts refunding marketers hurt by online ad fraud

But some in the industry are dissatisfied with the tech giant's reimbursements.

By David Kirkpatrick • Aug. 28, 2017

Facebook consolidates consumer hardware focus under 1 executive

Andrew Bosworth, who previously served as vice president of ads and business platforms, will now lead the social giant's AR, VR and hardware initiatives. 

By David Kirkpatrick • Aug. 25, 2017

Facebook lets users capture 360 photo in-app

The moves mark the first change ever to the platform's support standards for Cover Photos.

By Paul Conley • Aug. 24, 2017

Can blockchain upstarts break marketers' reliance on Facebook, Google?

New players in the space like NYIAX might meet resistance from those reluctant to leave established ad exchanges and platforms. 

By David Kirkpatrick • Aug. 24, 2017

Snapchat tries to lure more SMBs

Discounts and reimbursements are being offered to help those with smaller budgets optimize efforts on the platform.  

By Paul Conley • Aug. 24, 2017

Is AR/VR finally set to make headway in digital media marketing?

If so, brands must consider that, unlike other digital marketing platforms, AR and VR will require an environment that incorporates the real world, writes Punch Communications' George Guildford.

By George Guildford • Aug. 24, 2017

Walmart and Google partner to challenge Amazon's Alexa

The big-box retailer will not only sell through Google Voice, but also offer shoppers in-store pickup to drive traffic across channels.

By Daphne Howland • Aug. 23, 2017

Report: AdColony's interactive video platform ups engagement by 43%

Outpacing the traditional AdColony platform by seven times, Aurora brought an engagement level 50 times the average for interactive ad platforms.    

By Samantha Schwartz • Aug. 22, 2017

Intel shows off motion-capture tech powering 'The Tempest' via sensory Snapchat ad

An interactive ad developed with the help of marketing tech company Adludio features tilt-to-reveal technology. 

By Paul Conley • Aug. 22, 2017

Google's new Android OS 'Oreo' lands with co-branded marketing push

Mondelez's cookie brand has partnered with Google in a series of marketing tie-ins to promote the operating system.

By Paul Conley • Aug. 22, 2017

Today's cyberthreats are a reminder of the easiest way to lose a big client

If cybersecurity isn't already an integral part of your client strategy, any further delay ups your chances of being the next victim, writes The Archer Group's Director of Information Security Nate Bentzinger.

By Nate Bentzinger • Aug. 22, 2017

Facebook looking into AR glasses, according to patent filing

The development comes nearly a year after rival Snap launched Snapchat Spectacles.

By Paul Conley • Aug. 21, 2017

Hanes pioneers choose-your-own-adventure Canvas Ad on Facebook

The "Chill Like MJ" campaign also includes Snap Ads and a prank video on Facebook Messenger.

By Robert Williams • Aug. 18, 2017

Weather Company partners with Twitter for eclipse coverage

The Lucktastic app is also running a mobile sweepstakes for the celestial event.

By Robert Williams • Aug. 17, 2017

Toyota tests car-sharing technology in Honolulu

Servco, the carmaker's distributor in Hawaii, plans to introduce ride-sharing this year.

By Robert Williams • Aug. 17, 2017

Amazon expands payments for best Alexa developers

The e-commerce giant will provide rewards for top-performing and "engaging" voice apps across a number of categories. 

By Robert Williams • Aug. 17, 2017